NOVIC, which has produced over 25,000 weddings in 18 cities across 11 locations nationwide, launches a new site to discover "weddings of the future."

NOVIC Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Masahiko Kaneda), which operates a wedding production business, fully renewed its corporate website on May 11, 2026 (https://www.novic-w.jp/).

NOVIC has produced a cumulative total of over 25,000 weddings in 18 cities across 11 locations nationwide.

Based on this track record, this renewal involved revising the overall information architecture, user flow, and content of the site to enable couples considering marriage to take their first step smoothly, even if they are experiencing doubts such as "I don't know where to start," "I don't know what kind of wedding suits me," or "I don't want to spend too much time on preparations."

The site has been revamped to allow couples to consider their wedding from the perspective of "what kind of day, with whom, and how they want to spend it," rather than being venue-centric, in response to diversifying needs such as 1.5-party weddings, fixed-fee weddings, buffet weddings, family weddings, after-parties, and photo sessions plus dining.

Background of the Renewal: Not an "Era of Not Being Able to Choose," but an "Era of Being Difficult to Choose"

In the past, weddings typically followed a standardized style such as "ceremony + reception," "40+ guests," and "gift-based payment." However, in recent years, the desired forms of weddings have diversified significantly due to differences in values, relationships, cost perceptions, and the time available for preparation.

"I want to enjoy a casual time centered around friends."

"I want to spend time with just family, in a relaxed atmosphere."

"I want to focus on a time where feelings are genuinely conveyed, rather than formality."

"I want a satisfying day without unnecessary cost or effort."

While such voices are increasing, wedding information is still often organized by venue or format, leading to a situation where couples have "more choices but find it harder to compare and decide."

NOVIC has been addressing this structural issue since its founding.

Our goal has been to increase options that allow for the rational design of "a day that suits the couple," rather than "a wedding that fits a mold."

By having wedding planners who have created wedding scenes collaborate with a team that optimizes systems through IT, we aim to reduce inefficiencies in preparation and improve clarity of information, thereby realizing a day with high experiential value. This concept has been visualized more clearly than ever before in this site renewal.

What NOVIC Offers is Not Just a "Wedding," but a Valuable Day that Supports the Future

What NOVIC values is not conforming to grandeur or customs, but ensuring that the day becomes a meaningful time for the rest of their lives.

Creating a time with loved ones that is effortless yet deeply moving.

As a result, being able to say after the wedding, "I'm glad we did it," "We were able to do it in our own way," or "It was the most enjoyable time ever."

NOVIC defines the essence of this satisfaction as "a valuable day that supports the future."

To achieve this, we emphasize the following four points:

Ability to proceed without excessive time commitment

Ability to identify necessary elements and optimize costs

Quality of experience that matches the price

Freedom with organized choices that prevent excessive indecision

Instead of expanding options by saying "we can do anything," we make necessary choices easy to see and support decision-making with a high degree of satisfaction.

This is NOVIC's wedding production.

Points Strengthened in This Renewal

In this site renewal, we have enhanced the following content to make it easier for everyone, from those just starting to consider a wedding to those already in detailed planning, to find a style that suits them:

1. User Flow Design Based on Style Selection

The site has been revamped to allow for comparative consideration of various wedding styles such as casual weddings, 1.5-party weddings, fixed-fee weddings, family weddings, after-parties, and photo sessions + wedding dinners.

It makes it easier to think about "what approach suits us?" before considering "which venue?"

2. Visualization of Cost and Preparation Flow

The information architecture has been further strengthened to provide a clearer overview of costs and schedules, which are common sources of anxiety in wedding preparations.

This helps reduce anxiety about costs escalating later and the difficulty in estimating the preparation workload.

3. Enriched Decision-Making Materials Through Case Studies

Customer case studies are published by region nationwide, making it easier to consider options by referencing cases similar to one's own in terms of number of guests, atmosphere, style, and budget.

By enabling concrete comparisons rather than vague images, we support couples in broadening their imagination and making comfortable, highly satisfactory decisions.

4. Information Provision Friendly to Initial Consideration Stage

Content such as helpful columns and webinars has been expanded to deepen understanding for those whose wedding plans are not yet solidified.

Emphasis is placed on "being able to start even if you don't have a clear idea of what you want."

NOVIC Aims Not to Replace Venue Selection, but to Update the Very Way Weddings are Chosen

NOVIC aims to be an entity that rethinks the very way weddings are chosen, rather than merely being an alternative to wedding venues.

- Think about the experience, not just the venue.

- Design from "who you want to spend time with and what kind of time it will be," rather than starting with the format.

- Discern the necessary choices, rather than getting lost in too many options.

This site renewal is an overhaul to deliver NOVIC's philosophy more clearly and practically.

Going forward, NOVIC will continue to support couples in achieving weddings that meet their individual standards and provide a sense of satisfaction, by optimizing the balance of time, cost, and satisfaction.