UMITO: From World Oceans Day on June 8th for approximately three weeks, a portion of all accommodation revenue will be donated to the Coral Conservation Association to support marine conservation.
UMITO Co., Ltd., which produces the small luxury hotel "UMITO," announced that from World Oceans Day on June 8, 2026, for approximately three weeks until June 30, a portion of the revenue from all stays at its operated locations will be donated to the Coral Conservation Association "Sea Growth" to contribute to marine conservation activities.
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- 📰 Published: May 13, 2026 at 00:57
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UMITO Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Teppei Hori), which produces the small luxury hotel "UMITO" in a prime location directly facing the sea, announced that from "World Oceans Day" on June 8, 2026, for approximately three weeks until June 30, it will donate a portion of the accommodation fees from all its operated locations to the Coral Conservation Association "Sea Growth" to contribute to marine conservation activities and help regenerate marine ecosystems.
■ Background of Implementation
UMITO operates a shared-ownership small luxury hotel brand with the concept of "spending time with the sea," providing luxurious accommodation experiences in spectacular locations overlooking the sea, creating unique value for stays. The sea is an irreplaceable place of peace for us, and at the same time, an invaluable partner with whom we should walk into the future.
In response to the recent rapid changes in the marine environment, particularly the decline of coral reefs, which are the foundation of marine ecosystems, we re-examined what we, as a hotel, can do. This time, we will not limit ourselves to offering specific plans but will connect all stays during the period to marine conservation, starting an initiative to nurture the future of the sea together with our customers.
Specifically, a portion of the accommodation fees will be donated to the Coral Conservation Association "Sea Growth." The donations will be used for the association's coral seedling planting activities and subsequent continuous monitoring surveys. Furthermore, future activity reports will be disclosed through our website and SNS, striving for transparency in the realization of this initiative.
■ Implementation Overview
During the target period, a portion of the revenue from all rooms at "UMITO" locations in seaside areas such as Okinawa, Atami, and Kamakura will be allocated as donations.
Implementation Period: June 8, 2026 (Monday) - June 30, 2026 (Tuesday)
Donation Target: A portion of the revenue from all rooms stayed at UMITO during the above period.
Target Facilities: All UMITO facilities.
Support Content: Donation to the General Incorporated Association Coral Conservation Association "Sea Growth."
Activity Report: A post-activity report is scheduled to be disclosed on the UMITO official website and official SNS.
Hotel reservation site here: https://hotel.umito.jp/
■ About Coral Conservation Association "Sea Growth"
Triggered by the global coral reef bleaching event in 1997, the association has been engaged in coral planting activities mainly in Onna Village, Okinawa, since 1999. It aims to establish a system for coral reef conservation activities, which are the foundation of marine ecosystems led by the community, and to develop continuous activities. The General Incorporated Association Coral Conservation Association was established on June 30, 2022.
In addition to scientifically based coral reef planting and conservation, the organization also values the importance of local residents taking an interest in the sea and deepening their attachment to the region through coral. Based on the idea that it is necessary to feel pride in the region and take action to protect the entire regional environment, the organization carries out various activities daily.
Organization Name: General Incorporated Association Coral Conservation Association (Sea Growth)
Representative Director: Masami Yamashiro
Location: 42-1 Yamada, Onna Village, Kunigami District, Okinawa
About "UMITO," a detached villa for spending time with the sea
▼UMITO in 3 minutes here
The "UMITO" series, a shared-ownership model where you can live as an owner of a "hotel" or "villa," began sales in 2021. Detached villas that can be both hotels and villas, allowing you to feel the sea from the front row, are being sequentially developed across Japan in locations such as Okinawa, Kamakura, Atami, Sesoko Island, Miyakojima, and Amami Oshima.
Own luxury hotels across Japan where you can feel the sea.
We develop and operate small luxury hotels in prime locations directly facing the sea. UMITO allows you to purchase the number of nights you want to use for accommodation, and the number of places you can stay across Japan is steadily increasing.
Enjoy the luxury of spending time with the sea, listening to the sound of the waves. With a sustainable new system, you can enjoy a free lifestyle with the sea.
Leave the troublesome things to UMITO and earn income.
Traditional villas often sit unused for long periods, and their management and maintenance are difficult.
UMITO offers "share purchase," allowing you to own a villa for as many nights as you want to use, from 10 nights per year, to suit your lifestyle.
When you are not using it, UMITO rents it out as a hotel, and you can earn income. You can leave all operations, building management, and maintenance to UMITO.
How to purchase UMITO
The purchase method is very simple. You can select and purchase the number of nights you want to use in units of 10 nights.
Currently on sale from 10 nights for 10.8 million yen.
All UMITO locations nationwide are mutually usable.
Keywords:
■ Background of Implementation
UMITO operates a shared-ownership small luxury hotel brand with the concept of "spending time with the sea," providing luxurious accommodation experiences in spectacular locations overlooking the sea, creating unique value for stays. The sea is an irreplaceable place of peace for us, and at the same time, an invaluable partner with whom we should walk into the future.
In response to the recent rapid changes in the marine environment, particularly the decline of coral reefs, which are the foundation of marine ecosystems, we re-examined what we, as a hotel, can do. This time, we will not limit ourselves to offering specific plans but will connect all stays during the period to marine conservation, starting an initiative to nurture the future of the sea together with our customers.
Specifically, a portion of the accommodation fees will be donated to the Coral Conservation Association "Sea Growth." The donations will be used for the association's coral seedling planting activities and subsequent continuous monitoring surveys. Furthermore, future activity reports will be disclosed through our website and SNS, striving for transparency in the realization of this initiative.
■ Implementation Overview
During the target period, a portion of the revenue from all rooms at "UMITO" locations in seaside areas such as Okinawa, Atami, and Kamakura will be allocated as donations.
Implementation Period: June 8, 2026 (Monday) - June 30, 2026 (Tuesday)
Donation Target: A portion of the revenue from all rooms stayed at UMITO during the above period.
Target Facilities: All UMITO facilities.
Support Content: Donation to the General Incorporated Association Coral Conservation Association "Sea Growth."
Activity Report: A post-activity report is scheduled to be disclosed on the UMITO official website and official SNS.
Hotel reservation site here: https://hotel.umito.jp/
■ About Coral Conservation Association "Sea Growth"
Triggered by the global coral reef bleaching event in 1997, the association has been engaged in coral planting activities mainly in Onna Village, Okinawa, since 1999. It aims to establish a system for coral reef conservation activities, which are the foundation of marine ecosystems led by the community, and to develop continuous activities. The General Incorporated Association Coral Conservation Association was established on June 30, 2022.
In addition to scientifically based coral reef planting and conservation, the organization also values the importance of local residents taking an interest in the sea and deepening their attachment to the region through coral. Based on the idea that it is necessary to feel pride in the region and take action to protect the entire regional environment, the organization carries out various activities daily.
Organization Name: General Incorporated Association Coral Conservation Association (Sea Growth)
Representative Director: Masami Yamashiro
Location: 42-1 Yamada, Onna Village, Kunigami District, Okinawa
About "UMITO," a detached villa for spending time with the sea
▼UMITO in 3 minutes here
The "UMITO" series, a shared-ownership model where you can live as an owner of a "hotel" or "villa," began sales in 2021. Detached villas that can be both hotels and villas, allowing you to feel the sea from the front row, are being sequentially developed across Japan in locations such as Okinawa, Kamakura, Atami, Sesoko Island, Miyakojima, and Amami Oshima.
Own luxury hotels across Japan where you can feel the sea.
We develop and operate small luxury hotels in prime locations directly facing the sea. UMITO allows you to purchase the number of nights you want to use for accommodation, and the number of places you can stay across Japan is steadily increasing.
Enjoy the luxury of spending time with the sea, listening to the sound of the waves. With a sustainable new system, you can enjoy a free lifestyle with the sea.
Leave the troublesome things to UMITO and earn income.
Traditional villas often sit unused for long periods, and their management and maintenance are difficult.
UMITO offers "share purchase," allowing you to own a villa for as many nights as you want to use, from 10 nights per year, to suit your lifestyle.
When you are not using it, UMITO rents it out as a hotel, and you can earn income. You can leave all operations, building management, and maintenance to UMITO.
How to purchase UMITO
The purchase method is very simple. You can select and purchase the number of nights you want to use in units of 10 nights.
Currently on sale from 10 nights for 10.8 million yen.
All UMITO locations nationwide are mutually usable.
Keywords: