synergeee Inc. Officially Releases 'synergeee', an AI Agent Specialized in Partner Sales

synergeee Inc. (Location: Setagaya-ku, Tokyo; Representative Directors & Co-CEOs: Ryota Kasai / Shingo Nabemoto) today, May 22, 2026, officially released 'synergeee', an AI agent platform specifically designed for partner sales (agency distribution).

▶︎Service Website: https://synergeee.com

'synergeee' is a platform that falls under the new category of 'PRI (Partner Relationship Intelligence)'. It automatically collects activity data for each partner from existing communication tools like Slack, email, and Chatwork, visualizing and scoring the relationships as data. With its unique architecture that requires absolutely no new system logins from partners, and an AI agent feature (rolling out sequentially) that proposes and executes the 'next move' based on relationship data, it transforms partner sales—historically reliant on individual skills and black-box processes—into a structured 'system' that generates consistent results regardless of who manages it.

■ Background: The Largest B2B Sales Channel in Japan, Yet the Most Delayed in Structuring

The majority of Japan's B2B market operates through 'partners' (indirect sales) such as agencies, resellers, SIers, and consulting firms. Although this market size exceeds direct sales, the reality is that its sales operations are still supported by Excel, personalized know-how, tacit knowledge, and the intuition of veterans.

Since establishing the 'Partner Sales Study Group' in 2024, the company has held over 30 events and seminars in just over two years, discussing the real challenges of partner business with more than 250 companies. Through this, a common challenge across almost all companies, regardless of industry or size, became apparent.

- 'Partners are not becoming active.'
- Out of 100 partnered companies, only 5 to 10 actually take action. The remaining 90+ are left as black boxes.
- Even when PRM (Partner Relationship Management) tools are implemented, about 80% of companies fail to accumulate data and never reach full utilization.
- The moment a veteran representative resigns, the relationships built up to that point are completely reset.

These seemingly disparate issues all stem from the same root: 'A foundational platform (System of Record) to treat partner relationships as data simply does not exist.'

■ Why Existing PRMs Cannot Solve This

Historically, PRM solutions expected in the partner sales domain have been designed on the premise of 'having the partner's sales reps log into the PRM to register deals, update progress, and communicate.'

However, in the Japanese partner business landscape, the structural power dynamic favors the partner. While manufacturers want them to 'sell' their products, partners are in a position to decide 'what to sell out of hundreds of products.' There is almost no incentive for the partner's representatives to go out of their way to log into a dedicated system and input information for the manufacturer's sake. As a result, the situation of 'implementing a PRM but failing to gather data' has become the norm across the industry.

The issue is not the concept of PRM itself, but that the approach of 'forcing partners to log in' does not fit the structure of Japan's partner business. ── This is the hypothesis we placed at the core of our product development.

■ The New Category 'PRI (Partner Relationship Intelligence)' Proposed by synergeee

'synergeee' is a product in a new category born from shifting the perspective from 'Management' to 'Intelligence.'

Differences between PRM and PRI

- Traditional PRM
Philosophy: Getting partners to 'use' it
Partner Login: Required
Input: Manual deal entry by the partner
Management Unit: Deals, pipelines, e-learning completion rates, etc.
Primary Purpose: Deal and progress management
Domain: From the setting of a business meeting onwards
AI Agent: -

- synergeee's PRI
Philosophy: Having partners 'do nothing'
Partner Login: Not required
Input: Automatic collection from the manufacturer's Slack, email, and Chatwork
Management Unit: Partner relationships, contacts, and activities
Primary Purpose: Visualization & scaling of relationships
Domain: "Before" the business meeting
AI Agent: Unique harness, specialized in partner sales

PRI covers the area 'before a business meeting begins,' which even CRM/SFA could not handle.