Ouji Pharmaceutical Co., Ltd. (Tokyo Sales Office: Shibuya-ku, Tokyo) will launch "ikoo Caviar Shampoo" from the haircare brand "ikoo" on TikTok Shop starting July 1, 2026.
This product is a premium shampoo formulated with French caviar extract*. It gently cleanses hair and scalp while providing moisture and leading to a lustrous, beautiful hair impression.
Additionally, it is scheduled to be available at beauty salons in Omotesando, Japan, allowing you to experience Omotesando salon-quality haircare at home.
The ikoo brand, which is available in over 55 countries worldwide and has received high praise from overseas beauty media and haircare-related awards, will be introduced to the Japanese market as a new product that condenses its haircare philosophy.
*Moisturizing ingredient
⬛︎ Brand Concept
A feast for your hair. Rich moisture infused with a jewel of the sea (caviar).
A premium shampoo formulated with French caviar extract*. It provides moisture to hair and scalp, leading to a lustrous, beautiful hair impression. Transform your daily haircare time into a luxurious and pleasant moment.
*Moisturizing ingredient
Premium Care Formula with Caviar Extract
ikoo Caviar Shampoo is formulated with French caviar extract*. It provides moisture to hair and scalp, leading to supple, manageable hair. Furthermore, it contains moisturizing ingredients such as recombinant human type 17 collagen*, hydrolyzed wheat protein*, and argan oil*, supporting a smooth, touchable finish while providing hair with firmness and body.
*Moisturizing ingredient
Achieve Beautiful Hair with 4 Care Approaches
1. Moisture Care
Provides moisture to hair and scalp, preventing dryness-induced frizz.
2. Care for Damaged Hair
Replenishes moisture to hair damaged by dryness or friction, leading to a smoother hair impression.
3. Firmness and Body Care
Supports a finish with firmness and body by providing moisture to the hair.
4. Shine Care
Provides hair with shine and moisture, leading to a luxurious, smooth hair impression.
Haircare Brand Praised Overseas
ikoo has received multiple awards from overseas beauty and haircare-related media.
【Awards】
・2018 TESTMAGAZIN Haircare Award
・2018 Hair Magazine "BEST IN SHOW"
・2019 COSMO TRENDS Haircare Brand of the Year
・2019 HAIR AWARDS Haircare Award of the Year
*Award details are based on achievements during overseas sales.
*Award names and details are based on the organizer's announcement at the time.
*This statement does not guarantee the efficacy of the product.
Luxurious Woody Fragrance
TOP: Bergamot, Lemon, Orange
MID: Cedarwood, Patchouli
BASE: Agarwood
An elegant and luxurious scent transforms your daily haircare time into a luxurious moment. It is a sophisticated fragrance that begins with the freshness of citrus, moves through the woody depth, and transitions to the rich agarwood.
Product Overview
Product Name: ikoo Caviar Shampoo
Release Date: July 1, 2026 Volume: 500mL Price: 4,730 yen (tax included) *Suggested retail price Sales: TikTok Shop
About Ouji Pharmaceutical Co., Ltd.
"To be beautiful. Touching hearts with invisible scents."
Scent is a formless, unique gift. It lingers in memory and gently stirs emotions. With the belief that "beauty is felt before it is noticed," we meticulously imbue beauty into package design, product form, and the way the scent unfolds.
Things that linger in the heart, rather than trends.
Things that gently endure, rather than strength.
Beauty through scent.
Beauty, along with one's own time.
Ouji Pharmaceutical delivers a "lasting impression of beauty" to people's lives and hearts through scent.
Official Website: https://oujisekken.co.jp/
Inquiries Regarding This Matter
Ouji Pharmaceutical Co., Ltd.
4-3-15 Jingumae, Shibuya-ku, Tokyo Tokyo Central Omotesando 519
<Contact Desk>
TEL: 03-6812-9278
Mail: contact.skjp@ouji.com
<Customer Service>
Customer Relations
TEL: 0120-613398
Mail: info.skjp@ouji.com
FACT BOX
- Source: PR TIMES
- Category: 新商品