ZEALS and Attenir Co-develop First-in-Cosmetics Industry AI Avatar Counseling Service Utilizing "Omakase AI Avatar"

ZEALS Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Masahiro Shimizu; hereinafter "ZEALS"), provider of the multimodal AI agent platform "Omakase AI," is pleased to announce that it has jointly developed an AI avatar counseling function utilizing the conversational AI avatar "Omakase AI Avatar" for the online customer service "Attenir AI Beauty Advisor" operated by Attenir Inc. (Headquarters: Yokohama, Kanagawa Prefecture; President: Koji Haruta; hereinafter "Attenir"). This service commenced on June 30, 2026.

In this initiative, ZEALS was responsible for dialogue design, AI avatar generation, and voice AI agent implementation, based on Attenir's accumulated expertise in beauty consultations, product information, brand philosophy, and quality of customer service. Both companies are jointly developing the service experience to realize an AI avatar customer service experience that allows for natural consultations online.

The "Omakase AI Avatar" implemented this time is an AI avatar customer service product that combines an AI avatar with realistic human representation and the voice customer service AI agent "Omakase AI," equipped with company-specific product knowledge, customer service policies, and conversation design, to achieve a conversational experience online that feels like "consulting with a person."

Attenir's valued "customer-centric service" is extended online through ZEALS's AI customer service technology and AI avatar generation technology. Users can naturally consult about skin concerns and product selection through voice interaction with an AI avatar designed as an ideal beauty advisor, without the need for text input.

Through this, the "essence of communication," which is both old and new, is delivered online with the new technology of AI avatars, extending the "accompanying service" that Attenir has long cherished.

*According to ZEALS's research. For the introduction of a function where an AI avatar converses with users via voice and provides beauty consultations and product recommendations based on product knowledge in online beauty consultation services provided by domestic cosmetics manufacturers. (As of June 2026).

◼︎ Evolution to AI Avatar Counseling Based on Track Record in AI Customer Service

Attenir has been providing "Attenir AI Beauty Advisor," an AI customer service that allows beauty consultations via text and voice, on its online site since February 2026.

Since its launch, users have responded with comments such as "I was able to consult about a product I had been interested in," and "I purchased a new item through the conversation flow," confirming that AI customer service functions not just as search assistance but as an experience for product selection through consultation.

Building on this track record and the growing trust in AI-powered beauty consultations, the company has implemented the AI avatar counseling function utilizing "Omakase AI Avatar" as the next step to provide a more immersive and engaging customer service experience.

Cosmetics selection requires proposals tailored to each individual's context, such as skin concerns, lifestyle, preference for texture, and age-related changes. In contrast, traditional e-commerce sites require users to read product pages and FAQs themselves to determine suitable products.

With the current AI avatar counseling, the AI avatar listens to the user's concerns and desires via voice and, through interactive and natural dialogue, elicits unspoken concerns, desires, and underlying customer insights. This provides a reassuring and satisfying beauty counseling experience online, similar to consulting with a beauty advisor in a store.

Image of AI Avatar in Use

◼︎ About "Omakase AI Avatar"

The feature of "Omakase AI Avatar" goes beyond simply generating realistic AI avatars. No matter how realistic an avatar is, it cannot provide a true customer service experience if it merely reads pre-prepared text unidirectionally. The key is to elicit unspoken concerns, desires, and underlying customer insights through interactive and natural dialogue with the user, and to connect this to appropriate counseling and product recommendations.

"Omakase AI Avatar" combines voice interaction with visual and sensory expressions such as facial expressions, nodding, gaze, and conversational pauses, creating a sense of reassurance and ease of consultation that is difficult to convey through text or voice alone. This enables a beauty counseling experience online that feels like consulting with a person.

Beyond generation, the "Omakase AI Avatar" platform allows for integrated management of avatar personality settings, conversation experience design, and the incorporation of knowledge bases, product information, and customer service scenarios. This enables companies to implement their product knowledge, customer service policies, and brand identity onto the avatar and manage it continuously.

In this initiative with Attenir, an ideal beauty advisor embodying Attenir's characteristic politeness, reassurance, and approachability has been designed and implemented as a conversational AI avatar.

Image of Settings Screen

◼︎ Aiming for the "Ultimate 1 to 1": Extending Attenir's Service Philosophy Online with AI Avatars

Since its founding, Attenir has made "addressing concerns" the cornerstone of its customer service to bring out each customer's beauty. In its directly managed stores, beauty advisors gain high trust from customers by listening to their concerns through polite dialogue and proposing optimal products and care methods.

This initiative prioritized AI customer service that allows users to consult with peace of mind, engage in natural conversations, and make informed product choices, rather than focusing solely on short-term purchase conversion. To implement Attenir's goal of the "ultimate 1 to 1," the focus is on "the essence of communication" – first listening to concerns and deepening the consultation, rather than immediately recommending products.

ZEALS provides AI not merely as a tool for operational efficiency or automated responses, but as technology to extend a company's customer service capabilities, expertise, and brand identity online. This joint development with Attenir is an advanced use case of Omakase AI Avatar, implementing the brand's cherished service philosophy itself into an AI avatar.

◼︎ Experience Realized by AI Avatar Counseling

With the implemented AI avatar counseling function, users can easily consult with "Attenir AI Beauty Advisor" via voice on the Attenir online site.

Key features include:

● Real-time interactive two-way conversation via voice

● Realistic AI avatar generated based on the ideal beauty advisor image

● Natural consultation experience utilizing facial expressions, nodding, gaze, and conversational pauses

● Responses to questions about skin concerns and product selection

● Eliciting ambiguous concerns, indecision, and customer insights through conversation

● Beauty consultations and product recommendations based on Attenir's product knowledge

● Dialogue design that is polite and non-pushy, in line with Attenir's customer service policy

● Online touchpoint available 24/7, whenever a consultation is needed

This transforms the e-commerce site from a mere purchasing channel into a customer service touchpoint where users can consult with peace of mind and make informed choices about products that suit them, much like in a physical store.

◼︎ Future Outlook

Through this initiative, ZEALS and Attenir aim to evolve online beauty consultations from an experience of "searching for and selecting products" to an experience of "consulting and selecting with confidence."

In the future, by integrating with customer data and utilizing AI skin camera functions, they aim to realize more personalized recommendations based on purchase history, skin condition, and consultation content. By becoming a dedicated concierge that supports each individual, the AI avatar will further enhance the online brand experience, allowing users to consult naturally at the times they need.

ZEALS will continue to create new customer experiences online by extending companies' knowledge, customer service capabilities, and brand identity through AI via "Omakase AI."

◼︎ Attenir's Comments

We have pursued this initiative with the desire to deliver our cherished customer-centric service more naturally online.

We expect that AI avatars will provide a new beauty consultation experience where customers can easily consult through not only voice but also facial expressions and conversational flow. We will continue to aim for the realization of a more reassuring and comfortable brand experience for our customers by leveraging technology.

◼︎ About Attenir Inc.

Attenir is a brand that stays true to women's honest desires, focusing on "quality" and "usability" to provide reliable beauty at a "sustainable price." Since its founding in 1989, the brand has offered a premium experience that liberates the skin and hearts of adult women through its proven quality derived from anti-aging* research, its pursuit of sensory qualities such as fragrance and texture that appeal to the five senses, and its appropriate pricing achieved by handling everything from manufacturing to sales in-house.

*Anti-aging care refers to care appropriate for one's age.

◼︎ About ZEALS Inc.

ZEALS Inc. is a technology company based in Japan and the United States that redefines the relationship between companies and customers through the power of generative AI and conversational experiences. Centered around the multimodal AI agent platform "Omakase AI," the company develops and provides products that extend companies' customer service, sales, consultation, and interview experiences through AI, including AI avatars, voice AI, telephone AI, and AI robotics.

"Omakase AI Avatar" is an AI avatar customer service product that combines an AI avatar with realistic human representation and the voice customer service AI agent "Omakase AI" to implement companies' product knowledge, customer service capabilities, and brand experiences online.

◼︎ Company Overview

Company Name: ZEALS Inc.

Location: Arco Tower 6F, 1-8-1 Shimomeguro, Meguro-ku, Tokyo

Representative: Masahiro Shimizu, Representative Director

Established: April 1, 2014

Capital: 100 million yen

Business Activities: Development and provision of Omakase AI, Omakase OS, ZEALS AI Agent, etc.

Corporate Site: https://zeals.ai/jp/

Omakase AI Official Site: https://www.omakase.ai/jp

Omakase Robotics: https://www.omakase.ai/robotics