Cow Brand Mutenka Face Care Launches Photo Drama Promotion Featuring Yoshiteru Yoshizawa
Cow Brand Soap Kyoshinsha Co., Ltd. is launching an interactive photo drama campaign titled '#Kimi no Iru Fukei' on official X, featuring Yoshiteru Yoshizawa, to promote its popular 'Cow Brand Mutenka' face care series starting May 25.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 25, 2026 at 16:24 (4h 53m after Collected)
Featuring Yoshiteru Yoshizawa, Leader of 'Genjibu'
Cow Brand Soap Kyoshinsha Co., Ltd. is launching a participative campaign on official X featuring Yoshiteru Yoshizawa, leader of the dance and vocal group 'Genjibu' (Genin wa Jibun ni Aru.), to increase awareness of its widely discussed 'Cow Brand Mutenka' face care series.
By following the official X account and reposting the campaign, users will randomly receive content from the photo drama '#Kimi no Iru Fukei.' This visual drama uses single images and dialogue to express relationships that are bittersweet and full of suspense, like mutual unrequited love.
Participants have a chance to win the face care series, and those who quote-repost can win a signed Polaroid of Yoshiteru Yoshizawa.
■ 'A Story That Expands as You Participate' - Experiential Photo Drama Project
- Phase 1: May 25 (Mon) - June 7 (Sun)
- Phase 2: June 8 (Mon) - June 21 (Sun)
The project unfolds in two phases with a total of 12 patterns. With each repost, users receive different scenes, creating unique narrative experiences.
■ Profile: Yoshiteru Yoshizawa
Born July 12, 2003, in Tokyo. Affiliated with Stardust Promotion. He is active as an actor in films and dramas, as well as a member of his group.
■ About 'Cow Brand Mutenka'
Established in 1998, the series follows the philosophy of 'Always Gentle.' It is a skincare line with a 'mutenka' (additive-free) formula containing the same moisturizing components found in human skin.
Cow Brand Soap Kyoshinsha Co., Ltd. is launching a participative campaign on official X featuring Yoshiteru Yoshizawa, leader of the dance and vocal group 'Genjibu' (Genin wa Jibun ni Aru.), to increase awareness of its widely discussed 'Cow Brand Mutenka' face care series.
By following the official X account and reposting the campaign, users will randomly receive content from the photo drama '#Kimi no Iru Fukei.' This visual drama uses single images and dialogue to express relationships that are bittersweet and full of suspense, like mutual unrequited love.
Participants have a chance to win the face care series, and those who quote-repost can win a signed Polaroid of Yoshiteru Yoshizawa.
■ 'A Story That Expands as You Participate' - Experiential Photo Drama Project
- Phase 1: May 25 (Mon) - June 7 (Sun)
- Phase 2: June 8 (Mon) - June 21 (Sun)
The project unfolds in two phases with a total of 12 patterns. With each repost, users receive different scenes, creating unique narrative experiences.
■ Profile: Yoshiteru Yoshizawa
Born July 12, 2003, in Tokyo. Affiliated with Stardust Promotion. He is active as an actor in films and dramas, as well as a member of his group.
■ About 'Cow Brand Mutenka'
Established in 1998, the series follows the philosophy of 'Always Gentle.' It is a skincare line with a 'mutenka' (additive-free) formula containing the same moisturizing components found in human skin.
FAQ
「#キミのいる風景」キャンペーンとはどのような企画ですか？
ダンス&ボーカルグループ『原因は自分にある。』のリーダー吉澤要人さんを起用した、公式Xでの参加型フォトドラマ体験です。ユーザーはキャンペーン投稿をリポストすることで、ランダムに届くフォトドラマコンテンツを楽しむことができます。
キャンペーンの実施期間はいつからいつまでですか？
2025年5月25日（月）10:00から6月21日（日）23:59まで開催されます。第一弾が5月25日〜6月7日、第二弾が6月8日〜21日の2フェーズで展開されます。
どのようなプレゼントが用意されていますか？
参加者には抽選で「カウブランド無添加」フェイスケアシリーズがプレゼントされます。さらに、引用リポストをした参加者の中から、吉澤要人さんのサイン入りチェキが当たるキャンペーンも実施されます。
「カウブランド無添加」フェイスケアシリーズの特徴は何ですか？
1998年に誕生したスキンケアシリーズで、着色料・香料・防腐剤・品質安定剤・鉱物油・アルコールが無添加です。肌本来のうるおいに不可欠な保湿成分（セラミド、ヒアルロン酸、アミノ酸）を配合しています。
企画のコンセプトである「余白のある物語体験」とは何ですか？
決まったストーリーを一方的に楽しむのではなく、リポストのたびに異なる断片的な画像とセリフを受け取ることで、ユーザー自身が関係性を想像し、体験を積み重ねていく体験型の設計です。