Korean beauty brand milktouch to launch limited mini cosmetics with heart charms at FamilyMart Japan

Olive International Japan Co., Ltd., based in Toshima-ku, Tokyo, announced that the popular Korean beauty brand milktouch will release a limited mini cosmetics series, including lip tints, lip glosses, and mascaras, at around 10,000 FamilyMart stores across Japan starting May 29, 2026. This marks the first time milktouch’s mini cosmetics series with heart charms will be available at FamilyMart. The series goes beyond portable mini-size cosmetics, offering a limited collection with heart charms that can be used as part of personal fashion styling. The lineup includes milktouch’s first mini-size tint, the Glow Fit Stain Pocket Lip Tint. The Glow Fit Aurora Pocket Lip Gloss can be layered over the tint to create lips that shimmer like an aurora. The Skinny Fit Long Film Pocket Mascara uses milktouch’s technology to adhere closely to each lash, creating naturally beautiful, long-looking lashes. All products come with a heart charm and can be attached to bags or pouches, allowing users to enjoy personalized styling. The collection combines cute design with practical everyday use. The Milktouch Glow Fit Stain Pocket Lip Tint comes in four shades: 01 Honey, 02 Peach, 03 Baby, and 04 Love. It is priced at 900 yen, or 990 yen including tax. The tint offers clear, translucent color and moisturizing shine that adheres to the lips and keeps a beautiful finish for hours. It also features a mild plumping formula that provides a refreshing sensation and a fuller-looking finish. The Milktouch Glow Fit Aurora Pocket Lip Gloss comes in two shades: 01 Peach Dew and 02 Grape Dew. It is priced at 980 yen, or 1,078 yen including tax. Fine aurora pearls create multidimensional sparkle that changes depending on the angle. Layering it over the Glow Fit Stain Pocket Lip Tint, launching at the same time, allows users to create a dreamy shine suited to different scenes and moods. The Milktouch Skinny Fit Long Film Pocket Mascara comes in two shades: 01 Black and 02 Brown. It is priced at 1,000 yen, or 1,100 yen including tax. The mascara resists clumping and adheres closely to each lash for a natural, long-lash look. Its smudge-resistant film formula keeps curls in place for hours while offering a lightweight feel. It is also easy to remove with lukewarm water. The products will be released sequentially across Japan from May 29, 2026. Prices, release dates, and specifications may vary by region, and some stores or regions may not carry the products. milktouch was launched in Korea in April 2019. The brand name expresses the idea of delivering milk-like purity to precious skin. In addition to skincare, its makeup products include skin-friendly ingredients and aim not only to enhance beauty through makeup but also to care for the skin and bring out its natural beauty. Under the concept “For Your Shining Day,” milktouch seeks to polish the skin through skincare and make it shine further through makeup, bringing new light not only to appearance but also to the heart and life.