Don't Let Inflation Win! Vegeya Yokotamachi Branch Launches 5-Day 'Free Rice Refill Campaign'

Vegeya Yokotamachi, a stir-fried vegetable specialty restaurant operated by Sommetfarm Co., Ltd., will implement a 5-day 'Free Rice Refill Campaign' for dine-in customers from Monday, June 22, 2026, to Friday, June 26, 2026.

Amid prolonged inflation increasing the burden on daily food and dining expenses, Vegeya has launched this campaign with the intention of delivering the joy of eating until full to local customers.

Campaign Overview

Don't Let Inflation Win!

Free Rice Refill Campaign

Period

June 22 (Mon), 2026 – June 26 (Fri), 2026 ※Limited to 5 days

Participating Store

Vegeya Yokotamachi Branch

Details

During the campaign period, customers who order a set meal for dine-in will receive unlimited free rice refills.

Eligibility

Dine-in customers only ※Takeout and delivery orders are not eligible

Notes

※Refills are limited to dine-in customers only.

※Only available for customers ordering a set meal. ※To prevent food waste, please only request portions you can finish. ※Due to congestion, there may be a wait time before refills are served. ※Campaign details are subject to change without prior notice.

Background

In recent years, rising ingredient, energy, and logistics costs have intensified challenges for the restaurant industry. At the same time, daily food and dining expenses have become a major household concern for customers.

At Vegeya, we believe dining out is more than just a meal—it's a source of daily energy and enjoyment.

"I avoid eating out because prices are high." "I want to eat until full, but hesitate to order extra."

In such times, Vegeya aims to brighten local customers' dining experiences by offering the simple joy of unlimited rice with their meal.

Comment from CEO Otsuka

"We sense more people are cutting back on dining out due to ongoing inflation.

But meals are not just about filling your stomach. There's strength in the moment you mindlessly shovel hot rice alongside freshly stir-fried vegetables—strength that makes you want to keep going tomorrow.

Vegeya wants to be a restaurant that delivers this kind of 'eating energy.'

These five days are a campaign to let our local community enjoy Vegeya more easily and heartily.

Don't let inflation defeat you—eat your rice with gusto and regain your energy."

Store Information

Store Name: Vegeya Stir-Fried Vegetable Specialty Store, Yokotamachi Branch

Address: 4-7 Yokotamachi, Utsunomiya City, Tochigi Prefecture

Business Hours:

Lunch: 11:00–14:30 (Last Order 14:00)

Dinner: 17:30–21:30 (Last Order 21:00)

Regular Holiday: Second Wednesday of each month

Parking: 16 spaces available (bicycle parking also provided)

SNS:

Instagram: https://www.instagram.com/vegeya_official?igsh=dmRvemdlZno4b296&utm_source=qr

TikTok: https://www.tiktok.com/@ponkotutentyou?_r=1&_t=ZS-97EGuC15H5o

Company Overview

Company Name: Sommet Farm Co., Ltd.

Founded: August 2021

Capital: 3 million yen

Representative: Ryunosuke Otsuka

Business Activities: Restaurant operations, franchise headquarters management, reuse business