Sustre Japan Project Kicks Off with 5 J-League Clubs, Offering First "Sustre Coach Training" Program "Free of Charge"
Shikakeru Inc., a co-creation action company, has officially launched the "Sustre Japan Project" with five J-League clubs (Shonan Bellmare, Gamba Osaka, Renofa Yamaguchi FC, Avispa Fukuoka, Giravanz Kitakyushu). This project aims to establish "Sustainability Training Centers" (Sustre) nationwide to foster "Sustena Players" (creators of a sustainable society) within communities. As a core part of this initiative, the first "Sustre Coach Training" program, originally planned to be paid (equivalent to 300,000 JPY), will now be offered completely free of charge. This decision was made following the strong positive feedback from the press conference on April 22nd, with the goal of widely recruiting "co-creation partners" who are passionate about transcending industry boundaries (sports, business, administration, education) to jointly create new standards for social implementation, aiming to produce 10,000 Sustena Players by 2030.
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- 📰 Published: May 3, 2026 at 18:00
- 🔍 Collected: May 3, 2026 at 09:01
- 🤖 AI Analyzed: May 3, 2026 at 09:05 (3 min after Collected)
Leveraging the multifaceted power of sports to transform social issues into "actions that everyone gets excited about and instinctively wants to participate in," Shikakeru Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Yuta Kamii; hereinafter "shikakeru"), a co-creative action and creative company, has officially launched the "Sustre Japan Project" with five J-League clubs: Shonan Bellmare, Gamba Osaka, Renofa Yamaguchi FC, Avispa Fukuoka, and Giravanz Kitakyushu. This project aims to establish "Sustainability Training Centers" (Sustre) nationwide to foster "Sustena Players" (creators of a sustainable society) within communities.
This time, as one of the core elements of this project, we are recruiting the first cohort for the practical program "Sustre Coach Training," targeting corporate sustainability promotion managers and new business developers. Furthermore, to realize the vision of producing 10,000 Sustena Players by 2030 and in response to the strong feedback from the press conference on April 22nd, we have decided to fully waive the training participation fee (equivalent to 300,000 JPY). This decision aims to widely recruit passionate "co-creation partners" who will transcend industry boundaries—sports, business, administration, and education—to collectively create new standards for social implementation.
■Background to this decision
Initially, this training program was planned to be offered for a fee, but we have changed this policy following the press conference held on April 22nd. We witnessed the "enthusiasm" of children and adults excitedly addressing social issues together at the announcement. To rapidly spread this enthusiasm nationwide, we firmly believe that the highest priority is to build a community foundation where individuals genuinely committed to sustainability x sports x innovation can work together, transcending regions, positions, and self-interest, to create the best success stories. Therefore, by making this inherently valuable program a "special free offering," we decided to recruit "co-creation partners" who will provide their "passion, feedback, and actions" as compensation, rather than a participation fee.
■Features and Program of "Sustre Coach Training"
This training is a practical program consisting of 10 sessions, where participants learn the process of socially implementing innovations born from sustainability x sports.
【Three key points to lead to social implementation】
Methods for solving social issues using sports: Acquire methodologies on how to connect the engaging power of sports to business and solutions.
Latest trends in Sustainability x Innovation: Explore next-generation businesses from the latest European and domestic examples, such as the circular economy.
Learning the "reality" of implementation sites: Learn about on-site challenges and hints for business co-creation from Kitakyushu City's strategies and sports league initiatives.
【Lecturers at the forefront of various fields (partial list)】
Yuta Kamii (Shikakeru Inc.): Sports x Business Co-creation
Shiro Oguni (Shikakeru Inc.): Sports x "Engagement" Planning Techniques
Koichi Kaneda (NTT DATA Group): Overview of Sustainability Management
Akihiro Yasui (Author of "Practical Circular Economy"): Trends in Sustainable Business
Additionally, numerous speakers will participate, including representatives from Sustainable City Kitakyushu, J-League Sustainability Department, and Professor Yoshikazu Nagata of University of the Sacred Heart.
■First "Sustre Coach Training" Program Outline
Duration: May to September 2026 (10 sessions in total)
Main content: Online lectures, discussion sessions (online group work), stadium training camp (planned at Panasonic Stadium Suita)
Participation fee: Fully waived *Equivalent to 300,000 JPY
Target audience: Sustainability promotion managers, new business development, corporate planning, PR personnel, local government and educational institution personnel, sports clubs, and athletic organizations (including sports other than soccer).
Structure: The first 3 sessions will be open as "special public lectures." From the 4th session onwards, applicants will be selected and chosen, deepening the program into a more enthusiastic one.
■Application Form
https://docs.google.com/forms/d/e/1FAIpQLSe6lYYt-MaZmVB7yLn5J0qKsgLH8_gGBS5ygL8jOcC2u38zxg/viewform
■Application Guidelines
https://drive.google.com/file/d/1Fqp3RW_ywI0Z6qbDbG9YiNZHJ7pSNYIA/view?usp=drive_link
■Comment from Yuta Kamii, Representative Director of Shikakeru Inc.
The world is always changed by the passion of a single individual.
This time, by making the "Sustre Coach Training" program, which teaches the forefront of sustainability x sports x innovation, free of charge and maximizing the possibilities of encounters, we are seeking "passionate comrades" to co-create more diverse futures together.
This time, as one of the core elements of this project, we are recruiting the first cohort for the practical program "Sustre Coach Training," targeting corporate sustainability promotion managers and new business developers. Furthermore, to realize the vision of producing 10,000 Sustena Players by 2030 and in response to the strong feedback from the press conference on April 22nd, we have decided to fully waive the training participation fee (equivalent to 300,000 JPY). This decision aims to widely recruit passionate "co-creation partners" who will transcend industry boundaries—sports, business, administration, and education—to collectively create new standards for social implementation.
■Background to this decision
Initially, this training program was planned to be offered for a fee, but we have changed this policy following the press conference held on April 22nd. We witnessed the "enthusiasm" of children and adults excitedly addressing social issues together at the announcement. To rapidly spread this enthusiasm nationwide, we firmly believe that the highest priority is to build a community foundation where individuals genuinely committed to sustainability x sports x innovation can work together, transcending regions, positions, and self-interest, to create the best success stories. Therefore, by making this inherently valuable program a "special free offering," we decided to recruit "co-creation partners" who will provide their "passion, feedback, and actions" as compensation, rather than a participation fee.
■Features and Program of "Sustre Coach Training"
This training is a practical program consisting of 10 sessions, where participants learn the process of socially implementing innovations born from sustainability x sports.
【Three key points to lead to social implementation】
Methods for solving social issues using sports: Acquire methodologies on how to connect the engaging power of sports to business and solutions.
Latest trends in Sustainability x Innovation: Explore next-generation businesses from the latest European and domestic examples, such as the circular economy.
Learning the "reality" of implementation sites: Learn about on-site challenges and hints for business co-creation from Kitakyushu City's strategies and sports league initiatives.
【Lecturers at the forefront of various fields (partial list)】
Yuta Kamii (Shikakeru Inc.): Sports x Business Co-creation
Shiro Oguni (Shikakeru Inc.): Sports x "Engagement" Planning Techniques
Koichi Kaneda (NTT DATA Group): Overview of Sustainability Management
Akihiro Yasui (Author of "Practical Circular Economy"): Trends in Sustainable Business
Additionally, numerous speakers will participate, including representatives from Sustainable City Kitakyushu, J-League Sustainability Department, and Professor Yoshikazu Nagata of University of the Sacred Heart.
■First "Sustre Coach Training" Program Outline
Duration: May to September 2026 (10 sessions in total)
Main content: Online lectures, discussion sessions (online group work), stadium training camp (planned at Panasonic Stadium Suita)
Participation fee: Fully waived *Equivalent to 300,000 JPY
Target audience: Sustainability promotion managers, new business development, corporate planning, PR personnel, local government and educational institution personnel, sports clubs, and athletic organizations (including sports other than soccer).
Structure: The first 3 sessions will be open as "special public lectures." From the 4th session onwards, applicants will be selected and chosen, deepening the program into a more enthusiastic one.
■Application Form
https://docs.google.com/forms/d/e/1FAIpQLSe6lYYt-MaZmVB7yLn5J0qKsgLH8_gGBS5ygL8jOcC2u38zxg/viewform
■Application Guidelines
https://drive.google.com/file/d/1Fqp3RW_ywI0Z6qbDbG9YiNZHJ7pSNYIA/view?usp=drive_link
■Comment from Yuta Kamii, Representative Director of Shikakeru Inc.
The world is always changed by the passion of a single individual.
This time, by making the "Sustre Coach Training" program, which teaches the forefront of sustainability x sports x innovation, free of charge and maximizing the possibilities of encounters, we are seeking "passionate comrades" to co-create more diverse futures together.