Road Inc. (Shinagawa-ku, Tokyo, Representative Director: Tomohiko Iketou), which operates [Dear Life -Ethical × Fitness-], celebrated its 5th anniversary on July 1, 2026.

To express our gratitude, we will be holding a 5th-anniversary event from July 1st for a limited time, where you can enjoy and experience beauty and health.

We have prepared a wide range of content, including in-store benefits, local collaborations, and SNS campaigns.

1 [Community Partnership] Collaboration with Kita-Shinagawa Hondori Shopping Street! Limited Sweets Sale

In December 2025, we launched our original protein, "Coloré."

To commemorate our 5th anniversary, we are collaborating again this year with "mista corta," popular for its bistro side dishes and sweets! Please enjoy sweets made with Coloré.

Details about Coloré here

▽mista corta

Limited sweets scheduled for release in July

Release information will be announced as it becomes available.

Instagram:

https://www.instagram.com/mista.corta/

2 [5th Anniversary, Gratitude, and Reward Campaign ♪] (July 1st onwards)

We have prepared a special event for residents and commuters/students of Shinagawa Ward as a token of our daily gratitude, offering benefits just for visiting.

If you present a paper flyer or mention "I saw this article," you will receive one product as a gift with a single visit!

Period: July 1, 2026 - August 31, 2026

○ Examples of Gift Products

- Imo Kenpi (sweet potato sticks)

- MURB (protein drink)

- Small sachet of our original protein "Coloré"

- 2 sachets of Be Green (powdered green smoothie)

- Small sachets of Be Shampoo & Treatment (1 use)

- 30 minutes free oxygen capsule (reservation required via HOTPEPPER Beauty or phone)

- Free InBody measurement

* Offer valid while supplies last. Contents are subject to change without notice.

* Images are for illustrative purposes only. Actual gifts may differ in design and content.

3 [Expansion of Training Events]

We have held training events every month in 2026, and to celebrate our 5th anniversary, we will be holding a training event in collaboration with a community facility in Kita-Shinagawa!

This is an opportunity for more people to experience our training!

Events are scheduled to be held in July-August.

* Attached photos show past training events.

4 [SNS Broadcast] Video of Our 5-Year Journey

We will introduce our 5-year journey since opening on Instagram Reels.

Please look forward to the broadcast. Instagram:

https://www.instagram.com/dearlife_staff

▼ Towards Our 6th Year

We are pleased to have reached our 5th anniversary.

This is entirely thanks to all of you who have supported us over the years. We express our sincere gratitude.

As a select shop handling ethical products, and through fitness, we are committed to "creating a place where people connect, new value is born and spreads through our shop, contributing to making everyone's life better."

In our 4th year, we actively pursued new initiatives such as developing our original protein and increasing our trainers.

In our 5th year, we will continue to deliver products and experiences that satisfy you, and continue to take on new challenges towards our 6th year.

We will strive to revitalize the entire town through community-based activities in cooperation with the Kita-Shinagawa Hondori Shopping Street and neighboring businesses.

Our staff will do their utmost to make your future life more enjoyable and full of hope.

◼️ HP

https://www.dearlife-jp.com/

◼️ EC Site

https://dearlife-ec.com/

◼️ Official Instagram

https://www.instagram.com/dearlife_ethical_fitness

Staff Instagram

https://www.instagram.com/dearlife_staff

◼️ Official X

https://twitter.com/dearlife_ef

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Dear Life -Ethical × Fitness- / mista corta