SILK THE RICH Debuts on SmartNews Coupon Festival! Exclusive Coupons for 300 Winners!
THE RICH Co., Ltd. launches a tie-up campaign with the news app "SmartNews" starting May 26, 2026, offering 300 lucky winners a 25% off coupon for their popular hair care set along with an original silk drawstring bag.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:00
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 11:43 (11 min after Collected)
Starting Tuesday, May 26, 2026, THE RICH Co., Ltd. will launch a campaign for its hair care product line, "SILK THE RICH," within the major Japanese news apps "SmartNews" and "SmartNews for docomo." During the period, 300 winners will be selected to receive a special coupon allowing them to purchase the popular three-piece set—High Moist & Repair Shampoo, Treatment, and Rich Hair Oil URB—(regular price 6,380 JPY, tax included) for 4,785 JPY (tax included), plus an original silk drawstring bag.
"SILK THE RICH" is a fragrance hair care line created from natural silk ingredients. This tie-up was initiated to offer SmartNews' information-savvy users an opportunity to turn their nightly bath time into a "moment of bliss."
Campaign Overview:
Participation: Access the "Coupon Channel" in the SmartNews app and tap the campaign banner.
Eligibility: Users of SmartNews / SmartNews for docomo.
Lottery Period: May 26, 2026 (Tue) 11:00 AM – June 27, 2026 (Sat) 10:59 AM.
Coupon Expiration: June 30, 2026 (Tue) 11:59 PM.
*Limit one per device. Users who enable push notifications can participate in the lottery up to twice daily.
"SILK THE RICH" is a fragrance hair care line created from natural silk ingredients. This tie-up was initiated to offer SmartNews' information-savvy users an opportunity to turn their nightly bath time into a "moment of bliss."
Campaign Overview:
Participation: Access the "Coupon Channel" in the SmartNews app and tap the campaign banner.
Eligibility: Users of SmartNews / SmartNews for docomo.
Lottery Period: May 26, 2026 (Tue) 11:00 AM – June 27, 2026 (Sat) 10:59 AM.
Coupon Expiration: June 30, 2026 (Tue) 11:59 PM.
*Limit one per device. Users who enable push notifications can participate in the lottery up to twice daily.
FAQ
What brand is offering a 25% off coupon on its hair care set through SmartNews in 2026?
THE RICH Co., Ltd. is offering a 25% off coupon on its hair care set through SmartNews.
How many winners will receive exclusive coupons in the SILK THE RICH SmartNews campaign?
300 winners will receive exclusive coupons in the SILK THE RICH SmartNews campaign.
What date does the THE RICH Co., Ltd. campaign with SmartNews begin in 2026?
The THE RICH Co., Ltd. campaign with SmartNews begins on May 26, 2026.
What additional item comes with the SILK THE RICH hair care set coupon from SmartNews?
An original silk drawstring bag comes with the SILK THE RICH hair care set coupon.
Which product set is featured in THE RICH's 25% off SmartNews Coupon Festival event?
The popular hair care set is featured in THE RICH's 25% off SmartNews Coupon Festival event.