[Held on 6/18] Free Online Seminar for Sustainability Promotion and Corporate Planning Personnel: "The 7 Basics Needed for Internal Penetration of Sustainability"

YUIDEA Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Kazuhiro Hosoya) will hold the first session of its "Sustainability Management Promotion & Information Disclosure/Branding Continuous Seminar" (details: https://sustainability-communicate.com/seminar202606-08), a free online seminar titled "The 7 Basics Needed for Internal Penetration of Sustainability," on Thursday, June 18, 2026.

[Seminar Overview]

The term "internal penetration" is often discussed, but what exactly does internal penetration mean in the context of sustainability? It can be described as a state where everyone, from directors such as the president and chairman to each individual employee on the front lines, understands the importance of sustainability and what they should do, and is taking action. Furthermore, it is crucial that this understanding extends beyond the company to customers, suppliers, and investors, gaining their cooperation, and that all of these elements are seamlessly integrated. YUIDEA has comprehensively supported numerous companies over many years, from assisting management to internal initiatives and information disclosure. From this practical experience, we have identified structural causes common to many companies that hinder internal penetration and have developed countermeasures. In this seminar, we will first clarify these common causes and then explain important concepts and approaches for promoting internal penetration. Additionally, a producer with extensive experience in supporting internal penetration will introduce the latest specific examples.

The concepts and countermeasures introduced in this seminar are not merely for promoting internal penetration. They will also help the personnel in charge gain confidence while securing understanding from management, leading to an enhanced presence and credibility of the sustainability department within the company. This will contribute to creating an environment that facilitates the promotion of a series of planned sustainability-related initiatives, leading to consistent information disclosure and branding.

[Recommended for]

This seminar is the first of a four-part "Sustainability Management Promotion & Information Disclosure/Branding Continuous Seminar." While participating in the entire series will deepen your systematic understanding, each session is structured around independent themes. Therefore, we warmly welcome single-session participation, such as only this first session, based on your specific challenges or interests. Please feel free to apply.

This session is particularly recommended for those facing the following challenges:
- Want to know why sustainability is not penetrating internally.
- Struggling because management and other departments see sustainability as "separate from business" or a "cost."
- Worried about how to ensure training sticks, as it is often forgotten over time.
- Want to increase the credibility and presence of the sustainability department to create an environment conducive to promoting future initiatives.

*We recommend participation by multiple relevant parties to facilitate internal information sharing and promote initiatives. Depending on the situation, we encourage management and business division members who need to understand the importance of sustainability to participate together, fostering a shared understanding that will make future efforts smoother.

[Application Period] Thursday, May 21, 2026, to Wednesday, June 17, 2026, 10:00 AM

[Participation Fee] Free

Date & Time: Thursday, June 18, 2026, 16:00 - 17:10

Format: Online seminar via Zoom (The Zoom participation URL will be sent after the application deadline of 10:00 AM on June 17)

Capacity: Approximately 300 participants (first-come, first-served)

Target Audience: Personnel in charge of corporate sustainability promotion/corporate planning and related parties (*Participation by competitors such as consulting firms and production companies is not permitted.)

[Program]
16:00 Opening Remarks
16:05 "The 7 Basics Needed for Internal Penetration of Sustainability" - YUIDEA Co., Ltd., Sustainability Management Consultant, Hideki Ito
16:45 "Practical Examples of Internal Penetration" - YUIDEA Co., Ltd., Section Manager, Mami Naito
17:00 Q&A Session
(Ends around 17:10)

[Speakers]
Hideki Ito: Sustainability Management Consultant at YUIDEA Co., Ltd. He has been involved in corporate evaluation, M&A, venture investment, strategy formulation, and business turnaround at foreign-affiliated management consulting firms and major corporations. Since the mid-1990s, he has also been involved in several environmental/arts non-profit organizations. In 1998, he studied at Schumacher College in the UK, a globally renowned graduate school specializing in sustainability. He is one of the pioneers who has pursued the creation of a sustainable society and the ideal form of corporations for nearly 30 years.

Mami Naito: Section Manager, Produce & Project Management Section, Sustainability Engagement Department, YUIDEA Co., Ltd. After working at an advertising agency, she was primarily involved in e-commerce at a company offering a fashion item rental service. Concurrently, she gained experience as a manager responsible for corporate website and owned media operations, PR/marketing, and new business development. She joined YUIDEA in June 2021. After launching the Sustainable Branding business and the sustainability information media for business professionals, "Sustainable Brand Journey" (https://sb-journey.jp/), she assumed her current position.

[About the Sustainability Management Promotion & Information Disclosure/Branding Continuous Seminar]
This is the first co-hosted seminar by YUIDEA's owned media "Sustainability Communicate" (https://sustainability-communicate.com/) and "Sustainable Brand Journey" (https://sb-journey.jp/). As regulations advance, promoting sustainability management requires "mobilizing the company internally, envisioning the ideal state based on advanced trends including overseas companies, generating social empathy, and connecting this to the next round of reporting and branding." This continuous seminar will explain practical approaches to achieve this.