NEWoMan Yokohama to Host "Yokohama New Ennichi" Summer Festival for Adults for the First Time on July 25-26!

NEWoMan Yokohama will hold "Yokohama New Ennichi," a summer festival to fully experience Yokohama's local culture, for the first time on Saturday, July 25, and Sunday, July 26, 2026, in the 3F Atrium.

This is a "new kind of ennichi" created together with local food and beverage businesses, artists, and community stakeholders who nurture Yokohama's local culture. Exciting encounters await, from gourmet foods loved by locals for generations to merchandise by artists residing in Yokohama. Please enjoy this "summer festival for adults!"

NUMBER NINE BREWERY, Shuma-i Tori-niku Senmonten Ume-ya, è più

◾️ Participating Lineup

~Local Food Stalls~

・hidamari

Shaved ice stall. Shaved ice from a beloved, homey sweets shop in Okurayama, Yokohama.

・è più

Gelato & Natural Wine Stall. New-concept ice cream themed "Ice Cream as Conceived by Chefs" and natural wine from Asamachi, Yokohama.

・NUMBER NINE BREWERY

Craft Beer Stall. Collaboration beer with a brewery on the sea in Minatomirai will be available.

・Center Grill

Western Food Stall. Napolitan spaghetti and omurice from a long-established Western restaurant founded in 1946 in Nogei, Yokohama.

・Toriniku Senmonten Ume-ya

Yakitori Stall. Exquisite yakitori from a long-established poultry specialty store with 112 years of history, founded in Yoshida-cho, Yokohama.

・Shuma-i

Shumai Stall. Shumai made with love from a shumai specialty store located a 10-second walk from Tsunashima Station, Yokohama City.

・Uchida Hiyori

Beer & Snacks Stall. Snacks perfect for a summer festival, conceived by a famous bar in Nogei, Yokohama.

~Local Creator Stalls~

・Itoi Yuki

Merchandise & Portrait Stall. Merchandise and 1-minute portraits by an illustrator and雑貨 designer.

・Run Run Textile

Fabric Accessories Stall. Fabric accessories by Kaede Nakazawa, a textile designer who expresses "cheerful feelings" through fabric.

・Coyote Books

ZINE Stall. A ZINE bookstore run by Yu White, an artist based in Kanagawa.

・Seiyo-sha

Merchandise Stall. Items to liven up the ennichi mood from a Yokohama-based publisher founded in 2013.

・Fortune Teller Sasha

Fortune Telling Stall. Readings by a fortune teller from the No. 1 most popular fortune-telling parlor in Yokohama Chinatown.

◾️ Event Overview

Event Name: Yokohama New Ennichi

Dates: Saturday, July 25, 2026, 10:00 AM - 6:00 PM / Sunday, July 26, 2026, 10:00 AM - 5:00 PM

Venue: 3F Atrium

Admission Fee: Free

*Event details are subject to change without notice. Please check the official NEWoMan Yokohama website for details.

*Please drink alcohol in moderation. Please be mindful of overconsumption. Those who will be driving a car, motorcycle, or bicycle, or who are pregnant or breastfeeding, are asked to refrain from drinking alcohol. The sale of alcohol to individuals under 20 years of age is prohibited by law.

*Payment methods vary by participating brand. Please inquire with each brand for details. *All brands in the 3F Atrium venue are excluded from Lumine Card, ONE LUMINE, and JRE POINT purchase benefits (Lumine Card 5% off, JRE Point accrual/use, Lumine Mile accrual). *Lumine Card delivery service and tax-free service are not applicable. Free parking service based on purchase amount is applicable.

◾️ Also held at 6F 800° DEGREES CRAFT BREW STAND!

Local Sour & Spice Stall

Cheers with local sours that savor the local seasonal ingredients, embodying "Shun-san Shun-shoku" (eating seasonal ingredients). Enjoy a special time at this standing bar stall with exquisite spicy dishes to blow away the summer heat.

◾️ Event Overview

Dates: Friday, July 24, 6:00 PM - 9:00 PM [Eve Festival]

Saturday, July 25, 10:00 AM - 9:00 PM

Sunday, July 26, 10:00 AM - 8:00 PM

Venue: 6F 800° DEGREES CRAFT BREW STAND

Admission Fee: Free

◾️ NEWoMan Yokohama Original Beer Born!

SPARKLING Summer IPA

— NEWoMan YOKOHAMA meets NUMBER NINE BREWERY—

In collaboration for this event, Yokohama craft beer brewery "NUMBER NINE BREWERY" and "NEWoMan Yokohama" have jointly released the original craft beer "SPARKLING Summer IPA."

Brewed as a Brut IPA perfect for summer. Enjoy its gorgeous aroma reminiscent of tropical fruits and its sharp, dry finish!

In addition to the event venue, canned versions will be sold at NEWoMan Yokohama 6F 2416MARKET starting July 16 (Thu), and the beer can be enjoyed at some in-house restaurants.

Furthermore, you can also enjoy pairing food that perfectly complements the original beer at 9F COMEDOR DE MARGARITA and 9F BETELNUT.

〈9F COMEDOR DE MARGARITA〉Camarones a la Diabla × SPARKLING Summer IPA Devil-style shrimp dish finished with habanero sauce. A dish that stimulates summer appetite with its spicy heat and umami. 2,750 yen (tax included) *Beer price is separate. 〈9F BETELNUT〉Moo Yang (Black Pork Spice Grill) × SPARKLING Summer IPA "Kyushu Kurobuta" marinated in herbs and coconut milk, grilled to perfection. Finished with flambé using Thai shochu! 3,080 yen (tax included) *Beer price is separate.

Yokohama New Ennichi Grand Lottery

During the event, present your same-day receipt for purchases of 1,000 yen (tax included, not cumulative) or more at shops within NEWoMan Yokohama and enter the privilege code "072526x" in the Lumine app "ONE LUMINE" to participate in a lottery!

*Privilege code entry period: Until Sunday, July 26

1st Prize: OMO7 by Hoshino Resorts 1-night stay with breakfast for two

2nd Prize: 6F 800°DEGREES CRAFT BREW GARDEN Beer Garden Pair Ticket for 5 people

3rd Prize: 6F 2416MARKET Summer Drink Set for 50 people

As a participation prize, we will give away traditional Japanese candy! (Limited quantity, ends when supplies run out)

*Purchases at the Yokohama New Ennichi 3F Atrium venue are not eligible.

◾️ Event Overview

Location: 5F Escalator Side Space

Date & Time: Saturday, July 25 / Sunday, July 26, 10:00 AM - 8:00 PM

◾️ Ahead of the Event - NEWoMan ART Window Starts July 1 (Wed)

Prior to the "Yokohama New Ennichi" event, NEWoMan Yokohama's 1F NEWoMan ART Window will feature an exhibition themed "Signs of Summer" starting July 1 (Wed).

This NEWoMan ART Window is a collaborative creation by a Yokohama-based creative team, rather than a single artist. You can get a preview of the "Signs of Summer" expressed from their respective perspectives.

Period: Wednesday, July 1, 2026 - Wednesday, August 19, 2026 Location: 1F NEWoMan ART Window

Textile Design: Kaede Nakazawa

Planning / Design: Studio Nibroll Co., Ltd. Copy: Yokohama Fun Company Inc.

Yokohama New Ennichi

Organizer: Lumine Co., Ltd. (NEWoMan Yokohama)

Planning & Operation: Yokohama Fun Company Inc.

Yokohama Fun Company Inc.

"Yokohama Fun Company" is a planning company that handles everything from project planning and production to on-site operations and promotion, from a fan-building perspective, regardless of field. They undertake projects that foster "exciting relationships" between companies, communities, and communities.

Company Name: Yokohama Fun Company Inc. Representative: Hayato Yokouchi, Aoi Kudo Date Established: April 23, 2024 (Craft Beer Day) Inquiries (Yokouchi): yokouchi@yokohamafuncompany.com HP: http://yokohamafuncompany.com/