Announcement: SBI Securities Surpasses 70 Trillion Yen in Assets Under Custody
SBI Securities announced that its assets under custody surpassed 70 trillion yen as of the end of April 2026. This milestone was reached just five months after hitting the 60 trillion yen mark in November 2025. The growth is attributed to the 'Zero Revolution' fee-free initiative, points-based alliance programs, and the expansion of services like the 'SBI Securities Plus' asset management app. The company remains committed to its customer-centric philosophy, aiming to further enhance digital channels and expand both retail and wholesale operations.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 01:00
- 🔍 Collected: May 21, 2026 at 16:31
- 🤖 AI Analyzed: May 21, 2026 at 16:46 (14 min after Collected)
SBI Securities Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masato Takamura) announced that its total assets under custody surpassed 70 trillion yen as of the end of April 2026. This significant milestone was reached just five months after the company achieved the 60 trillion yen mark in November 2025.
Since launching its internet trading services in 1999, SBI Securities has pioneered online brokerage in Japan. Guided by a 'customer-centric' philosophy, the company has consistently strived to provide the highest quality services at the lowest fees in the industry. Triggered by a major fee reduction in 2001, the company has gained strong support from individual investors, establishing its position as the No. 1 online brokerage in terms of assets under custody, number of accounts, and personal equity trading volume.
Building on initiatives such as the 2023 'Zero Revolution' (eliminating online domestic equity trading fees), the company has continuously focused on expanding its product and service offerings and improving trading environments to meet the asset management needs of its customers.
As part of its 'Open Alliance Strategy,' SBI Securities has built a 'multi-point economic zone,' allowing customers to choose from various shared points from non-group companies. Additionally, the company has deployed a 'multi-card strategy,' offering investment trust accumulation services through eight different credit cards, which has been well-received as it caters to diverse customer lifestyles and needs. Furthermore, the company is systematically advancing initiatives to improve the convenience of the entire investment process, aiming to provide a user-friendly environment for both novice and experienced investors alike.
In a recent development, aimed at supporting customers from the 'entry' phase of wealth building to the 'exit' phase, the company updated its 'regular sales service' for investment trusts on December 6, 2025. This update added fixed-rate and fixed-period methods to the existing fixed-amount method and enabled setting regular sales for assets held in NISA accounts, thereby strengthening its response to asset utilization needs across different life stages.
Moreover, the company launched the asset management application 'SBI Securities Plus' on February 21, 2026. Since its release, the company has implemented regular updates approximately every month based on usage statistics and customer feedback, continuously improving and adding features to ensure a comfortable investment environment for all users.
The company believes that the recent surpassing of 70 trillion yen in assets under custody is a result of customers valuing the implementation of the 'Zero Revolution' and the expansion of various services.
Guided by its 'customer-centric' philosophy, SBI Securities will continue to support the wealth building of individual investors by enhancing its internet trading services and improving the UI/UX of its trading tools. As an online comprehensive brokerage, the company will also promote further expansion of its retail business through the utilization of non-internet channels, such as Financial Instruments Intermediary (IFA) networks and customer service centers, while continuing to advance its open alliance strategy and strengthening its wholesale operations by leveraging functions both within and outside the group.
Since launching its internet trading services in 1999, SBI Securities has pioneered online brokerage in Japan. Guided by a 'customer-centric' philosophy, the company has consistently strived to provide the highest quality services at the lowest fees in the industry. Triggered by a major fee reduction in 2001, the company has gained strong support from individual investors, establishing its position as the No. 1 online brokerage in terms of assets under custody, number of accounts, and personal equity trading volume.
Building on initiatives such as the 2023 'Zero Revolution' (eliminating online domestic equity trading fees), the company has continuously focused on expanding its product and service offerings and improving trading environments to meet the asset management needs of its customers.
As part of its 'Open Alliance Strategy,' SBI Securities has built a 'multi-point economic zone,' allowing customers to choose from various shared points from non-group companies. Additionally, the company has deployed a 'multi-card strategy,' offering investment trust accumulation services through eight different credit cards, which has been well-received as it caters to diverse customer lifestyles and needs. Furthermore, the company is systematically advancing initiatives to improve the convenience of the entire investment process, aiming to provide a user-friendly environment for both novice and experienced investors alike.
In a recent development, aimed at supporting customers from the 'entry' phase of wealth building to the 'exit' phase, the company updated its 'regular sales service' for investment trusts on December 6, 2025. This update added fixed-rate and fixed-period methods to the existing fixed-amount method and enabled setting regular sales for assets held in NISA accounts, thereby strengthening its response to asset utilization needs across different life stages.
Moreover, the company launched the asset management application 'SBI Securities Plus' on February 21, 2026. Since its release, the company has implemented regular updates approximately every month based on usage statistics and customer feedback, continuously improving and adding features to ensure a comfortable investment environment for all users.
The company believes that the recent surpassing of 70 trillion yen in assets under custody is a result of customers valuing the implementation of the 'Zero Revolution' and the expansion of various services.
Guided by its 'customer-centric' philosophy, SBI Securities will continue to support the wealth building of individual investors by enhancing its internet trading services and improving the UI/UX of its trading tools. As an online comprehensive brokerage, the company will also promote further expansion of its retail business through the utilization of non-internet channels, such as Financial Instruments Intermediary (IFA) networks and customer service centers, while continuing to advance its open alliance strategy and strengthening its wholesale operations by leveraging functions both within and outside the group.
FAQ
Did SBI Securities' assets under custody exceed 70 trillion yen?
Yes, it surpassed 70 trillion yen as of the end of April 2026.
Why did the assets under custody increase rapidly?
It is attributed to the 'Zero Revolution' fee-free initiatives and the expansion of various services.
What are the main services of SBI Securities?
The company provides equity trading, investment trust accumulation, and the 'SBI Securities Plus' asset management app.