Rebooting Eye Fatigue in the Generative AI Era: Eye-Specialized Salon AND BLINQ Enhances Service with Medical Supervision and New R&D Facility

株式会社ROE (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryoya Tamura), operator of the eye-specialized salon 'AND BLINQ,' has announced the strengthening of its medical supervision system and the establishment of a dedicated treatment development facility to address the increasingly complex digital work environment of the generative AI era.

In an era where PC, smartphone, and generative AI tool usage is omnipresent, AND BLINQ views the 'experience of rebooting vision and thought' as essential infrastructure for a sustainable digital society, providing its specialized 'Eye Reboot' service.

On July 1, 2026, the first branch in Ebisu, Shibuya-ku, Tokyo, celebrated its second anniversary. Coinciding with this milestone, the company strengthened its supervision system with Dr. Rikiya Ihara, director of AILE Clinic, a graduate of the University of Tokyo Faculty of Medicine with extensive experience as an ophthalmologist. Furthermore, a dedicated treatment development facility was established in Nagano Prefecture. Under the leadership of technical supervisor Fushimizu, the team continuously refines treatments through practical monitor verification, aiming to improve safety, quality, and the experiential value of programs focused on 'functional recovery' under medical supervision.

## The Generative AI Era: From 'Eye Fatigue' to 'Social Issue'

Smartphones and PCs have become indispensable to modern life, work, and learning. Recently, the diffusion of generative AI has intensified intellectual tasks such as writing, data analysis, and planning performed on screens.

McKinsey & Company reports that the percentage of employees using AI at work has grown from 30% in 2023 to 76% in 2025.

Meanwhile, a November 2025 survey by Cross Marketing revealed that 65% of people reported feeling eye fatigue within the past month. Additionally, data released by Rohto Pharmaceutical in 2026 shows that approximately 30% of users watch digital devices for over 8 hours on weekdays, with a clear correlation between longer usage and higher prevalence of eye discomfort.

User data collected by AND BLINQ supports these trends, with customers averaging 8.7 hours of daily device usage, with a median of 9.5 hours. 69.7% of users reported over 8 hours of daily usage, 50.0% over 10 hours, and 25.8% over 12 hours.

AND BLINQ defines the functional maintenance required to 'reboot' exhausted vision and cognition as an essential infrastructure supporting sustainable digital life, rather than just 'resting' the eyes.

## 'Results' Over 'Relaxation': The Streamlined 'Eye Reboot' Experience

AND BLINQ is an eye-fatigue reboot salon designed for people working on the front lines of the digital society.