LEA BeLL OIL: New Hair Oil with Perfume-like Fragrance × Heat Lock Function Launches May 1, 2026!

WILQANT Co., Ltd. (Location: Kunitachi City, Tokyo; Representative Director: Daisuke Tanaka) will launch a new product, "LEA BeLL OIL," from its hair care brand "NANACOSTAR" on May 1, 2026.

"LEA BeLL OIL" is a hair oil that not only allows you to enjoy its fragrance but also reacts to heat to help maintain your style and improve hair texture. It achieves a glossy, manageable, and smooth finish, supporting desired styling from preparation to finish with a single product. The elegant, spreading fragrance enhances the finish, creating a beautiful impression even in fleeting moments. It brings a pleasant afterglow that lifts your mood each time you wear it.

[Product Details]

Product Name: LEA BeLL OIL
Launch Date: May 1, 2026
Price: ¥3,520 each (tax included)
Volume: 50mL each
Fragrance: 4 types in total (LUMINOUS BLOOM / GINGER WOOD / RICH BLOSSOM / PEAR NOIR)

■ Development Background

In recent years, interest in "fragrance" has been growing in hair care, in addition to functional aspects such as "shine and manageability." On the other hand, hair oils have had challenges such as being "prone to heaviness" and "lacking in fragrance longevity or elegance." Based on feedback from customers visiting our beauty salon "Nanatsuboshi+", NANACOSTAR developed "LEA BeLL OIL," a hair oil that allows users to enjoy styling and fragrance simultaneously.

By combining elegant fragrances based on French Grasse perfumery techniques and a formulation that utilizes heat to easily maintain styles, it proposes new value that designs an impression including shine, manageability, and fragrance.

■ Product Features

01. Style Lock

- Maintains style with heat (use before curling iron) -

Contains Tostear *1, Elcalactone *2, and Levulinic acid.
Reacts to the heat of irons and curling irons to maintain curls and styles.
*1 Diammonium Aminoethylthiolsulfosuccinate (repairing ingredient) *2 γ-Docosalactone (repairing/hair conditioning ingredient)

02. Texture Control

- For a glossy and manageable finish (for styling finish) -

Oil Keratin * penetrates into the hair shaft, smoothing hair and repairing damaged hair. Leads to a smooth, finger-combing finish.
* Isostearoyl Hydrolyzed Keratin (Wool) (repairing ingredient)

03. Fragrance Design

- Elegant, perfume-like fragrance spreads (as a hair fragrance) -

Bell Oil is designed based on French Grasse perfumery techniques. The delicate, spreading fragrance comfortably envelops styling time, bringing a subtle special feeling to everyday life.

■ 4 Types of Fragrances to Choose From

GINGER WOOD

A sophisticated scent where the subtle spice of ginger and calm wood overlap. It has a subdued sweetness and an adult, deep impression. Recommended for those who want a stylish finish.

Top: Bergamot, Lemon, Ginger, Pink Pepper
Middle: Green Tea, Iris, Orange Blossom
Last: Ambergris, Patchouli, Vetiver, Musk

LUMINOUS BLOOM

A soft and elegant scent where noble floral fragrances gently spread.
It has a faint sweetness but is not too heavy, leaving a light and clear impression.

Top: Bergamot, Rhubarb Leaf, Ginger
Middle: Peach, Magnolia, Ylang-Ylang
Last: Ambroxan, Musk, Chypre

RICH BLOSSOM

A rich scent with vibrant floral notes and a distinct sweetness.
It has presence within its softness and is particularly suitable for those who love sweet, fluffy fragrances.

Top: Cassis (Blackcurrant), Vegetal Leaf, Melon, Lemon
Middle: Lily of the Valley, Jasmine, Peach, Rose, Magnolia
Last: Teakwood, Musk, Sandalwood

PEAR NOIR

A scent with the gentle sweetness of pear as a base, with a hint of citrusy lightness. Perfect for those who want a refreshing touch within sweetness. It is a soft, naturally blending, approachable fragrance.

Top: Pear, Peony, Lemon
Middle: Freesia, Rose, Violet
Last: Musk, Amber, Orange Blossom

■ Product Overview

[Product Details]

・Product Name: LEA BeLL OIL
・Launch Date: May 1, 2026
・Price: ¥3,520 (tax included)
・Volume: 50mL each