What are the main new features introduced in the Petcot Hanamusubi renovation?

Direct donation and material support functions for protection organizations, improved matching accuracy for protected dogs and cats, and a new foster volunteer recruitment function have been added.

What are the operational achievements of Petcot Hanamusubi?

Since the service started in 2016, over 300 protection organizations across the country have participated, resulting in more than 3,000 successful adoptions (matches).

What is the biggest challenge faced by protection organizations?

According to the 'Petcot Hanamusubi Protected Dog and Cat White Paper 2026,' the biggest challenge is 'medical expense burden.'

Does Petcot Hanamusubi allow individual transfers?

No, it has an approval system where only protection organizations can register, and individual transfers are not allowed.

Why was Petcot Hanamusubi completely renovated?

To build an ecosystem that goes beyond matching as a 'support hub' to address new social issues such as the sustainability of protection activities and medical expense burden, following the reduction in the number of euthanized animals.

PETOKOTO Renews Rescue Dog and Cat Matching Platform 'OMUSUBI'

Published Jun 10, 2026 9:30 PM ・ Updated Jun 14, 2026 5:05 PM ・ 3 min read ・ Source: PR TIMES

Pet wellness company PETOKOTO has fully renewed its rescue dog and cat matching platform 'OMUSUBI.' By introducing donation features and volunteer recruitment, the company is evolving the service into a 'support hub' for animal welfare.

PETOKOTO, a pet wellness company operating with the mission of 'creating a world where pets are loved as family,' has announced the full renewal of its rescue dog and cat matching site, 'PETOKOTO OMUSUBI.'

The renewal stems from new challenges beyond the success of reducing culling rates. According to Ministry of the Environment statistics, the number of dogs and cats culled in Japan decreased from 101,338 in fiscal 2014 to 6,830 in fiscal 2024. However, rescue organizations are now facing significant challenges such as medical cost burdens.

According to the 'PETOKOTO OMUSUBI Rescue Dog/Cat White Paper 2026,' 76% of rescue organizations stated that challenges have not decreased, with 'medical expense burden' being the most critical issue. Since its inception in 2016, OMUSUBI has grown into a leading matching service with over 300 participating organizations nationwide and has facilitated over 3,000 adoptions.

Key aspects of the renewal include: [1] Enhanced Donation/Support Flows: New functionality allowing direct donations and supplies to organizations. [2] Improved Matching Accuracy: Algorithm upgrades enabling precise matching based on lifestyle and preferences. [3] Volunteer Recruitment: New feature to support organizations facing shortages of foster volunteers. [4] UI and Search Functionality Improvements. [5] Full Integration of Pet Data across Services.

Moving forward, PETOKOTO aims to create a highly transparent and trustworthy ecosystem that prioritizes the welfare of rescue dogs and cats.

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Source: PR TIMES
Category: News

PETOKOTO Renews Rescue Dog and Cat Matching Platform 'OMUSUBI'

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