UNO DESIGN Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuichi Uno) will hold a limited-time pop-up BRIDAL SELECT SHOP "ituwa" starting July 11, 2026 (Sat.) as a preliminary event leading up to a full-scale costume partnership with Hotel New Otani (Osaka), a premier hospitality provider in the Kansai region.

1. The centerpiece dress: "ituwa" "ituwa" has been featured on the cover of American bridal magazines and selected as costumes for world-renowned pianists, following its presentation at New York Bridal Week.

This event features a curated selection of accessories that can be used for everyday wear, as well as various items for wedding scene decorations and home interiors, chosen by the designer.

As a venue for a preview experience of new wedding styles...

In the highly prestigious setting of a hotel, where classic dresses are the norm, the needs for various wedding and bridal styles are diversifying. This will be an experimental bridal select shop where customers can freely select items that go beyond just the classic, widely popular dresses, including slender dresses and dresses made with unique materials that aren't just white, regardless of the venue.

"ituwa," designed and produced by UNO DESIGN, creates a unique worldview that fuses Japanese traditional beauty with modern Western sensibilities, where "present and history, East and West crossover."

Participated in New York Bridal Week in 2021 (Horizon Bridal WEEK), 2022, and 2024. Featured by buyers and media.

Effortless "ituwa" dresses and kimonos where East and West crossover

2. "Parallel Worlds," the latest "ituwa" collection: Sparkling through your smartphone, an innovation in texture

The new "ituwa" collection deconstructs the fixed notion of "wedding dress = white, princess line." It is not merely a costume, but a dress that can embody each bride's individuality at their true scale.

"Beautiful materials that look great on smartphones"

Utilizes materials that shine through the lens of a smartphone, such as photogenic brilliance, a must-have for modern brides.

"Fusion of Japanese and Western styles"

Features a lineup of costumes where East and West crossover, such as turning traditional Nishijin-ori into dresses, or tailoring wedding kimonos (shiromuku and iromuji) in Kyoto using luxurious European jacquard materials.

Proposes "another beauty" that breaks away from the classic.

Dresses that are not overly voluminous, considering the closeness with guests and ease of movement. These are light and effortless (comfortable to wear) dresses.

A choice only possible for free and independent women.

3. "LIFESTYLE+BRIDAL" - Refined living selections starting from the wedding ceremony

The shop's selection includes items that can be used not only for the wedding day dress but also for styling in daily life after the celebratory wedding day.

[Carefully Selected Brands and Lineup]

Bridal Shoes

"Bella Belle" - A New York-based brand.

Shoes with an "architectural structure" based on designer Erina's architectural approach. These shoes, loved by celebrities, combine an overwhelmingly beautiful silhouette with comfortable wearability that lasts all day.

Accessories

Accessories that can be used for everyday wear after the ceremony

Left: "Kim Jude," a young Parisian designer, characterized by botanical motifs. Its long-awaited debut in Japan. Right: "MX design bijou" from Paris, boasting the transparency of acrylic and sculptural beauty.

Left: "Marion Fillancq," art jewelry from France.

Right: "NEA MILANO" from Italy, showcasing Italian craftsmanship.

INTERIOR & LIFESTYLE (Artistic interior goods to brighten your new life) We will also offer a wide range of lifestyle goods that will enrich your daily life even after the wedding ceremony.

Portable lamps that capture light: "ZAFFERANO" from Italy. High-quality LED candles from Denmark: "UYUNI LIGHTING." Wood carving decorations from Sweden: "Wild Life Garden."

In addition, you can view and order various decorative items, such as "DEKO CANDLE" from the Netherlands, which functions as both a vase and a candle holder.

Event Overview

Item

Details

Event Period

July 11 (Sat.) - August 16 (Sun.)

Business Hours

Weekdays 12:00 PM - 6:00 PM / Saturdays, Sundays, and Holidays 11:00 AM - 7:00 PM

Closed Days

Tuesdays and Wednesdays

Location

Within Hotel New Otani Osaka

Costume Fitting Reservations

By appointment only (reservations accepted via phone or the reservation form on the official website). No reservation is required to view accessories and shoes.

UNO DESIGN Inc.

Company Profile

UNO DESIGN Inc. is a creative company that diversifies branding, design, and production in the bridal industry. Location: Torre Vista 6F, 2-6-4 Higashi-Azabu, Minato-ku, Tokyo 106-0044 Established: March 2015 Main Business: Branding, planning, design, and coordination related to bridal. Operation of the dress brand "ituwa," and development of the wedding production business "ARTERNO WEDDING." Achievements: Participation in New York Bridal Week (2021, 2022, 2024).

Inquiries from Media and General Customers

Please contact the following desk for media interview requests and detailed inquiries from customers.

UNO DESIGN Inc. Official Website: http://www.unodesign.jp

instagram:@unodesignjp

Dress Brand "ituwa"

Official Website: https://ituwadress.com/

instagram:@ituwagram

E:mail: info@unodesign.jp

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: ituwa / Bella Belle / Kim Jude