Nap Redesigns Website and Launches Beta of AI-Powered 'Nap AI Concierge' for Natural Language Campsite Search

Nap, a campsite search and reservation website operated by R.project Inc. (Headquarters: Kaminoyama Town, Awa District, Chiba Prefecture; CEO: Minoru Tanno; hereinafter 'R.project'), will implement a complete website redesign starting Wednesday, June 17, 2026. This revamp focuses on refreshing the design and implementing responsive optimization centered on three key principles: organizing essential information, enabling more efficient information gathering, and simplifying navigation—tailored to meet the increasingly diverse needs of campers. Alongside this update, the beta version of the AI chatbot 'Nap AI Concierge,' which allows users to intuitively search for facilities using natural language, will be launched simultaneously.

Service Page URL: https://www.nap-camp.com

■ Background and Objectives

In recent years, as outdoor lifestyles have diversified, user preferences and requirements for campsites have become increasingly detailed and segmented. As Japan’s largest campsite search and reservation platform, widely used by many customers, Nap has undertaken a comprehensive website overhaul to create a smoother experience for users to discover their ideal campsite. The design has been optimized for comfortable viewing across all devices, including smartphones and tablets (responsive design), improving information visibility and usability. Additionally, an AI chatbot has been introduced to accommodate subtle nuances and personal preferences that traditional keyword-based searches could not fully capture.

■ Highlighted Feature: 'Nap AI Concierge' Beta – Find Campsites Intuitively Through Conversation

In conjunction with the website redesign, Nap is launching the beta version of the AI chatbot 'Nap AI Concierge' as a new search function.

Intuitive Natural Language Search (※1)

Users can input everyday spoken language or specific sentences—such as 'Recommend a quiet campsite within ● minutes by car from Tokyo where I can enjoy river play with my child'—and the AI will instantly suggest recommended facilities that match the criteria.

Capturing Subtle Nuances and Personal Preferences

This feature enables users to find the most suitable campsites tailored to their individual preferences—something difficult to achieve using only traditional keyword searches or checkbox selections.

(※1) Natural Language: Refers to the language humans use in daily speech and writing.

■ Evolving from the User’s Perspective: Three Key Improvements in the Website Redesign

On the design front, visibility and usability have been thoroughly enhanced to allow users to smoothly progress from information gathering to booking.

Organizing Essential Information (Revised Layout)

The vast amount of information displayed for each facility—such as features, plans, amenities, and rules—has been structurally organized. By adopting clear card-based layouts segmented by information type, the site has been redesigned so users can instantly grasp critical details (pricing, availability, check-in times, etc.) without visual clutter.

More Efficient Information Gathering (Optimized Visibility)

Through optimized information design, users can now access more relevant information with less scrolling compared to before. This reduces the time required to compare multiple facilities and supports a more efficient process for finding campsites that match personal preferences.

Simplified Navigation (Reduced Steps to Plan Selection)

The page transitions and button placements—from initial site access to confirming facility details and selecting individual plans—have been streamlined. By eliminating unnecessary guidance elements that could cause confusion, the redesign achieves a simple, stress-free navigation path that enables even first-time visitors to intuitively reach their desired plan selection.

Future Outlook

As a platform viewed by approximately 20 million campers annually (※2024 results), Nap will continue striving to improve convenience through digital technology. Through this redesign and the operation of 'Nap AI Concierge,' the company aims to achieve a 5% monthly usage rate for this feature and further enhance its accuracy based on user feedback. Nap is committed to contributing to a society where outdoor experiences are more accessible and enjoyable for everyone.

【About R.project Inc.】

R.project operates the campsite search and reservation platform 'Nap,' revitalizes underutilized properties and parks across Japan using the power of outdoor activities, and supports the renewal of public campsites—making outdoor experiences more accessible and widely available.

CEO: Minoru Tanno (Tanno Ron)

Headquarters: 1032 Oyatsu, Kaminoyama-machi, Awa-gun, Chiba Prefecture 299-1909

Tokyo Office: Osaki Building 3F, 3-27-13 Shibuya, Shibuya-ku, Tokyo 150-0002

Phone: 03-6231-0760 / FAX: 03-6231-0759

Founded: November 2006

Business Activities: Operation of lodging facilities utilizing underutilized real estate (retreat facilities), operation of campsite search and reservation website

Website: https://rprojectjapan.com/

【About the Campsite Search and Reservation Site 'Nap'】

'Nap,' Japan’s largest campsite search and reservation platform, features approximately 5,800 campsites and is accessed annually by around 20 million campers (※2024 results), making it one of the largest platforms in the industry. In addition to customer acquisition and reservation management systems, Nap also provides and proposes various tools and solutions specifically designed to support campsite operators in facility management.

Service Page URL: https://www.nap-camp.com