Chiba Prefecture Isumi City's "Citizen Shared Taxi" Introduces AI On-Demand Transportation System "Noruuu-Sharing"
REA Co., Ltd. has introduced its AI on-demand transportation system, "Noruuu-Sharing," to Isumi City, Chiba Prefecture's "Citizen Shared Taxi." This initiative aims to streamline operations and enhance convenience for residents by automating dispatch planning and reducing operational burden.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 19:00
- 🔍 Collected: May 12, 2026 at 10:31
- 🤖 AI Analyzed: May 14, 2026 at 07:58 (45h 26m after Collected)
April 20, 2026 (Monday), REA Co., Ltd. (hereinafter "REA") provided its AI on-demand transportation system "Noruuu-Sharing" to the "Citizen Shared Taxi" operated by Isumi City, Chiba Prefecture and the Isumi City Chamber of Commerce and Industry.
■ Purpose and Background
Isumi City and the Isumi City Chamber of Commerce and Industry operate the "Citizen Shared Taxi" as a means of transportation supporting the daily lives of citizens. Until now, reservation reception and the creation of dispatch plans required a significant amount of work, and more efficient operational management was needed.
Through the introduction of the AI on-demand transportation system "Noruuu-Sharing," in cooperation with the operating company, Otaki Taxi Co., Ltd. (Headquarters: Isumi-gun, Chiba Prefecture, Representative Director and President: Yuta Horie (Kominato Railway Group)), we aim to reduce the operational burden on the operator and improve operational efficiency through automated dispatch planning, thereby providing more convenient mobility services.
■ Operation Overview
The "Citizen Shared Taxi (Isumi City)" is a convenient mobility support service that provides pick-up and drop-off between your home or outing location and your destination, with people sharing a ride if they are going in the same direction at the same time.
・Operation days: Monday - Friday *Excluding holidays and New Year holidays
・Operation area: Within Isumi City (Isumi / Ohara / Misaki districts)
・Fare: 300 yen/person per ride (Elementary/junior high school students: 100 yen, Children under elementary school age: Free)
*For details on how to use and service information, please refer to the Isumi City official website "Citizen Shared Taxi."
■ Future Development
Moving forward, based on the highly convenient pick-up and drop-off system enabled by the system's introduction, we aim to secure freedom of movement in areas where transportation deserts are progressing and establish a sustainable local transportation infrastructure where everyone can live with peace of mind.
■ About the AI On-Demand Transportation System "Noruuu-Sharing"
"Noruuu-Sharing" is an on-demand transportation system where AI automatically calculates the optimal route and dispatch in real-time based on user reservation information. By efficiently sharing rides among multiple people, it maximizes vehicle utilization and solves serious driver shortages. As a new infrastructure supporting the "last mile" of local transportation, it contributes to improving mobility convenience and revitalizing local communities.
◆ Learn more here → https://rea-fun.com/service/noruuu
■ Company Profile
・Company Name: REA Co., Ltd.
・Location: Sumitomo Fudosan Yaesudori Building 9F, 2-14-1 Hatchobori, Chuo-ku, Tokyo
・Representative: Keijiro Sakata, Representative Director
・Business Description: Development and provision of AI on-demand transportation system "Noruuu-Sharing"; Development and provision of AI dispatch app system "Noruuu-Ride"
・Company HP: https://rea-fun.com
・Major Shareholders: JR West Innovations Co., Ltd., Revamp Co., Ltd., Mitsuba Mobility Co., Ltd., Nippon Keiei Co., Ltd., Yamaguchi Daiichi Co., Ltd.
■ Contact Us
Please contact us here for inquiries regarding this service.
■ Purpose and Background
Isumi City and the Isumi City Chamber of Commerce and Industry operate the "Citizen Shared Taxi" as a means of transportation supporting the daily lives of citizens. Until now, reservation reception and the creation of dispatch plans required a significant amount of work, and more efficient operational management was needed.
Through the introduction of the AI on-demand transportation system "Noruuu-Sharing," in cooperation with the operating company, Otaki Taxi Co., Ltd. (Headquarters: Isumi-gun, Chiba Prefecture, Representative Director and President: Yuta Horie (Kominato Railway Group)), we aim to reduce the operational burden on the operator and improve operational efficiency through automated dispatch planning, thereby providing more convenient mobility services.
■ Operation Overview
The "Citizen Shared Taxi (Isumi City)" is a convenient mobility support service that provides pick-up and drop-off between your home or outing location and your destination, with people sharing a ride if they are going in the same direction at the same time.
・Operation days: Monday - Friday *Excluding holidays and New Year holidays
・Operation area: Within Isumi City (Isumi / Ohara / Misaki districts)
・Fare: 300 yen/person per ride (Elementary/junior high school students: 100 yen, Children under elementary school age: Free)
*For details on how to use and service information, please refer to the Isumi City official website "Citizen Shared Taxi."
■ Future Development
Moving forward, based on the highly convenient pick-up and drop-off system enabled by the system's introduction, we aim to secure freedom of movement in areas where transportation deserts are progressing and establish a sustainable local transportation infrastructure where everyone can live with peace of mind.
■ About the AI On-Demand Transportation System "Noruuu-Sharing"
"Noruuu-Sharing" is an on-demand transportation system where AI automatically calculates the optimal route and dispatch in real-time based on user reservation information. By efficiently sharing rides among multiple people, it maximizes vehicle utilization and solves serious driver shortages. As a new infrastructure supporting the "last mile" of local transportation, it contributes to improving mobility convenience and revitalizing local communities.
◆ Learn more here → https://rea-fun.com/service/noruuu
■ Company Profile
・Company Name: REA Co., Ltd.
・Location: Sumitomo Fudosan Yaesudori Building 9F, 2-14-1 Hatchobori, Chuo-ku, Tokyo
・Representative: Keijiro Sakata, Representative Director
・Business Description: Development and provision of AI on-demand transportation system "Noruuu-Sharing"; Development and provision of AI dispatch app system "Noruuu-Ride"
・Company HP: https://rea-fun.com
・Major Shareholders: JR West Innovations Co., Ltd., Revamp Co., Ltd., Mitsuba Mobility Co., Ltd., Nippon Keiei Co., Ltd., Yamaguchi Daiichi Co., Ltd.
■ Contact Us
Please contact us here for inquiries regarding this service.