VCAT AI's AI Video Achieves Over 8x Sales Target in Collaboration with Meiji's New Business Development Project

AI video moved the product. The AI introduction video produced by the AI video production service 'CREAGEN LAB' (operated by VCAT AI, CEO: Jong-bum Jin) achieved its target amount in just 30 minutes after being released on Makuake in late March 2025 for a crowdfunding project involving major food manufacturer Meiji. It ultimately recorded a total purchase amount of 1,714,920 yen, over 8 times the target. 'Can AI content really sell products?'—the answer to that question was shown in numbers. The target product was 'Eiyou Gururi,' a nutritional food for toddlers jointly developed by Meiji's new business 'meiji IDEA CASE' and MISOVATION. The target audience was parents of children aged 3 to 5. CREAGEN LAB first addressed the specific needs of parents: 'I want to know what's inside, including how it's cooked.' To respond to this, they made nutrient-rich ingredients like spinach, carrots, and mackerel the protagonists of the video. By utilizing a proprietary AI pipeline to realistically and attractively depict the texture and color of the materials, they visually fostered trust in the product. Furthermore, they set the concept as a miniature world where little chefs carefully prepare ingredients. With a warm worldview that naturally draws in both children and adults, they connected the viewers' emotions to the product. Eliminating the 'AI-like' feel and leaving only 'what needs to be conveyed'—that is CREAGEN LAB's approach. This result threw a stone at the conventional wisdom. Based on the trust of the Meiji brand, CREAGEN LAB's AI video intuitively and attractively conveyed 'what's inside,' triggering viewers' purchasing behavior. The fact that it demonstrated a purchase conversion rate equal to or higher than live-action video, by combining AI's strength in 'visualizing accurate information' with 'appealing to target needs,' is reflected in the figure of over 8 times the target amount. VCAT AI CEO Jong-bum Jin says, 'Concerns about AI remain deep-rooted. However, if used correctly, it can move people's hearts. Proving that is our mission.' CREAGEN LAB realizes speed and cost performance that rewrite the common sense of video production through its self-developed solution that uniquely combines multiple AI generation tools. Production cost/time reduction: Up to 90% cost reduction compared to conventional methods. Global corporate track record: Handled projects for over 75 brands including Samsung, NAVER, and Lotte. Video track record proven by numbers: Average viewership rate increased by over 20% compared to existing live-action videos. Using this achievement as a foothold, CREAGEN LAB will further expand the possibilities of purchase conversion through AI video.