“adidas FIFA World Cup Store at Laforet Harajuku” Opens for a Limited Time; Public Viewing for Japan National Team Match on June 21

Laforet Harajuku will host the “adidas FIFA World Cup Store at Laforet Harajuku,” a limited-time store where visitors can enjoy soccer through diverse cultures such as “sports,” “music,” and “fashion,” from June 11 (Thu) to June 21 (Sun), aiming to connect people and unite Japan through the FIFA World Cup. The venue will feature product sales and apparel customization directed by atmos, creating a special space where visitors can experience fashion and culture centered on soccer. Furthermore, on June 21 (Sun), a public viewing event for the group stage match “Japan vs. Tunisia” will be held at Laforet Museum Harajuku on the 6th floor. In addition, various POP UP SHOPS will appear at Laforet Harajuku. Visitors can enjoy cross-genre experiences, including the latest collection from “WackyWiLLy,” for which GISELLE of the four-member Korean girl group “aespa” serves as brand ambassador; the Japanese-born brand “neith.” that focuses on individuality; the Japanese fragrance brand “SHEGREEN” themed on the vitality of the earth and nature; and a shop immersing visitors in the world of the popular horror game “POPPY PLAYTIME.” Additionally, on the B0.5F “Market of Love and Madness,” a charity shop by “Get in touch,” which aims for an “inclusive society,” and “Anon Hat,” which offers hats with a retro-girly worldview that evokes nostalgia, will appear. Please enjoy this stimulating space unique to Laforet Harajuku, where sports and fashion resonate in this season as the summer mood gradually rises.