Enoshima Electric Railway Launches Paid Lighting Service for Enoshima Sea Candle

Enoshima Electric Railway Co., Ltd. (Fujisawa City, Kanagawa Prefecture; President: Satoshi Kuroda) announced that starting July 1, 2026 (Wednesday), it will launch a new service offering paid lighting of the 'Enoshima Sea Candle' (observation lighthouse), the symbol of Enoshima, to both individuals and companies. Leveraging the brand power of Enoshima, which enjoys nationwide recognition, this experiential content is designed for a wide range of uses, from personal anniversaries and 'Oshi-katsu' (supporting favorite characters/icons) to brand promotion. Given its location, which is visible from various points along the Enoshima Electric Railway line and throughout the Kamakura-Shonan area, it is expected to enhance public visibility and information dissemination. Overview of 'Enoshima Sea Candle Paid Lighting' [Content] A new service providing paid lighting of the Enoshima Sea Candle to individuals and corporations. It allows users to illuminate this Enoshima landmark in their chosen colors. [Features] (1) Experience transforming the landmark into 'your color' Users can illuminate the Enoshima Sea Candle in one of 12 available colors. It is perfect for personal purposes like birthdays and 'Oshi-color' expressions. (2) Visibility and buzz across the Shonan area As a landmark representing Shonan, it is visible from a wide area. Lighting against the backdrop of the night sea has a strong visual impact, expected to trigger buzz and information dissemination among tourists and local residents. (3) Versatile use from personal to corporate PR It supports corporate/organizational brand color illumination, promotions, and photography. It can be used as social media content or advertising material. [Launch Date] July 1, 2026 (Wednesday) *Currently in trial operation until June 30 (Tuesday). [Pricing and Plans] - 30-minute plan: 20,000 JPY (incl. tax) (Available in 30-min units between 17:00-20:00) - Full-day plan: 70,000 JPY (incl. tax) (Sunset to 22:00) - 30-minute plan: 30,000 JPY (incl. tax) (Available in 30-min units between 17:00-20:00) - Full-day plan: 100,000 JPY (incl. tax) (Sunset to 22:00) [How to apply] Please check the guide and terms of service on the Enoshima Sea Candle website and apply at least 5 business days before your desired date. [Color Variations] Users can choose 1 out of 12 colors: 1. Pink, 2. Blue, 3. Green, 4. Gold, 5. Purple, 6. Red, 7. Yellow, 8. Light blue, 9. Orange, 10. Light green, 11. Light pink, 12. White. [User Benefits] Users will receive special benefit tickets (2 tickets) for the Enoshima Escar, Enoshima Sea Candle, and Enoshima Samuel Cocking Garden (valid only on the day of the lighting). Paid Lighting Launch Commemorative Campaign To commemorate the service launch, a campaign to win a free lighting experience is underway. - Campaign period: June 9 (Tue) to June 21 (Sun), 2026 - Content: Free lighting experience (Full-day plan / Sunset to 22:00) - Winner: 1 person - Experience implementation: During July 2026 (Date specified at application) - How to apply: Via the form provided on the official Enoden website, X (formerly Twitter), or Instagram.