Smart Eye Camera Wins Graphite Pencil (Silver) at Global Design & Advertising Award 'D&AD Awards 2026'!
The 'Smart Eye Camera' project by OUI Inc., a startup from Keio University School of Medicine, has won a Graphite Pencil (Silver) at the prestigious 'D&AD Awards 2026'.
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- 📰 Published: May 22, 2026 at 23:26
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OUI Inc., a venture company originating from Keio University School of Medicine, is proud to announce that the joint project 'Smart Eye Camera' with TBWA HAKUHODO has won a Graphite Pencil (Silver) at the D&AD Awards 2026, a world-leading design and advertising award held in London, UK.
About the Award
This project is a collaboration between OUI Inc. and TBWA HAKUHODO to promote the social value and potential of the Smart Eye Camera to the world through the power of creativity.
The D&AD Awards is a prestigious international competition operated by the UK-based non-profit D&AD, recognized as one of the most influential awards celebrating excellence in design and advertising. In its 64th year, after rigorous judging by renowned designers and creators from around the world, pencils including the top Black Pencil, as well as Yellow, Graphite, Wood, and White, were awarded. The Graphite Pencil won by the Smart Eye Camera is equivalent to a silver award, presented to world-class works that judges recognize as meeting high standards and worthy of inclusion in the D&AD Annual.
This award adds to a long list of honors, following being a finalist in the Pharma category at Cannes Lions 2025, winning Gold in the SDGs and Innovation categories at Mad Stars 2025, finalist in the Pharma & Medical category at London International Awards 2025, Silver and Bronze at ACC TOKYO CREATIVITY AWARDS, Grand Prix and Bronze at Spikes Asia 2026, double Bronze awards at ADFEST 2026, Bronze at the 2026 Clio Awards, five awards including the 'Best of Discipline' (top prize) in Product Design at the 105th NY ADC Awards, and four awards including Bronze at THE ONE SHOW 2026.
About the Award
This project is a collaboration between OUI Inc. and TBWA HAKUHODO to promote the social value and potential of the Smart Eye Camera to the world through the power of creativity.
The D&AD Awards is a prestigious international competition operated by the UK-based non-profit D&AD, recognized as one of the most influential awards celebrating excellence in design and advertising. In its 64th year, after rigorous judging by renowned designers and creators from around the world, pencils including the top Black Pencil, as well as Yellow, Graphite, Wood, and White, were awarded. The Graphite Pencil won by the Smart Eye Camera is equivalent to a silver award, presented to world-class works that judges recognize as meeting high standards and worthy of inclusion in the D&AD Annual.
This award adds to a long list of honors, following being a finalist in the Pharma category at Cannes Lions 2025, winning Gold in the SDGs and Innovation categories at Mad Stars 2025, finalist in the Pharma & Medical category at London International Awards 2025, Silver and Bronze at ACC TOKYO CREATIVITY AWARDS, Grand Prix and Bronze at Spikes Asia 2026, double Bronze awards at ADFEST 2026, Bronze at the 2026 Clio Awards, five awards including the 'Best of Discipline' (top prize) in Product Design at the 105th NY ADC Awards, and four awards including Bronze at THE ONE SHOW 2026.
FAQ
OUI Inc.のSmart Eye Cameraが受賞した賞は何ですか？
英国で開催された国際的なデザイン・広告賞「D&AD Awards 2026」において、Product Design部門のGraphite Pencil（銀賞）を受賞しました。
Smart Eye Cameraとはどのような機器ですか？
iPhoneに取り付けて使用する、眼科診察を可能にする小型のアタッチメント型医療機器です。電気のない地域や被災地でも眼科診察を可能にします。
OUI Inc.はどのような企業ですか？
慶應義塾大学医学部の眼科医が2016年7月に設立した大学発ベンチャー企業で、医師のアイデアに基づく医薬品・医療機器の開発を行っています。
D&AD Awardsとはどのような賞ですか？
イギリスに拠点を置く非営利団体D&ADが運営する、デザインと広告の卓越性を讃える世界的に影響力のある国際的な賞です。
Smart Eye Cameraの近年の受賞歴は？
Cannes Lions 2025、Mad Stars 2025、NY ADC賞「Best of Discipline」、THE ONE SHOW 2026など、国内外の数多くの賞を受賞しています。