Japanese Skincare Brand 'SHIYAKA' Launches New Cleansing Gel

WellVi Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yukako Kubota) has launched a new product, 'SHIYAKA Reset Cleansing Gel,' from its domestic skincare brand 'SHIYAKA®' for sensitive skin on Friday, May 8, 2026. Furthermore, from Monday, May 18, 2026, at the 'Beautyworld Japan Tokyo 2026' held at Tokyo Big Sight, WellVi Inc. will exhibit the SHIYAKA series at the booth of 'PROLABO・COSMETICS Inc.,' a cosmetics business company jointly established with Pro Labo Holdings Inc. At the venue, in addition to the newly launched 'SHIYAKA Reset Cleansing Gel,' other SHIYAKA brand products, as well as products co-developed with Pro Labo Holdings Inc., such as the foam-type exosome beauty serum 'AWA EXOSOME Serum' and the facial wash 'CHARCOAL AWA EXO WASH,' are scheduled to be displayed. SHIYAKA Reset Cleansing Gel: Turning 'washing' time into skin-conditioning time. SHIYAKA Reset Cleansing Gel was developed based on the idea that 'cleansing is not just about removing makeup and dirt, but is the foundation of beautiful skin.' The thick gel blends with makeup and pore dirt while reducing friction on the skin, washing it off cleanly while protecting necessary moisture. In line with the SHIYAKA brand's concept of 'enjoying beauty even with sensitive skin,' we pursued a formulation and usability that is easy for daily use. Product Features: ■ Thick gel design to reduce friction: The cushiony gel reduces friction on the skin and gently blends with makeup. ■ Moist and smooth finish after washing: It thoroughly removes makeup and pore dirt while retaining necessary moisture, achieving a finish that suppresses tightness. ■ Skincare concept that considers sensitive skin: As it is an item for daily use, we pursued a balance of gentleness on the skin and user experience. About the Exhibition at Beautyworld Japan Tokyo 2026: WellVi Inc. will exhibit the SHIYAKA series at the 'PROLABO・COSMETICS' booth during 'Beautyworld Japan Tokyo 2026.' At the venue, in addition to the new 'SHIYAKA Reset Cleansing Gel,' other SHIYAKA brand products like the foam-type exosome beauty serum 'AWA EXOSOME SERUM' and the facial wash 'CHARCOAL AWA EXO WASH' will be available. This will be an opportunity for salon and beauty professionals to experience the world and feel of the SHIYAKA series. ▼Beautyworld Japan Tokyo 2026 https://beautyworld-japan.jp.messefrankfurt.com/tokyo/ja.html Development Background: SHIYAKA® has been developing domestic herbal peeling and skincare products under the concept of 'not giving up on beauty even with sensitive skin.' In recent years, with the growing demand for cleansers that are easy to use even for sensitive skin or when skin condition is unstable after cosmetic procedures, we focused on the importance of 'cleansing care.' Therefore, we developed a cleansing gel that is comfortable for daily use and gentle on the skin, based on the concept of 'conditioning while cleansing.' Product Overview: Product Name: SHIYAKA Reset Cleansing Gel. Launch Date: Friday, May 8, 2026. Sales Channels: SHIYAKA official online store, nationwide partner salons, beauty-related facilities, etc. ▼Product Page https://shop.shiyakacosme.com/ About SHIYAKA®: SHIYAKA® is a domestic skincare brand developed under the theme 'To an era where you can enjoy beauty even with sensitive skin.' Aiming for a balance between salon quality and gentleness on the skin, we plan and develop herbal peeling and skincare products. Company Overview: Company Name: WellVi Inc. Representative: Yukako Kubota. Location: R-CUBE Aoyama 3F, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo. Established: August 2023. Business: Planning, development, and sales of beauty-related products, as well as video content business, consulting, and providing a wide range of solutions centered on the beauty field. URL: https://wellvi.co.jp/