BDR-less Sales Organization Triples Meeting Rate and Achieves 2.4 Million JPY MRR in 60 Days
NSJAPAN provided a new sales organization structure and training service 'Sales Knowledge Lab' to Third Phase. Within 60 days of the start of support, the effective sales meeting rate through BDR tripled, and the company achieved an MRR of 2.4 million JPY in the first month.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 18:10
- 🔍 Collected: May 25, 2026 at 09:31
- 🤖 AI Analyzed: May 25, 2026 at 10:20 (48 min after Collected)
NSJAPAN, a portfolio company of SC Capital Partners, provided support for building a new sales structure and offered the sales training service 'Sales Knowledge Lab' to Third Phase, a company specializing in Notion development and operational efficiency training.
At the start of the support, Third Phase had zero track record of appointments via BDR (Business Development Representative). However, by redesigning the sales process, using Notion for operations, and combining this with training, they achieved 15 appointments via BDR and 2 verbal agreements in the first month, reaching an MRR of 2.4 million JPY. Furthermore, the effective sales meeting rate improved significantly from 20% in the first week to 60% in the second month (a three-fold increase).
■ Background: 'Growth Wall' Due to Referral Dependency
Third Phase supports corporate productivity through Notion development and efficiency training. However, their lead acquisition relied heavily on referrals, and they lacked a BDR-focused track record. Additionally, their sales activities were highly individualized, leading to inconsistent results.
■ Support Content: Designing and Implementing an 'Aggressive Sales Foundation' from Scratch
NSJAPAN provided comprehensive support through two axes:
1. BDR Structure Construction: Redefining target companies, identifying pain points, and designing a structured outbound sales process.
2. Sales Foundation Development (Sales Knowledge Lab): Implementing CRM, and systematizing inquiry design, proposal structure, and closing decisions.
■ Comment from Third Phase (President Takumi Ichigo): Evolution into a systematized operational structure is the greatest value.
■ Comment from NSJAPAN (President Shuhei Naito): Proves that short-term results are possible through standardization and operational design.
At the start of the support, Third Phase had zero track record of appointments via BDR (Business Development Representative). However, by redesigning the sales process, using Notion for operations, and combining this with training, they achieved 15 appointments via BDR and 2 verbal agreements in the first month, reaching an MRR of 2.4 million JPY. Furthermore, the effective sales meeting rate improved significantly from 20% in the first week to 60% in the second month (a three-fold increase).
■ Background: 'Growth Wall' Due to Referral Dependency
Third Phase supports corporate productivity through Notion development and efficiency training. However, their lead acquisition relied heavily on referrals, and they lacked a BDR-focused track record. Additionally, their sales activities were highly individualized, leading to inconsistent results.
■ Support Content: Designing and Implementing an 'Aggressive Sales Foundation' from Scratch
NSJAPAN provided comprehensive support through two axes:
1. BDR Structure Construction: Redefining target companies, identifying pain points, and designing a structured outbound sales process.
2. Sales Foundation Development (Sales Knowledge Lab): Implementing CRM, and systematizing inquiry design, proposal structure, and closing decisions.
■ Comment from Third Phase (President Takumi Ichigo): Evolution into a systematized operational structure is the greatest value.
■ Comment from NSJAPAN (President Shuhei Naito): Proves that short-term results are possible through standardization and operational design.
FAQ
株式会社サードフェーズがNSJAPANから受けた支援内容は何ですか？
新規営業体制の構築支援と、営業研修サービス「Sales Knowledge Lab」の提供です。具体的にはターゲットの再定義、BDR体制の構築、CRM運用設計、およびヒアリングや提案構成の体系化などが行われました。
今回の支援によるサードフェーズの営業成果は？
BDR経由のアポイント獲得数が0件から初月15件へ増加し、口頭合意2件を獲得しました。また、初月MRR（月次経常収益）は240万円を達成し、有効商談率は1週目の20％から2ヶ月目に60％へ3倍改善しました。
サードフェーズが抱えていた営業上の課題は何でしたか？
紹介や交流会への依存、営業活動の属人化、営業ノウハウの組織的蓄積の不足、および安定的な商談創出ができていない点が課題でした。
NSJAPANが提供する「Sales Knowledge Lab」の目的は？
属人化を解消し、個人依存ではない再現性のある営業力を標準化することです。ヒアリング設計、課題整理、提案構成、クロージングの意思決定設計などを体系化します。
この事例のビジネス的示唆は何ですか？
属人化しやすい営業領域であっても、プロセスを構造化し「型化」することで、スタートアップや中小企業でも短期間で成果を創出できることを示しています。