[World First] UNDONE Launches New Project Merging F1 Team and TV Anime

Tokyo-based brand UNDONE announces a special collaboration with the Atlassian Williams F1 Team and the TV anime 'Dandadan'. Please pay attention to the creation of new value born from the resonance of each individuality. This project is the first initiative to fully fuse an F1 team and a TV anime. It will be developed not only as a single product but as a diverse collection of merchandise, including watches.

About the Collaboration

UNDONE has, up to now, focused on small-batch production and customization, creating products that embody each fan's perspective. While watches are a prime example of their products, the brand has aimed for more.

For this project, UNDONE will lead the planning and conceptualization in response to the collaboration between the Williams F1 Team and the TV anime 'Dandadan', planning to develop items across multiple categories in addition to watches. This comprehensive merchandise collection aims for an unprecedented crossover.

Detailed product information will be released sequentially leading up to the sales launch.

《 Pre-registration page here 》

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Background of the Collaboration's Creation

In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. They announced two models, 'FW47' and 'Carbono', at the British Grand Prix.

The FW47 reflected the actual machine's design philosophy, while the Carbono featured a customization option allowing fans to choose driver numbers and helmet designs. This product development, viewed from the perspective of F1 fans, garnered attention.

However, for UNDONE, this was not the 'destination' but the 'starting point'.

UNDONE founder Robert Tran states as follows:

“We didn't intend for our contract with Williams to end as a mere licensing expansion. We wanted to create something unprecedented, genuinely reflecting the fans' perspective. By relocating our base to Japan, we saw the potential to connect F1 with Japanese anime IPs. It's not an easy path, but that's precisely why we believe it's worth challenging.”

— Robert Tran, Founder of UNDONE

The precision and tradition of F1, and the wild energy of the TV anime 'Dandadan'. We will shape these two captivating and unique worlds into a merchandise collection. This is a new attempt at the intersection of different cultures. Details such as the sales schedule will be announced sequentially.

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Comments

Robert Tran, Founder of UNDONE

“If you look at F1 fans and anime fans, there are commonalities. Respect for craftsmanship, overflowing passion, and a strong admiration for those who pursue their goals with all their might. The overlap between F1 and anime is...