【25 Company-Owned Gyms in 5 Years】 Personal Gym 'STREAM' Achieves 92.5% Retention Rate and Expands to Kansai, Challenging High Gym Dropout Rates

RIPPLE Co., Ltd., based in Machida, Tokyo, and operator of the personal training gym 'STREAM' (Representative Director: Sora Yoshikawa), opened its 25th store—the first in the Kansai region—in Tenjimbashisuji 6-chome, Kita-ku, Osaka, on May 15, 2026.

A survey of 200 former gym members found that 91% of contract holders fail to achieve their goals, with half of those who quit doing so within six months. In contrast, STREAM boasts a monthly retention rate of 92.5%. This significant difference is attributed to a unique service design that prioritizes a monthly subscription model for daily habit formation over high-priced, short-term intensive programs, supported by a stable workforce with an industry-leading low turnover rate of 3%. Since its first store in 2021, the company has expanded to 25 company-owned locations in just five years and is targeting 1.5 billion yen in revenue for the current fiscal year.

The same survey revealed that 73% of those who quit did not have complaints about the gym itself, pointing instead to motivational hurdles and the burden of commuting. To address these industry-wide challenges, STREAM implements three key strategies:

1. Monthly Subscription & Local Best-Price Guarantee: Adopts a complete monthly fee system with a regional price-matching guarantee.
2. Strategic Location Placement: All locations are within a 5-minute walk from stations, integrated into the daily commute or shopping routes.
3. Staff Retention Strategy: With a turnover rate of only 3%, STREAM ensures consistent support through skilled, long-term trainers.

The new Tenjimbashisuji 6-chome location was chosen for its position as a hub for both Osaka Metro and Hankyu lines, making it easily accessible for daily routines. Yuto Nishiyama, a trainer in his second year, has been appointed as the store manager. To celebrate the opening, the gym is offering promotions including free monthly fees for up to two months, waived enrollment fees for same-day sign-ups, and up to 30,000 yen toward cancellation fees for transfers from other gyms.