Analyzing the "Focus Parts" with Science: Science Cosmetic Brand "VIVID GLOW" Launches

Weavas Inc. (Headquarters: Meguro-ku, Tokyo) will launch the eyelash serum "VIVID GLOW EYELASH SERUM" (0.5ml / 6,600 yen, tax included) from its science cosmetic brand "VIVID GLOW" on July 1, 2026 (Wed.). Sales will begin on Amazon, Rakuten Ichiba, Qoo10, and TikTok Shop on the same day.

Background of Development and Brand Philosophy

From "enhancing" to "nurturing." Wanting to be confident in one's bare face – such voices seeking essential beauty are increasing now. VIVID GLOW was born as a science cosmetic brand that meets these new values.

"Care for eyelashes at the same level as hair." Instead of temporarily enhancing them, we will draw out and nurture the beauty of the focus parts themselves with the power of science. VIVID GLOW's first product, "EYELASH SERUM," focuses on various elements that influence the impression of eyelashes, such as length, volume, shine, and firmness, and luxuriously blends five advanced beauty ingredients. It supports impressive eyes full of moisture, firmness, and shine.

Launched July 1, 2026 VIVID GLOW EYELASH SERUM (0.5ml / 6,600 yen, tax included)

Product Overview

Product Name: VIVID GLOW EYELASH SERUM

Release Date: July 1, 2026 (Wed.)

Volume/Price: 0.5ml / 6,600 yen (tax included)

Sales Channels: Amazon / Rakuten Ichiba / Qoo10 / TikTok Shop

Classification: Cosmetics (Eyelash Serum)

Product Features

1. Multifaceted Eyelash Care with Five Advanced Beauty Ingredients

Luxuriously blended with five noteworthy beauty ingredients that approach the condition of eyelashes and the eye area from multiple angles. Aiming to enhance the visual impression of eyelashes from all aspects – length, volume, shine, firmness – it leads to a healthy condition full of moisture.

- Pidoxil *1... An ingredient that has been attracting attention in the beauty industry in recent years. It moisturizes eyelashes and the skin around the eyes, leading to a healthy condition.

- Human Hair Follicle Stem Cell Culture Conditioned Media *2... A moisturizing and skin-conditioning ingredient derived from human stem cells. It provides moisture and enhances the impression of firmness and shine in eyelashes.

- Human Hair Follicle Stem Cell Exosomes *3... A noteworthy moisturizing and skin-conditioning ingredient that conditions the eye area.

- Peptides (2 types blended) *4... Skin-conditioning ingredients that lead to impressive eyelashes with firmness and resilience.

- PDRN *5... A moisturizing and skin-conditioning ingredient that has also been attracting attention in the skincare field in recent years.

*1 Pyridinyl diaminopyrimidine oxide *2 Human hair follicle stem cell conditioned media *3 Human hair follicle-derived mesenchymal stem cell exosomes *4 Acetyl decapeptide-3, Biotinoyl tripeptide-1 *5 DNA-Na (all moisturizing and skin-conditioning ingredients)

2. 0.1mm Eyeliner Type for Precise Application to the Roots

Adopts a liquid eyeliner type container, for which a patent is pending, to deliver the optimal amount to the base of the eyelashes. It has a hygienic structure that prevents contamination by bacteria and there is no worry of liquid dripping. It allows for gap-free care, even to the corners of the eyes and lower lashes. Since it is an oil-free formula, it can be safely used by those with eyelash extensions or perms.

Patent-pending 0.1mm ultra-fine brush

3. Free of Pigment-Staining Ingredients. Hypoallergenic Design Focused on Gentleness to the Skin

Does not contain prostaglandin-based ingredients that may cause pigment staining on the eyelids. Furthermore, it has cleared all tests including eye irritation tests, 24-hour closed human patch tests, bacterial tests, and accelerated tests, demonstrating a commitment to gentleness on the skin.

<6 Free Formulation>

Oil-free / Surfactant-free / UV absorber-free / Prostaglandin-based ingredient-free / Synthetic fragrance & synthetic colorant-free / Silicone-free

*This does not guarantee that skin troubles will not occur for everyone.

Monitor Survey Results Regarding Usage Experience

In a monitor test of VIVID GLOW EYELASH SERUM (conducted by our company in 2025: n=65), the following results were obtained regarding the usage experience.

1. Did you feel a change after 4 weeks of use?

89.2% responded that they "feel some change" or "feel a change" after 4 weeks of use. Approximately 90% experienced a change.

2. When did you start to feel a change?

The most common answer was "about 2 weeks" (38.5%). This was followed by "about 3 weeks" (23.1%) and "within 10 days" (18.4%), indicating that many people started to feel changes relatively early.

Furthermore, many comments were received in the monitor survey, such as:

- "My friend complimented me, saying 'Your eyelashes are beautiful!'"

- "It's the easiest eyelash serum to apply among all the ones I've used so far."

- "Even without eyelash extensions, my eyes have become more prominent and makeup stands out."

*The data presented are monitor test results from our company's analysis (conducted by our company in 2025: n=65).

*These are individual impressions based on our company's survey results, and usage experience may vary from person to person.

Brand Overview

VIVID GLOW: Cosmetics that "scientifically analyze" focus parts

VIVID GLOW

A science cosmetic brand that "scientifically analyzes" focus parts. Drawing out and nurturing original radiance with the power of science. With this wish in its name, it was born in 2026. The first product, "EYELASH SERUM," aims to enhance the visual impression of eyelashes from all aspects – length, volume, shine, firmness – with uncompromising science, aiming for "eyelashes that make your bare face even more lovable."

Official Website: https://vividglow.jp

Official SNS

Instagram: https://www.instagram.com/vividglow_official.jp

TikTok: https://www.tiktok.com/@vividglow_official

X (formerly Twitter): https://x.com/vividglow_

Company Overview

Company Name: Weavas Inc.

Address: 1-8-1 Shimomeguro, Meguro-ku, Tokyo 153-0064 ARCO TOWER 17F

Business Activities: Planning, development, and sales of cosmetics

HP: https://weavas.co.jp/

Sales Channels (Launched July 1, 2026)

Amazon / Rakuten Ichiba / Qoo10 / TikTok Shop

Inquiries Regarding This Release

E-mail: pr@vividglow.jp

TEL: 03-6277-2539