MAREN Opens in Shinsaibashi, Osaka on June 1st; Brand Name Refreshed for Global Expansion

MAREN Shinsaibashi has opened in the heart of Osaka. Y.G GROUP (Headquarters: Osaka, CEO: Yutaka Gondo) officially opened 'MAREN Shinsaibashi' today, June 1, 2026. This new flagship store offers 'premium mazesoba' (soupless noodles) utilizing traditional Japanese culinary techniques. From the vibrant district of Shinsaibashi, which attracts visitors from all over the world, the brand aims to share its unique world view and quality. As part of a strategic move toward international markets, the brand has been renamed from 'soba MAREN' to the simpler, more globally accessible 'MAREN.' Moving forward, the company plans to expand its domestic presence in Osaka and Tokyo while preparing for global entry, starting with Switzerland. The MAREN Group originated from a small Japanese restaurant in Miyakojima, Osaka. In 2020, amidst the challenges of the COVID-19 pandemic, the restaurant pivoted to become 'maren,' a shop specializing in 'premium soy sauce noodles by a Japanese chef.' By leveraging expertise in dashi and ingredient handling, the brand pursued a new form of noodle dish that embodies Japanese culinary techniques within the ramen category. Following this, the brand expanded into the mazesoba category, opening locations in Nakazakicho, Higobashi, and Shibuya, Tokyo, before relocating its original flagship to Kitashinchi in 2024. The MAREN Group prioritizes becoming an indispensable part of the local community through its food, space, and service, rather than just increasing store counts. The rebranding from 'soba MAREN' to 'MAREN' addresses the potential confusion in international markets where 'soba' is specifically associated with buckwheat noodles. To build a global brand, the name 'MAREN'—derived from the Zen phrase 'Jijo Maren' (polishing oneself through daily practice)—will be unified. The original 'maren Kitashinchi' will retain its lowercase logo to signify its status as the origin. 'MAREN Shinsaibashi' serves as the new flagship, offering a modern brand experience that combines Japanese food culture with contemporary noodle innovation. The menu features signature items such as the classic 'Soy Sauce Mazesoba,' the refreshing 'Chicken Salt Mazesoba with Shiso Oil,' and the luxurious 'Truffle-scented Wagyu Mazesoba.' As the brand prepares for its Swiss expansion, MAREN Shinsaibashi will act as the domestic hub for refining its global service quality and product strength.