[Scheduled to Open May 29, 2026] Chocolate Croissant Specialty Store That 'Closes in 100 Days' Opens First Location in Niigata

[Overview]

A chocolate croissant specialty store garnering attention for its unique operating style of "guaranteed closure after 100 days," rather than being a standard limited-time offer,

"100 Days Only Chocolate Croissant by Tony Bake" will

open on May 29, 2026, in Kuko Nishi, Higashi Ward, Niigata City.

Originating in Sapporo, the brand has opened locations nationwide and is drawing attention as a popular store that sees daily sell-outs and long lines.

[Brand Characteristics]

The most prominent feature of this brand is that the operating period is strictly limited to 100 days.

Unlike standard pop-up stores,
it is based on the premise that "business will definitively cease after 100 days."

This clear deadline setting
strongly motivates store visits and achieves high customer attraction capabilities in various regions.

■ Product Concept

"A chocolate specialty store that doesn't sell chocolate"

The brand does not sell chocolate on its own;
instead, its products are designed to let customers "experience chocolate" through croissants.

■ Core Product

A product that combines a croissant spreading the aroma of butter
with the rich chocolate unique to a chocolate specialty store.

In addition to the "crispiness" of a standard croissant,
it is characterized by a moist texture and a satisfying finish.

It is highly regarded as a taste that makes customers want to purchase repeatedly
rather than ending with a single try.

■ Product Lineup

There are four types of croissants in total. Which flavor do you prefer?

Each type: 540 yen (tax included)

・Sweet

・Marble

・Matcha

・White

In addition to the above, limited-time flavors are also planned to be released.

There are many cases of customers purchasing multiple items,
and the "joy of choosing" serves as another motivation to visit.

Why Lines Form

Due to the brand's characteristics of:

・Operating period being limited to 100 days
・Sales volume being limited

Phenomena such as:

"Lines forming"
"Selling out in a short period of time"

have been observed in various locations.

Regarding the Sales Method

This store basically operates on an advance reservation basis.

Since the quantity prepared for same-day sales is extremely small,
there is a high possibility of selling out early in the day.

Since you may not be able to purchase even if you visit the store,
we highly recommend using advance reservations if you want to be certain to get the products.

Regarding the Timing of Visits

Due to the limited quantity of same-day sales stock,
they may sell out during the morning.

To ensure a smooth purchase,
we recommend making an advance reservation or visiting early in the day.

Regarding the Niigata Opening

This opening marks the brand's first landing in the Niigata area.

[Scheduled Opening Date] May 29, 2026
[Store Name] Tony Bake Niigata Airport Avenue Store ~Only 100 Days...~
[Location] 1-4-22 Kuko Nishi, Higashi Ward, Niigata City

A Store You Can Only Experience Now

This store is not a
"store you can go to anytime,"

but a "store you can only go to now."

Within the limited period of 100 days,
it will provide a new topic and experience to Niigata.

Summary

The "100 days only" chocolate croissant specialty store drawing attention nationwide
is finally appearing in Niigata.

The characteristic that the end of operations is predetermined
creates a strong motivation to visit and realizes high customer traffic in a short period.

By utilizing advance reservations,
you can more reliably experience this product.

Store Information

100 Days Only Chocolate Croissant by Tony Bake
Scheduled Opening Date: May 29, 2026
Store Name: Tony Bake Niigata Airport Avenue Store ~Only 100 Days...~
Address: 1-4-22 Kuko Nishi, Higashi Ward, Niigata City