The first "Ehime Matsuyama Fair," held in February by Matsuyama City, which has a tourism exchange agreement with Yokosuka City, was a great success, attracting many visitors.

This time, the second "Ehime Matsuyama Fair" will be held at the morning market venue of "Ichigo Yokosuka Port Market," one of the city's tourism hub facilities. In addition to selling "Karamandarin," a Matsuyama agricultural, forestry, and fishery brand, and seasonal citrus from Ehime, the "Kingdom of Citrus," Mikyan's food truck will be on site, selling mandarin orange juice, mandarin orange smoothies, and frozen mandarin oranges. On the day of the event, Matsuyama Madonna Ambassadors will also participate, offering tasting sales of Matsuyama's famous sweets, allowing visitors to enjoy the charm of Matsuyama in Yokosuka.

During the event period, a free shuttle bus will operate between Ichigo Yokosuka Port Market and Verny Park. On the same day, the "Yokosuka Curry Festival 2026" will be held at Verny Park, with Matsuyama City also participating. We will deliver two days where you can fully enjoy the culinary charms of Yokosuka City and Matsuyama City, moving freely between Ichigo Yokosuka Port Market and Verny Park.

Please stop by as this is an opportunity to promote the appeal of local products and foster regional exchange.

Overview

Event Name Yokosuka Morning Market x Ehime Matsuyama Fair

Date and Time Saturday, May 16th and Sunday, May 17th, 2026, 9:00 AM - 12:00 PM *In case of stormy weather, some content may be scaled down (please check the website for the latest information).

Location Ichigo Yokosuka Port Market Outdoor Special Venue (6 Shinko-cho, Yokosuka City, Kanagawa Prefecture)

Organizers Ehime Matsuyama Fair: Yokosuka City, Matsuyama City Yokosuka Morning Market: Ichigo Yokosuka Port Market

Website Ehime Matsuyama Fair https://yokosukaport-market.com/news/ehime-matsuyama2/ Yokosuka Morning Market https://yokosukaport-market.com/news/2506-morning-market/

About the Ehime Matsuyama Fair The second "Ehime Matsuyama Fair" is an event where Matsuyama City, which has a tourism exchange agreement with Yokosuka City, promotes the charm of Matsuyama through the sale of local specialties and other activities.

◆ Tasting and Sales of Matsuyama Agricultural, Forestry, and Fishery Brand "Karamandarin" [First-come, first-served, limited quantity] - We will offer tasting and sales of "Karamandarin," a spring mandarin orange characterized by its abundant juice and sweetness. *What is Karamandarin? It is a fruit with a tropical feel, easy to peel, and has few seeds, making it easy to eat. Its deliciousness increases if you chill it slightly in the refrigerator before eating. It is also recommended for juice due to its good balance of sweetness and acidity.

◆ Sales of Local Specialties [First-come, first-served, limited quantity] - We will offer tasting sales of Matsuyama's famous sweets "Shoyu Mochi" and "Pon菓子," as well as sales of Ichiroku Honpo's "Ichiroku Tart" and citrus jellies. - We will sell seasonal citrus from Ehime Prefecture. - "Mikyan," Ehime Prefecture's image-up character, will have a food truck on site, selling mandarin orange juice, mandarin orange smoothies, and frozen mandarin oranges. *Mikyan, the Ehime Prefecture image-up character, will not be present in person.

◆ Tourism PR - Himari Tanaka, a Matsuyama Madonna Ambassador, will participate and promote the charm of Matsuyama. - Tourism pamphlets will be distributed.

About the Free Shuttle Bus During the "Yokosuka Morning Market x Ehime Matsuyama Fair," a free shuttle bus will operate between Ichigo Yokosuka Port Market and Verny Park. On the same day, the "Yokosuka Curry Festival 2026" will be held at Verny Park. We will deliver two days where you can fully enjoy the unique food and souvenirs of Yokosuka, moving freely between Ichigo Yokosuka Port Market and Verny Park.

Operation Dates Saturday, May 16th and Sunday, May 17th, 2026

Operation Hours Ichigo Yokosuka Port Market ⇒ Verny Park: Departures approximately every 30 minutes from 9:30 AM to 3:30 PM Verny Park ⇒ Ichigo Yokosuka Port Market: Departures approximately every 30 minutes from 9:45 AM to 3:45 PM *Please note that the operation schedule may be disrupted due to road conditions.

Website Ichigo Yokosuka Port Market ~ Verny Park Free Shuttle Bus https://yokosukaport-market.com/news/bas/

FACT BOX

  • Source: PR TIMES
  • Category: Event