[Making Character IP Strategy, Once Only for Major Companies, Possible for Everyone with AI] Launch of SNS Management Service 'Charavoice'

S-FIX Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Atsunori Sakurai) has launched 'Charavoice', an SNS management service where characters represent the appeal of companies and services.

This service is aimed at companies whose view counts do not increase even after outsourcing management, or companies that want to start using SNS but do not know where to begin. It resolves the gap between the client's desire for 'more PR for our products' and the contractor's focus on 'posting tailored to media characteristics' through character design.

▼ [Actual AI Character Video Image] Our service introduction video

■ Background of Service Launch: SNS Has Become 'Critical Infrastructure'. But Management Outsourcing Hides a 'Mismatch Between Client and Contractor'

According to a survey by CyberBuzz, the domestic SNS marketing market has reached 1.2038 trillion yen, and the number of active SNS users in Japan is 84.52 million (penetration rate 79.0%).

Furthermore, 50.1% of people cite 'posts from accounts I follow' as the deciding factor for purchasing a product, the highest percentage (*1). SNS has become an indispensable marketing infrastructure for corporate growth.

However, as its importance grows, the aforementioned mismatch in the field of management outsourcing is becoming more serious.

Cases where the 'content to be conveyed' and the 'methods for growth' are misaligned, resulting in investments not yielding commensurate results, are increasing regardless of company size.

Moreover, it is not only companies that have outsourced management that face this wall.

Companies that want to start using SNS are also stopped by other walls: 'We have no employees who can appear on camera,' 'We don't know what to post to grow,' and 'The more we talk about our passion, the more explanatory it becomes, and people stop watching.'

In reality, many companies face challenges such as:

A PR representative from a beauty and supplement manufacturer: 'We want to convey our passion for ingredients and manufacturing methods, but the more we talk, the more it becomes an 'explanation' and gets skipped. We have the passion, but it doesn't lead to view counts.'

A recruitment manager: 'We want to create recruitment videos, but we have no employees who can appear on camera. Even if we feature someone, the operation stops the moment that person leaves the company.'

A financial/professional service provider: 'Our service mechanism is too specialized for general viewers to understand. The more seriously we explain it, the more it is treated as an 'advertisement' and people don't watch until the end.'

To address these challenges, our SNS management service 'Charavoice' translates the appeal of a company or service into a single 'character' personality and disseminates it.

■ Four Features of 'Charavoice'

Feature 1: Why Does a 'Character' Reach the Brain?

The essence of Charavoice lies in personifying a company's 'functions' or a product's 'ingredients'. Information that would otherwise be explanatory and skipped, such as 'ingredients that improve gut health' or 'the mechanism of factoring', is transformed into a character with emotions.

Because humans remember 'emotions' more than information, when communication shifts from 'explanation' to 'emotional experience', it becomes memorable and makes people want to see more.

In fact, a survey conducted by Quon Inc. (now Minto Inc.) targeting 2,700 people found that approximately 42% of respondents who encountered a corporate character said it was 'memorable', and approximately 46% said that 'a character conveying information increases interest and understanding' (*2). This effect is even stronger for 'hard' services with complex mechanisms, such as insurance and finance.

Feature 2: No Talent Required, Unstoppable Even When Staff Changes

The reasons why a company's SNS stops can be summarized into three main points:

No employees who can appear on camera,
The person in charge leaves and posting stops,
Running out of ideas.
All of these are caused by 'people-dependent management'.

Charavoice changes this structure by making the character the face of the company.

No matter who manages it, the tone and worldview remain consistent. Posting can continue every month without a human talent, and it doesn't stop even when the person in charge changes.

SNS that depends on people stops, but a design that depends on a character becomes stronger the more it is nurtured.

Feature 3: A Nurtured Character Becomes a 'Company Asset' Beyond SNS

The characters nurtured with Charavoice do not end with SNS.

As you continue to post, the company's worldview accumulates, and the character can be used as the 'face of the company' at all touchpoints, including the website, landing pages, recruitment, advertising, and sales materials.

Unlike advertising creative that flows and disappears, the 'asset' of the character thickens with each post. It accumulates as corporate value the more it is used—this is the strength of nurturing a character as IP (Intellectual Property).

Feature 4: The Character is Just the 'Entry Point'. Complete SNS Management Under One Roof

Our company is not just an AI character production company.

We create an 'entry point for emotional engagement' with a character, and based on the winning patterns that emerge, we seamlessly expand into overall SNS management.

SNS Account Management Outsourcing: We handle everything from planning, filming, editing, posting, and analysis for TikTok, Instagram, and YouTube, nurturing the account.

Multi-faceted Character IP Expansion: We horizontally expand the nurtured character to websites, landing pages, recruitment, and advertising, capitalizing it as the 'face of the company'.

'Charavoice' is not limited to character production; it is a solution that comprehensively supports a company's SNS challenges.

■ Service Flow

Charavoice is not 'make and done'; it provides a one-stop mechanism for designing a company's personality and continuing to post every month.

STEP 01 | Hearing: We uncover the corporate culture, product passion, and differences from competitors, drawing out charms that have not been verbalized.

STEP 02 | Character/Concept Design: We design a 'persona that invites emotional engagement' on SNS. We solidify the visuals, voice, tone, NG words, and advertising display rules.

STEP 03 | Planning to Posting to Reporting (Monthly Continuation): Based on 8 posts per month, we handle everything from planning to analysis and improvement in a one-stop manner.

■ Pricing Plans

We offer the 'Character SNS Management Plan (monthly, recurring)' which can be chosen according to the purpose and volume of operation, and the 'Character IP Production & Multi-faceted Expansion (one-off)' for utilizing the nurtured character in various places.

1. Character SNS Management Plan (Monthly, from 6 months)

This is a continuous operation plan that handles everything from character design to monthly planning, filming, editing, posting, and analysis reports in a one-stop manner. Flexible quotes are available according to the operation volume.

Plan Name

Content/Operation Volume

Recommended Companies

Light

For a small start — Character design + 4 posts per month. For companies that want to first shape their 'personality' on SNS.

Companies starting SNS for the first time or wanting to test effectiveness with a small number of accounts.

Standard

For full-scale operation — Character design + 8 posts per month, with one-stop provision of planning, filming, editing, and analysis reports.

Companies that want to seriously nurture an account centered on a character (basic plan).

Premium

For multi-faceted expansion — In addition to 8+ posts per month, includes multi-platform (TikTok / Instagram / YouTube) expansion and horizontal expansion of character IP to websites, advertising, and recruitment.