[World First] UNDONE Launches New Project Merging F1 Team and TV Anime.

Tokyo-based brand UNDONE (Undone) is announcing a special collaboration with Atlassian Williams F1 Team and the TV anime "Dandadan." Please pay attention to the creation of new value born from the resonance of each personality. This project is the first initiative to fully integrate an F1 team and a TV anime. It will be developed not just as a single product but as a diverse merchandise collection including watches.

About the Collaboration

To date, UNDONE has focused on small-batch production and customization, shaping products from the perspective of each fan. While watches are a prime example, the brand has aimed for more.

For this project, following the collaboration between the Williams F1 Team and the TV anime "Dandadan," UNDONE will take the lead in planning and concept development, planning to offer items across multiple categories in addition to watches. This comprehensive merchandise collection aims for an unprecedented crossover.

Detailed product information will be released sequentially as sales begin.

《 Pre-registration Page Here 》

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Background of the Collaboration's Birth

In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. Two models, "FW47" and "Carbono," were announced at the British Grand Prix.

The FW47 reflects the actual machine's design philosophy, while the Carbono features a specification allowing fans to customize driver numbers and helmet designs. This product development from an F1 fan's perspective garnered significant attention.

However, for UNDONE, this was not an "endpoint" but a "starting point."

Robert Tran, Founder of UNDONE, shares:

"We didn't intend for our contract with Williams to end as a mere licensing expansion. We wanted to create something unprecedented, genuinely reflecting the fans' perspective. By relocating our base to Japan, we saw the potential to connect F1 with Japanese anime IPs. It's not an easy path, but that's precisely why we believe it's worth challenging."

— Robert Tran, Founder of UNDONE

The precision and tradition of F1, and the uninhibited energy of the TV anime "Dandadan."
We will shape these two captivating and unique worlds into a merchandise collection.
This is a new endeavor where different cultures intersect. Details such as the sales schedule will be announced sequentially.

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Comments

Robert Tran, Founder of UNDONE

"When you look at F1 fans and anime fans, there are commonalities. Respect for craftsmanship, overflowing passion, and a strong admiration for things that move forward with full effort. The overlap between F1 and anime is, mo...