Launch of 'Looqr', an AI-Driven SNS Management Service for the Apparel Industry

On May 27, 2026, OrangeJacket, a video production company, launched 'Looqr', an AI-driven creative service designed for apparel brands. 'Looqr' is an integrated service that builds brand-exclusive AI models, performs accurate virtual try-ons, and provides monthly SNS management support. It addresses the apparel industry's dilemmas regarding personnel dependency, high photoshoot costs, and update frequency, enabling brands to maintain consistent communication without increasing headcount. Key features include the construction of brand-exclusive AI models, virtual try-ons that maintain the accuracy of patterns and logos, monthly SNS operational support, and a proprietary platform for managing brand assets. Unlike typical image generation services, 'Looqr' differentiates itself by providing end-to-end support including SNS operations. The service was developed to solve structural issues such as the reliance on specific individuals for creative work, the mismatch between photoshoot costs and the need for frequent updates, and the difficulty of maintaining a consistent brand image. OrangeJacket leverages its expertise in video production to support continuous brand communication.