YL Projects Launches "Brand-Led SNS Management" Service
Creative agency Y&L Projects, based in Kagurazaka, Tokyo, announced on June 1, 2026, the launch of a "Brand-Led SNS Management" service focused on Instagram and TikTok. The agency provides end-to-end support from brand strategy design to content creation and ongoing management, grounding its approach in a deep understanding of the client's business model.
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Creative agency Y&L Projects (Representative: Yoichiro Tamada), based in Kagurazaka, Tokyo, announced the launch of its "Brand-Led SNS Management" service on June 1, 2026. The service provides end-to-end support for Instagram and TikTok, covering everything from initial strategy planning to ongoing account management.
Social media has evolved from a simple traffic acquisition channel into a medium that accumulates a brand's world-view and values daily. YL Projects approaches social media as a space to cultivate fans, providing holistic support from brand strategy design to content production and day-to-day operations.
Background of the Service
In recent years, the demand for social media management has grown rapidly. However, many companies and brands have focused on short-term tactics such as increasing posting frequency, boosting UGC, following algorithms, or collaborating with influencers, without necessarily integrating these into a cohesive long-term brand identity.
We believe that "reaching" an audience as information is different from "accumulating" as a brand. Even if a brand creates temporary numbers (viral buzz) through frequent posting, if those posts do not connect to the brand's core ideology or world-view, it will not lead to ultimate business results (such as improved LTV or organic preference) or long-term brand equity. Preserving the purity of the brand through creative power while pursuing measurable returns (ROI) based on data is essential for modern social media management.
YL Projects has built its reputation as a creative firm involved in all upstream aspects of brand building, including brand strategy, visual identity design, communication planning, and content production.
Alongside this, the company has been building a track record in the strategic design and management of social media accounts.
Based on insights gained from managing cross-category accounts—such as Bombay Sapphire, the official account for the Swiss Pavilion at the Osaka-Kansai Expo, TAKAMI Skinpeel, the Backbone One iPhone game controller, Brother's new business projects, JFOODO, YA-MAN, premium dog food brand Annie’s Pantry, camera filter brand NiSi Filters Japan, apparel brand Sea Room Lynn, and Mikkeller Beer Japan—we are now officially offering this as a dedicated service.
Service Features
1. Understanding Business Structures and SNS Strategy
Before deciding "what to post," we deeply understand the client's business model and brand to define "who we are as a sender" and "how we connect this to business results (numbers)." We set clear KPIs (followers, engagement, conversion, etc.) based on research and build a foundation for tracking results. With this strategy, social media functions not just as a medium, but as a "brand asset that contributes to business."
2. Brand and Operational Consistency
We translate VI (Visual Identity), tone, and world-view into the context of social media, designing the entire account as an extension of the brand. From copywriting for captions to the visual unity of the feed, we produce and manage every post with consistent quality so that each piece contributes to the brand.
3. End-to-End Support from Content Production to Management
We provide one-stop management for everything from photography, design, copywriting, posting management, ad operations, and reporting. By avoiding fragmented production and external direction costs, we maintain quality without compromising the brand's world-view.
4. Trend Analysis and Effect Measurement using AI
By incorporating AI into some aspects of trend analysis and content design, we achieve data-driven management that doesn't rely solely on intuition. We provide continuous improvement suggestions via monthly reports, increasing accuracy in both numbers and brand value.
5. Influencer Assignment that Embodies Brand World-View
We select and assign influencers based on their affinity with the brand's world-view, rather than just follower counts. By partnering with individuals who can communicate naturally within the brand's context while minimizing the "ad" feel, we expand reach and awareness. We also support overall growth by combining organic efforts with paid Instagram ad management.
Social media has evolved from a simple traffic acquisition channel into a medium that accumulates a brand's world-view and values daily. YL Projects approaches social media as a space to cultivate fans, providing holistic support from brand strategy design to content production and day-to-day operations.
Background of the Service
In recent years, the demand for social media management has grown rapidly. However, many companies and brands have focused on short-term tactics such as increasing posting frequency, boosting UGC, following algorithms, or collaborating with influencers, without necessarily integrating these into a cohesive long-term brand identity.
We believe that "reaching" an audience as information is different from "accumulating" as a brand. Even if a brand creates temporary numbers (viral buzz) through frequent posting, if those posts do not connect to the brand's core ideology or world-view, it will not lead to ultimate business results (such as improved LTV or organic preference) or long-term brand equity. Preserving the purity of the brand through creative power while pursuing measurable returns (ROI) based on data is essential for modern social media management.
YL Projects has built its reputation as a creative firm involved in all upstream aspects of brand building, including brand strategy, visual identity design, communication planning, and content production.
Alongside this, the company has been building a track record in the strategic design and management of social media accounts.
Based on insights gained from managing cross-category accounts—such as Bombay Sapphire, the official account for the Swiss Pavilion at the Osaka-Kansai Expo, TAKAMI Skinpeel, the Backbone One iPhone game controller, Brother's new business projects, JFOODO, YA-MAN, premium dog food brand Annie’s Pantry, camera filter brand NiSi Filters Japan, apparel brand Sea Room Lynn, and Mikkeller Beer Japan—we are now officially offering this as a dedicated service.
Service Features
1. Understanding Business Structures and SNS Strategy
Before deciding "what to post," we deeply understand the client's business model and brand to define "who we are as a sender" and "how we connect this to business results (numbers)." We set clear KPIs (followers, engagement, conversion, etc.) based on research and build a foundation for tracking results. With this strategy, social media functions not just as a medium, but as a "brand asset that contributes to business."
2. Brand and Operational Consistency
We translate VI (Visual Identity), tone, and world-view into the context of social media, designing the entire account as an extension of the brand. From copywriting for captions to the visual unity of the feed, we produce and manage every post with consistent quality so that each piece contributes to the brand.
3. End-to-End Support from Content Production to Management
We provide one-stop management for everything from photography, design, copywriting, posting management, ad operations, and reporting. By avoiding fragmented production and external direction costs, we maintain quality without compromising the brand's world-view.
4. Trend Analysis and Effect Measurement using AI
By incorporating AI into some aspects of trend analysis and content design, we achieve data-driven management that doesn't rely solely on intuition. We provide continuous improvement suggestions via monthly reports, increasing accuracy in both numbers and brand value.
5. Influencer Assignment that Embodies Brand World-View
We select and assign influencers based on their affinity with the brand's world-view, rather than just follower counts. By partnering with individuals who can communicate naturally within the brand's context while minimizing the "ad" feel, we expand reach and awareness. We also support overall growth by combining organic efforts with paid Instagram ad management.
FAQ
YL Projectsが提供を開始した新サービスは何ですか？
InstagramやTikTokを中心としたSNSの戦略立案、コンテンツ制作、継続運用までを一貫して担う「ブランド戦略型SNS運用」サービスです。
このサービスはどのような企業を対象としていますか？
ブランドの世界観を長期的に構築し、ファンを育てたい企業や、SNS運用を単なる集客チャネルからブランド資産へと転換したい企業を対象としています。
サービス開始日はいつですか？
2026年6月1日です。
このSNS運用サービスの特徴は何ですか？
ビジネスモデルの深い理解に基づいた戦略設計、ブランド世界観の一貫性保持、コンテンツ制作から広告運用までのワンストップ対応、AIを活用したデータドリブンな運用などが特徴です。
YL ProjectsのこれまでのSNS運用実績にはどのようなものがありますか？
ボンベイ・サファイア、大阪・関西万博 スイスパビリオン公式アカウント、タカミスキンピール、Backbone One、YA-MAN、NiSi Filters Japanなど、多岐にわたる実績があります。