[Dessert is a Separate Stomach] July 3rd is "Soft Cream Day" - "Dekamori Soft" with Overwhelming Appearance and Volume Available for a Limited Time Until August 31st (Mon)

Limited-time "Dekamori Soft" is here!

UNI Co., Ltd. (Headquarters: Himeji City, Hyogo Prefecture, Representative Director: Naoya Okamoto), which operates "Ice wa Betsubara" and "77Sweets shop," will offer the limited-time summer product "Dekamori Soft" at 18 stores nationwide from July 3, 2026 (Fri) to August 31, 2026 (Mon), coinciding with "Soft Cream Day" on July 3rd.

The "Dekamori Soft" is an enhanced version of our regular soft cream, boasting an overwhelming appearance and volume. It's perfect for enjoying luxuriously on your own or sharing with friends and family – a truly special treat for summer.

For details, please visit our official Instagram.

Official Instagram here

Background of the Project

July 3rd is known as "Soft Cream Day." The first soft cream sales in Japan, held at Meiji Jingu Gaien on July 3, 1951, marked the occasion, making this time of year special for the soft cream industry.

With the concept of "Making customers smile with a little luxury. A photogenic and delicious soft cream shop," "Ice wa Betsubara" is offering the extra-large "Dekamori Soft" for a limited time to celebrate "Soft Cream Day" and deliver an even greater sense of specialness to our customers this summer.

◾️ Store Features and Services

Three Types of "Dekamori Soft" with Overwhelming Appearance and Volume

The "Dekamori Soft" is a bold, oversized version of our regular soft cream. Generously topped with fruits and other goodies, it maintains its photogenic appeal while offering a satisfyingly large portion. All are priced at \1,000 (tax included).

Comparison of "Dekamori Soft" and regular size *Image is for illustrative purposes.

1 Dekamori Pudding a la Mode (NEW)

A new menu item for this summer. This visually stunning "Dekamori Soft" is topped with smooth pudding and a colorful array of fruits such as mango, kiwi, banana, and mandarin oranges.

2 Dekamori Strawberry

Generously topped with strawberry sauce and whole strawberries.

This is a classic, popular extra-large strawberry soft cream, with more Lotus cookies than the regular size, offering a delightful combination.

3 Dekamori Mandarin Orange

Enjoy the refreshing sweet and sour taste of summer with this item, generously adorned with mandarin orange sauce and whole mandarin oranges.

The whipped cream on the left is also a perfect pairing with the soft cream and mandarin oranges.

The "Dekamori Soft" is attractive for its enhanced volume compared to our regular soft cream.

It's recommended for enjoying luxuriously on your own or sharing with others.

"Dekamori Soft" Implementation Details

Sales Period: July 3, 2026 (Fri) - August 31, 2026 (Mon)

Participating Stores: All "Ice wa Betsubara" and "77Sweets shop" locations

Price: ALL \1,000 (tax included)

Eligible Products: Dekamori Pudding a la Mode / Dekamori Strawberry / Dekamori Mandarin Orange

*Sales status may vary by store. Please check each store's Instagram for details.

【Company Information and Inquiries】

・Operating Company: Ice wa Betsubara Co., Ltd.

・Representative Director and President: Naoya Okamoto

・Business Activities: Ice wa Betsubara FC Headquarters / 77Sweets shop Operations Headquarters

・Phone Number: 079-280-8005

・Inquiries: info@ice-betsubara.com

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