TBWA HAKUHODO Wins Graphite and Wood Pencils at D&AD Awards 2026

Two projects managed by TBWA HAKUHODO (Headquarters: Minato-ku, Tokyo; President and CEO: Wataru Uchida) have won a Graphite Pencil (Silver) and a Wood Pencil (Bronze) at the D&AD Awards 2026, one of the world's premier design and advertising awards held in London, UK.

The D&AD Awards, operated by the UK-based non-profit D&AD, are among the most influential awards celebrating excellence in design and advertising. Now in its 64th year, winners were selected through rigorous evaluation by prominent judges from around the world. The Graphite Pencil and Wood Pencil represent silver and bronze level awards, respectively, recognizing world-class work deemed worthy of inclusion in the D&AD Annual.

The winning projects were highly acclaimed for utilizing technology and creativity to solve social issues in healthcare and sports. Both projects have won numerous major international awards in 2026, including Spikes Asia, ADFEST, Clio Awards, NY ADC, and The One Show. This latest recognition at D&AD further confirms that the agency's creativity and execution capabilities are at a world-class level.

[Award Details] ■ Smart Eye Camera (Client: OUI Inc.) - Graphite Pencil (Silver) / Product Design Category: IP

CHEER SIGNS (Client: Tokyo Metropolitan Government) - Wood Pencil (Bronze) / Cultural Influence Category: Sport & Esports

About TBWA HAKUHODO Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, the agency creates high-quality solutions by fusing Hakuhodo’s 'Seikatsu-sha' insight with TBWA’s 'DISRUPTION®︎' methodology.