yutori's Cosmetics Brand "minum" Unveils New Spring/Summer 2026 Collection

pool Inc., a subsidiary of yutori Inc. (Headquarters: Setagaya-ku, Tokyo / CEO: Takanori Kataishi / TSE Growth Market: 5892), has announced six new items for its cosmetics brand "minum" for spring 2026. To commemorate the new release, a pop-up event will be held at Lumine Est Shinjuku from Friday, May 29 to Sunday, May 31, 2026.

New Product Lineup

■ Usukoi Multi W Liner - 3 colors, ¥1,012 (tax incl.)
01 Pure Black / 02 Greige / 03 Brown
A 2-way technical liner that can create both subtle and bold looks with one pen. The thin line can be used for under-eye shadows or double eyelid lines, while the thick line serves as a standard eyeliner. A short 5mm brush allows for stable application, and its formula is resistant to water, sweat, and sebum for long-lasting wear.

■ minum Touch-up Remover - 1 type, ¥825 (tax incl.)
A remover for pinpoint corrections of eyeliner mistakes and makeup smudges. It easily removes even waterproof eyeliner. The fine, diagonally cut tip targets small areas, and its alcohol-free formula is gentle on the skin. It also features a charm hole for easy carrying.

■ minum Deco Piece Highlighter - 3 colors, ¥847 (tax incl.)
01 Persian Beige / 02 Idol Pink / 03 Aqua Blue
A new type of customizable highlighter with cases that can be connected. Create your own original palette by combining your favorite colors. It blends seamlessly into the skin, adding a natural glow and dimension. Enjoy it as a single color or in combination.

■ minum Waterproof Eyebrow Powder - 4 colors, ¥880 (tax incl.)
01 Greige / 02 Light Brown / 03 Natural Brown / 04 Chocolat Brown
A waterproof eyebrow powder resistant to sweat and sebum. The moist powder adheres well to the skin, keeping the tail of the brows neat for hours. A 3-color gradient creates dimensional brows, and a double-ended brush is included.

■ minum Waterproof Tone Up UV Base - 4 colors, ¥1,089 (tax incl.)
01 Peach Beige / 02 Snow Blue / 03 Sherbet Green / 04 Aurora Lavender
A high-performance UV base that is long-lasting, provides UV protection (SPF50+ PA++++), and tones up the skin. It is resistant to sweat and sebum, reducing mask transfer and shine. It provides a natural finish that covers skin concerns without looking cakey.

■ minum Waterproof UV Powder - 2 colors, ¥990 (tax incl.)
01 Clear / 02 Lavender
A high-performance face powder that is both long-lasting and provides UV protection (SPF50+ PA+++). Resistant to sweat and sebum, it maintains a fresh, matte finish for hours. The fine powder blends into the skin for a natural, non-heavy look.

Release Date
Scheduled for sequential release at drugstores and variety shops nationwide from early June 2026.

Pop-up Overview
To coincide with the new release, a pop-up will be held at Lumine Est Shinjuku. In addition to pre-sales and limited novelty items, the popular "Cosmetics Grab Event" (one hand ¥2,500, both hands ¥5,500) will also be held. Details can be found on official social media.
Dates: May 29 (Fri) - May 31 (Sun), 2026
Location: Lumine Est Shinjuku 6F Est-ma

■ About minum
Launched in March 2024 with the concept "I want it all: quality, cuteness, and price." A mini-sized cosmetics brand offering a full lineup of high-quality, yet affordable, palm-sized items, popular mainly among Gen Z. The brand's image model is actress Nagisa Saito.

■ About yutori Inc.
Founded in April 2018. Starting with the vintage clothing community 'Furugi Joshi,' the company develops multiple D2C apparel brands. Its cumulative Instagram followers exceed 3.05 million, and it operates 60 physical stores nationwide. The company was listed on the Tokyo Stock Exchange Growth Market in December 2023.