Horse Culture Brand 'EQUUS' Collaborates with Sprinter Horse Lugal Ahead of Royal Ascot's Prestigious G1 Race, Launching Limited-Edition 'British Green' Commemorative T-Shirt

EQUUS (Equus), a culture brand centered on equestrian culture operated by Company Y, announces a collaborative item with Lugal, Japan's representative sprint racehorse scheduled to compete in the G1 (Grade One) race 'Queen Elizabeth II Jubilee Stakes' (turf, straight 1200m) at Ascot Racecourse in the UK on June 20, 2026.

Royal Ascot is known as a horse racing festival associated with the British Royal Family and is cherished as one of the UK's foremost traditional events, symbolizing not only horse racing but also equestrian and social culture.

This special project features a limited commemorative collaboration T-shirt that incorporates the classic 'British Green' into the logo type and English messaging, inspired by the prestige of Ascot, a symbol of British horse racing, and the story of Lugal, a Japanese sprinter challenging the world stage.

This item was created as a special project to support Lugal's challenge at the UK G1 race and has been presented in a special edition to the Lugal team, including jockey Katsuhide Samejima, trainer Haruki Sugiyama, owner Yusho Ema, and staff from the breeding farm.

The design fuses the tradition and dignity cultivated at Ascot with EQUUS's philosophy of 'Effortless Luxury'—a natural sense of sophistication expressed through apparel. The result is a piece that honors equestrian culture while connecting it to modern lifestyles, appealing not only to racing fans but also to those who appreciate refined fashion.

'British Green,' evocative of British equestrian culture, is used in the logo and English messages:

Run Fast,

Stay Cool,

Rule the Royal Turf.

Like the wind.

Stay calm.

Rule the royal turf.

The word 'Royal' pays homage to both the prestigious stage of Royal Ascot and the horse's name 'LUGAL,' meaning 'King' in Sumerian.

Additionally, this item marks the first release in EQUUS's upcoming apparel line. Moving forward, EQUUS will continue to propose new cultures connecting horses and people through apparel and other products.

EQUUS views horses not merely as subjects of competition or observation, but as entities that enrich human learning, culture, and lifestyle. Through this project, EQUUS honors the brilliance of racehorses during their active careers and aims to foster a sustainable relationship between humans and horses by envisioning a future where retired horses continue to thrive in new roles.

The collaborative item will be available in limited quantities from summer 2026 via the EQUUS online store. Details on release timing and availability will be announced sequentially through EQUUS's official Instagram and other channels.

Collaboration Item Overview

◾️ Product Name: Lugal × EQUUS Limited Commemorative Collaboration T-Shirt

◾️ Project Concept: Collaboration to support Lugal's UK G1 challenge

◾️ Team Edition: Special version presented to the Lugal team (not for sale)

◾️ General Release: Limited sale scheduled for summer 2026

◾️ Sales Location: EQUUS Online Store (planned launch)

◾️ Official Instagram: @equus.japan

※ Details on general release quantities and exact launch dates will be announced via official Instagram and other channels.

Profiles

【About Lugal (LUGAL)】

A Japanese racehorse by Duramente out of Atab. The name 'LUGAL' means 'King' in Sumerian. Lugal won his first graded stakes race at the 2024 Silk Road Stakes (GIII), followed by a victory in the 2024 Sprinters Stakes (GI) in autumn. He was also named the 2024 JRA Award for Best Sprinter. In March 2026, he placed second in the Al Quoz Sprint (GI) in Dubai, proving his strength against world-class competition. In June 2026, he will aim for glory in the Queen Elizabeth II Jubilee Stakes (GI) at Ascot Racecourse, UK.

【About EQUUS (Equus)】

A culture brand operated by Company Y, centered on equestrian culture. EQUUS connects the rich values inherent in horses—their beauty, intelligence, physicality, and relationship with humans—with modern lifestyles through 'Horse Education,' integrating equestrian skill education and equine-assisted learning for human growth, as well as products such as apparel. In the apparel segment, EQUUS plans to launch refined products under the concept of 'Effortless Luxury,' bringing horse culture into everyday life.

【Inquiries and Company Information】

Operating Company: Company Y Representative: Yuki Oishi

Address: 5-chome, Jingumae, Shibuya-ku, Tokyo 150-0001

Company Website: https://startwith-y.com Brand: EQUUS (Equus) Official Instagram: @equus.japan Email: contact@equus.co.jp