Inu to Neko Seikatsu's First Original Salon, "HANARE Shibuya," Produced by Pet Care Business, Grand Opens on July 1st!

"For the happy lives of all animals and their families" is the philosophy of Inu to Neko Seikatsu Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Jun Sato, hereinafter referred to as "Inu to Neko Seikatsu"), a company engaged in the pet care business. On Wednesday, July 1, 2026, they will open a new brand of grooming salon, "HANARE Shibuya." Furthermore, prior to the grand opening, a special campaign will be held during the pre-opening period from Saturday, June 13 to Tuesday, June 30. In 2024, Inu to Neko Seikatsu took over the business of the grooming salon "Inu to Town" and has accumulated expertise and know-how in salon operations. "HANARE," opening this time, is the first original brand produced by Inu to Neko Seikatsu, leveraging that track record. While responding to customers' grooming care needs, they aim to be a "wellness partner" that watches over their healthy daily lives. Moreover, with the belief that "a dog's happiness comes from the happiness of the groomer who cares for them," they are also challenging the transformation of the working environment in the Japanese groomer industry and pursuing a sustainable salon operation model. In-store image: A warm, high-quality space based on pink beige. Designed to minimize stress for dogs and provide peace of mind for owners. ■ "HANARE" Brand Concept: "Peace of Mind" as a Second Home and Support for Healthy Daily Lives The brand name "HANARE" embodies the desire to provide a sense of security, like being in a "separate room" from one's home, for both dogs and their owners. Because it is a place they visit regularly, we want it to be an environment that is stress-free and causes minimal burden for dogs, and a place where owners can confidently entrust their beloved dogs. Through "Personalized Grooming Services" that emphasize comfortable, high-quality spaces and thorough communication with both dogs and owners, "HANARE" aims to be a "second home" for dogs and their owners, not only beautifying their coats but also acting as a "wellness partner" that supports their healthy daily lives. HANARE Brand Logo: Designed to evoke the image of a dog's adorable back as it eagerly awaits its beloved owner after a fun grooming session. It expresses a gentle and calm time, like being in a "separate room" at home, finished with delicate nuances in a handwritten style. Exterior image: A sophisticated appearance based on chic gray tiles, blending beautifully with the Shibuya cityscape. The open, large glass windows offer a view of the warm interior, providing a sense of comfort and security to first-time visitors, both owners and dogs. Store Name: HANARE Shibuya Location: 1F, 11-5 Sakuragaokacho, Shibuya-ku, Tokyo, 150-0031 Access: 7-minute walk from Shibuya Station on JR, Tokyu, and Tokyo Metro lines Business Hours: 10:00 AM - 6:00 PM Regular Holidays: Irregular ■ The Future of Groomers Defined by HANARE: "Wellness Partner" HANARE positions groomers as "wellness partners" who support the healthy daily lives of dogs. Beyond simply beautifying their coats, they aim to be a presence that closely supports the healthy lives of dogs and their owners by noticing small changes and conditions through thorough communication and health check sheets, and sharing this information with owners, in cooperation with veterinarians. Counseling using Veterinarian-Supervised "Health Check Sheet" (*) For pre-trimming consultations, they use an original "Health Check Sheet" supervised by Inu to Neko Seikatsu's veterinarians. The groomer, acting as a wellness partner, carefully checks the dog's skin and coat condition and current state to utilize it for optimal care on that day. * This service is for confirming the condition and does not constitute medical practice such as diagnosis, treatment, or prescription. Collaboration with "Free Consultation Desk" by Experts For any minor changes noticed during grooming, or for concerns about daily diet and care, they will provide information about the "Free Consultation Desk" where owners can consult with Inu to Neko Seikatsu's team of experts, including veterinarians, about general care. This provides reassuring support that connects salon observations to the next step. Regular Seminars and Community Events with Experts HANARE will regularly host events for its users, inviting experts such as Inu to Neko Seikatsu's veterinarians, animal nurses, and pet nutritionists. They aim to foster a warm community where participants can learn correct health knowledge in a fun way and consult with each other. Inu to Neko Seikatsu operates multiple veterinary hospitals and employs many certified professionals, including animal nurses and pet nutritionists. ■ Spatial Features: A High-Quality Space Where Dogs and Owners Can Feel at Ease, Like a "Second Home" Cageless Free Space and Excellent Visibility The waiting area behind the reception uses a cageless free space to allow dogs to relax and move freely. The flooring material is strictly "non-slip" to reduce strain on their legs and joints. Additionally, the large windows in the grooming room allow owners to see the grooming process, providing peace of mind when entrusting their pets. Receive a Special Photo with a Bi-Monthly Changing Photo Booth A dog-exclusive photo booth, designed by floral artist "Drops Box," is fully equipped within the grooming room. They present a commemorative photo of the dog, looking refreshed after grooming and esthetic treatments, taken at a special booth tailored to the season and theme. Photo booth image: A commemorative photo from a special booth tailored to the season and theme, presented as a memory of the day. ■ Services Offered: "Personalized Grooming Services" Emphasizing Communication with Both Dogs and Owners HANARE practices "Personalized Grooming Services" that emphasize communication. During pre-trimming consultations, they carefully address the owner's wishes and concerns to propose the optimal plan. They also closely observe the dog, communicate with them, identify their likes and dislikes, and provide grooming that minimizes stress based on their mood and physical condition on the day. They aim to be a partner deeply trusted by both dogs and owners. "Shampoo & Cut" to Foster Healthy Beauty Two courses are available: "Shampoo & Cut" and "Shampoo Only." To gently cleanse the delicate skin of dogs, only carefully selected shampoos and rinses that maintain moisture and are low in irritation are used. Throughout the grooming process, they engage in "dialogue" to not miss the dog's signals, providing grooming in a relaxing environment as if they were at home. "Premium Esthetic" for a Comfortable Relaxing Experience A comprehensive esthetic menu that keeps the scalp and coat beautiful and healthy, offering dogs a comfortable and healing time. This includes a highly moisturizing "Premium Foam Pack" luxuriously blended with royal jelly, and treatments selected based on seasonal conditions and the dog's coat type.