【World's First】A New Project by UNDONE Begins, Merging an F1 Team and a TV Anime.

Tokyo-based brand UNDONE is pleased to announce a special collaboration with the Atlassian Williams F1 Team and the TV anime "Dandadan." Please look forward to the creation of new value born from the resonance of their respective individualities. This project is the first attempt to fully merge an F1 team and a TV anime. It will not be limited to a single product but will be developed as a diverse merchandise collection including wristwatches.

About the Collaboration

UNDONE has always focused on small-lot production and customization, creating products that give form to the perspectives of each fan. While wristwatches are a representative product, they are not the only thing the brand has aimed for.

For this project, following the collaboration between the Williams F1 Team and the TV anime "Dandadan," UNDONE will take the lead in planning and conception, and is scheduled to release items in multiple categories in addition to wristwatches. This comprehensive merchandise collection aims for an unprecedented crossover.

Detailed product information will be released sequentially as the launch date approaches.

《 Click Here for the Pre-registration Page 》

---

The Story Behind the Collaboration

In July 2025, UNDONE signed an official partnership agreement with the Atlassian Williams F1 Team. They announced two models, the "FW47" and "Carbono," at the British Grand Prix.

The FW47 reflects the actual design philosophy of the machine, while the Carbono features a specification that allows fans to customize driver numbers and helmet designs. It garnered attention for its product development from the F1 fan's perspective.

However, for UNDONE, this was not the "destination" but the "starting point."

UNDONE founder Robert Tran states:

"We never intended for the contract with Williams to end as a mere licensing deal. We wanted to create an unprecedented form that seriously reflected the fans' perspective. By relocating our base to Japan, we saw the possibility of connecting F1 with Japanese anime IPs. It's not an easy path, but that's precisely why we thought it was worth the challenge."

— Robert Tran, UNDONE Founder

The precision and tradition of F1, and the uninhibited energy of the TV anime "Dandadan."
We will shape these two fascinating and unique worlds into a merchandise collection.
It is a new endeavor where different cultures intersect. Details, including the sales schedule, will be announced in due course.

---

Comments

Robert Tran, UNDONE Founder

"When you look at F1 fans and anime fans, there are commonalities. A respect for craftsmanship, overflowing enthusiasm, and a strong admiration for those who go all out. The overlap between F1 and anime is...