[Best Before: 1 Minute!] Freshly Made Salt Butter Ice Dorayaki New Release This Summer Only, Limited to 50 Portions Per Day, from Salt Dorayaki Specialty Shop "Yunoshio"!!

To All Media Representatives,

Press Release

July, 2026

OMOI Inc.

Representative Director: Ryoji Kawamura

OMOI Inc. (Representative Director: Ryoji Kawamura) is a local venture company operating multiple businesses that deliver the charm of the Tottori region. We are pleased to announce the launch of the "Freshly Made Salt Butter Ice Dorayaki," made with our homemade salt, from "Yunoshio," a specialty salt dorayaki shop opened in the Kaike Onsen town of Yonago City, Tottori Prefecture, starting July 1, 2026, for a limited summer period.

Freshly Made Salt Butter Ice Dorayaki: Limited to 50 Portions Per Day

Official Website: https://www.yunoshio.com/

Official Online Store: https://yunoshio.myshopify.com/

"Freshly Made Salt Butter Ice Dorayaki" Born from Our Signature "Shio Kari Dori"

Our signature product, "Shio Kari Dori," is a dorayaki with a crispy, salt-butter-toasted surface. We have further explored the potential of "salt butter x dorayaki."

When we combined our freshly baked, "fluffy and hot dorayaki dough" with our homemade salt butter, we discovered a deliciousness that could only be achieved by its fluffiness, distinct from the crispy texture. After much trial and error, we arrived at the newly released "Freshly Made Salt Butter Ice Dorayaki."

The reason for the product's "1-minute" shelf life is that the "most delicious moment" of its handmade flavor lasts only 60 seconds after it is handed to you.

We sandwich our proud "homemade salt ice cream" with freshly baked, hot, fluffy dough from the copper plate. For the final touch, we generously drizzle rich "caramelized salt butter" over the top to complete it.

From the moment it's handed to you, the caramelized salt butter melts "juicily" into the dough from the heat, while the cool salt ice cream smoothly melts, unifying the entire dessert. The time limit for this exquisite melting sauce to soak into the dough and perfectly blend with the mellow saltiness of our Kaike homemade salt is precisely "60 seconds."

This is a new sensation Japanese sweet where you can enjoy hot dough with cool ice cream. It delivers a luxurious taste experience, condensed with the best of "Yunoshio," lasting only one minute.

<Product Details>

Product Name: "Freshly Made Salt Butter Ice Dorayaki"

Price: 380 yen (tax included)

Shelf Life: 60 seconds

We Offer "Freshly Made" Worth Waiting in Line For, Even from Early Morning.

Since our opening, we have been selling freshly made dorayaki, filled with red bean paste into hot, freshly baked dough.

These are also limited to 50 portions per day, and many fans eager for the taste of freshly made products line up at our store daily.

We want more people to enjoy dorayaki without hesitation, even during the hot summer months. This is our proposal for a slightly luxurious, cool sweet for the summer, imbued with such a sentiment.

Our signature dorayaki dough is actually baked only in the [morning]. The ultimate fluffy texture, achievable only at "early morning" when the dough is at its best condition, is created as it's baked one after another on the copper plate.

To maintain the highest quality of the dough, we can only offer "a limited 50 portions per day." This is a phantom dessert that cannot be ordered online or taken out, and it only exists for one minute after being handed to you.

Savoring it with a cup of freshly brewed coffee in the clear morning air of Kaike Onsen is a special, small luxury.

We deliver a slightly more special morning and an exquisite taste experience that lasts just one minute.

Awarded First Place Nationwide in the "Dorayaki" Category on "Zenkoku Otosriyose Net"! (As of June 28, 2026)

Our commitment to regional ingredients, including making our own salt, has been highly praised, earning us first place nationwide in the "Dorayaki" category on "Zenkoku Otosriyose Net." The crispy new texture of the dough, combined with the luxurious flavor created by our carefully simmered red bean paste (cooked over two days) and homemade salt, has garnered popularity. Driven by our desire for people across the country to enjoy this new type of dorayaki, which can only be eaten locally, we now offer mail-order delivery via frozen shipping. We have packaging and gift boxes perfect for personal use, as well as for gifts and year-end presents. It's recommended as a gift for loved ones or as a treat for yourself.

Spreading Nationwide from "Yonago," the City of Dorayaki, with Unique Square Salt Dorayaki

Yonago City in Tottori Prefecture, home to the square salt dorayaki specialty shop "Yunoshio," is the city with the world's highest dorayaki production. With the desire to promote this dorayaki city nationwide, we are challenging ourselves to create even more advanced dorayaki. Not only are we the first in Japan to make homemade salt at a dorayaki shop and create salt-flavored dorayaki that highlights the salt's flavor and minerals, but we also use a custom-made mold to produce square dorayaki inspired by salt crystals. We aim to become a destination where people from all over the country can come to compare and taste dorayaki in Yonago City, Tottori Prefecture.

Seven Features of Square Dorayaki Specialty Shop Yunoshio

1. Japan's first specialty shop for square dorayaki using homemade salt. 2. Uses Tottori Prefecture-grown Dainagon azuki beans and fresh eggs from Tottori Prefecture's 100% domestic chickens. 3. Offers "Shio Kari Dori," a salt butter dorayaki with a crispy new texture. 4. Uses precious local wood materials such as hackberry trees over 300 years old from Tottori Prefecture. 5. Offers dorayaki using matcha and hojicha from Daisen Town, Tottori Prefecture. 6. A specialty shop for square dorayaki, rare nationwide, in "Yonago," the town of dorayaki. 7. The production facility and store are co-located, just a 1-minute walk from the center of Kaike Onsen town.

Store Overview

Store Name: Dorayaki Specialty Shop Yunoshio

Location: 683-0001

Business Hours: Mondays 9:30 AM - 5:00 PM

Tuesdays, Wednesdays, Thursdays 10:00 AM - 5:00 PM

Fridays 10:00 AM - 5:30 PM

Saturdays and Sundays 9:30 AM - 5:30 PM

Regular Holidays: None

Parking: 7 spaces

In-store seating: 5 seats

Official Website: https://www.yunoshio.com/

Official Online Store: https://yunoshio.myshopify.com/

Instagram: https://www.instagram.com/yunoshio_0222/

X: https://x.com/yunoshio_222

Future Plans

Dorayaki Specialty Shop Yunoshio aims to become a 100-year-old brand near Kaike Onsen, with its signature "Shio Kari Dori" salt butter dorayaki using salt from Kaike Onsen town. Furthermore, starting with salt, we aim to create new industries in Kaike Onsen town by generating various businesses beyond dorayaki.

Company Overview

Company Name: OMOI Inc.

Address: 2164-657 Tomiyama, Fukube-cho, Tottori City, Tottori Prefecture 689-0105, Sun Cosmos #103

Representative: Ryoji Kawamura

Inquiries Regarding This Matter

Contact Person: Yamada

Email: yunoshio0222@gmail.com

*We will accommodate requests for interviews regarding manufacturing processes and store visits as much as possible.

*We can also discuss providing gifts for viewers and readers.

*We have a large selection of product photos available for publication and interviews. Please feel free to request them.