[World First] UNDONE Launches New Project Merging F1 Team and TV Anime

Tokyo-based brand UNDONE is pleased to announce a special collaboration with the Atlassian Williams F1 Team and the TV anime 'DAN DA DAN'. Please look forward to the new value created by the resonance of these unique identities. This project marks the first time an F1 team and a TV anime have fully integrated in this manner. It will not be limited to a single product, but will instead be developed as a diverse merchandise collection, including watches.

About the Collaboration

UNDONE has consistently focused on small-batch production and customization to bring the perspectives of individual fans to life. While watches are our signature product, the brand has always aimed for more.

In this project, following the collaboration between the Williams F1 Team and the TV anime 'DAN DA DAN', UNDONE is taking the lead in planning and conceptualization. We plan to develop items across multiple categories in addition to watches. This comprehensive merchandise collection aims for a crossover of an unprecedented nature.

Detailed product information will be released sequentially leading up to the launch.

《 Click here for the pre-registration page 》

Background of the Collaboration

In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team and announced two models, the "FW47" and "Carbono," at the British Grand Prix.

The FW47 reflects actual machine design philosophy, while the Carbono allows fans to customize driver numbers and helmet designs. It garnered attention as product development from the perspective of F1 fans.

However, for UNDONE, this was not the "destination," but the "starting point."

UNDONE founder Robert Tran states:

"I never intended for the Williams contract to end as a simple licensing deal. I wanted to create something unprecedented that truly reflects the fan's perspective. By moving our base to Japan, I saw the potential to connect F1 with Japanese anime IP. It is not an easy path, but that is exactly why I believe it is worth the challenge."

— Robert Tran, Founder of UNDONE

The precision and tradition of F1, and the unbridled energy of the TV anime 'DAN DA DAN'. We are shaping these two attractive and unique worlds into a merchandise collection. It is a new endeavor where different cultures intersect. Details such as the sales schedule will be announced in due course.

Comments

Robert Tran, Founder of UNDONE

"If you look at F1 fans and anime fans, you will find common ground: respect for craftsmanship, overflowing passion, and a strong admiration for those who go full speed ahead. The overlap between F1 and anime is..."