TBWA HAKUHODO Wins Graphite and Wood Pencils at D&AD Awards 2026
Key facts
- TBWA HAKUHODO Wins Graphite and Wood Pencils at D&AD Awards 2026
- TBWA HAKUHODO received a Graphite Pencil (Silver) and a Wood Pencil (Bronze) for two projects at the D&AD Awards 2026 held in the UK.
- Source: PR Times
- Date: May 22, 2026
Direct answer
TBWA HAKUHODO received a Graphite Pencil (Silver) and a Wood Pencil (Bronze) for two projects at the D&AD Awards 2026 held in the UK.
- Citation
- TBWA HAKUHODO Wins Graphite and Wood Pencils at D&AD Awards 2026 (May 22, 2026), PR Times
- Source
- PR Times
- Date
- May 22, 2026
TBWA HAKUHODO received a Graphite Pencil (Silver) and a Wood Pencil (Bronze) for two projects at the D&AD Awards 2026 held in the UK.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:20
- 🔍 Collected: May 22, 2026 at 11:01
- 🤖 AI Analyzed: May 22, 2026 at 12:46 (1h 45m after Collected)
The D&AD Awards, operated by the UK-based non-profit D&AD, are among the most influential awards celebrating excellence in design and advertising. Now in its 64th year, winners were selected through rigorous evaluation by prominent judges from around the world. The Graphite Pencil and Wood Pencil represent silver and bronze level awards, respectively, recognizing world-class work deemed worthy of inclusion in the D&AD Annual.
The winning projects were highly acclaimed for utilizing technology and creativity to solve social issues in healthcare and sports. Both projects have won numerous major international awards in 2026, including Spikes Asia, ADFEST, Clio Awards, NY ADC, and The One Show. This latest recognition at D&AD further confirms that the agency's creativity and execution capabilities are at a world-class level.
[Award Details]
■ Smart Eye Camera (Client: OUI Inc.)
- Graphite Pencil (Silver) / Product Design Category: IP
■ CHEER SIGNS (Client: Tokyo Metropolitan Government)
- Wood Pencil (Bronze) / Cultural Influence Category: Sport & Esports
■ About TBWA HAKUHODO
Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, the agency creates high-quality solutions by fusing Hakuhodo’s 'Seikatsu-sha' insight with TBWA’s 'DISRUPTION®︎' methodology.
FAQ
What awards did TBWA HAKUHODO win at the D&AD Awards 2026?
They won the Graphite Pencil (Silver) and the Wood Pencil (Bronze).
What are the names of the awarded projects and their advertisers?
The 'Smart Eye Camera' (advertiser: OUI Inc.) won the Graphite Pencil, and 'CHEER SIGNS' (advertiser: Tokyo Metropolitan Government) won the Wood Pencil.
What is the D&AD Awards?
It is the world's premier international award for design and advertising excellence, run by the non-profit organization D&AD based in London, UK.
What is the history and characteristic of TBWA HAKUHODO?
Established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide, TBWA HAKUHODO combines Hakuhodo's 'consumer-centric thinking' and TBWA's 'DISRUPTION®' methodology to deliver high-quality solutions.
Why were the awarded works recognized?
They were recognized for using technology and creativity to address social issues in healthcare and sports, and for setting new standards globally.