[Corporate Sponsorship & Booth Applications] Yaizu's New Summer Festival "BON BON BON - Bon Matsuri" Begins Accepting Sponsorship Partners

nonii Inc. (Headquarters: Shizuoka Prefecture, Yaizu City) has begun accepting applications for corporate sponsorship partners for "BON BON BON - Bon Matsuri," a new summer festival to be held for the first time on August 22 (Sat.) and 23 (Sun.), 2026, at Kiyomi-da Park in Yaizu. We offer three-tiered sponsorship packages that allow for comprehensive brand exposure from before the event, during the event, and after the event, including booth rentals at the venue, venue boards, official website, social media, press releases, flyers, and MC announcements.

Nostalgic yet new. A night where classic Bon Odori songs are remixed and revived. After enjoying the traditional festival stalls, a magical lantern night will color the finale. It's a new summer festival that has it all: Bon Odori, DJs, and festival stalls.

For its inaugural year in 2026, we anticipate approximately 10,000 visitors over two days at Yaizu's Kiyomi-da Park. Both days run from 4:00 PM to 9:00 PM, and visitors will stay for extended periods, drawn by the food, stalls, music, and nighttime attractions. We are seeking sponsorship partners to help create and illuminate this festival together.

Why Sponsor BON BON BON?

1 Approximately 10,000 Visitors & Extended Real-Life Engagement

From 4:00 PM to 9:00 PM on both days, visitors stay for extended periods with specific intentions. This is a venue for high-energy interactions where you can converse at booths, handle products, and experience them, rather than just passing by advertisements.

2 Reach a Difficult-to-Target Demographic: Three Generations at Once

The festival primarily attracts families with children, parents, and grandparents visiting together, transcending generational divides. It offers a unique opportunity to approach multiple generations simultaneously through a shared experience, which is often fragmented by conventional advertising.

3 A Festival Produced by an Experienced Operations Team

The organizer, nonii Inc., has produced numerous popular events that have ranked highly in prefectural event rankings, such as "Oimo Fes SHIZUOKA" and "Ice Fes & Asian Night Market SHIZUOKA." We will pour our accumulated expertise in audience engagement and operations into this new summer festival.

4 A Brand Story Created Together for the "First Edition"

BON BON BON aims to grow from Yaizu to Tokai, and eventually nationwide. Becoming a partner from its inaugural year will create a compelling narrative for your brand. It can also be utilized in the context of regional co-creation and SDGs.

5 Continuous Ripple Effect Through Media & Social Media

Beyond the event day itself, online ripple effects are expected through press releases distributed via PR TIMES, announcements on the official Instagram and website, and social media posts by attendees.

Sponsorship Packages | 3 Plans

We offer three tiers of sponsorship plans to suit your budget and objectives.

Item

Details

Platinum

Gold

Silver

1 Sponsorship Booth Setup

Dedicated tent booth set up at the main venue. Suitable for product sampling, sales, and experiences.

◎ Max. W7.2m

○ Max. W3.6m

–

2 Company Name/Logo Display on Venue Board

Logo displayed on entrance gates, venue information signs, etc. (multiple locations)

Max

Large

Medium

3 Flyer Distribution to Visitors

Flyers handed out to all visitors at the entrance.

○

○

–

4 Banner Display on Official Website

Logo and company name displayed on the official website (bon-bon-bon.jp).

Max

Large

Medium

5 Official Instagram Announcement

Posted on the official Instagram (@bon.matsuri).

1 PR post + Max logo in sponsorship list

1st carousel slide, Large logo

2nd carousel slide, Medium logo

6 Logo Display on Press Release Article

Multiple releases via PR TIMES one month to immediately before the event.

Max

Large

Medium

7 Logo Display on Posted Flyers

Flyers posted in and around Yaizu City before the event.

Max

Large

Medium

8 Venue MC Introduction

On the day of the event, the venue MC will announce your company/product.

Company Name + Service Introduction

Company Name Only

–

9 Free Admission Tickets for Employees

Opportunity for employees and their families to experience the event / employee benefits.

Up to 80 tickets

Up to 40 tickets

Up to 10 tickets

Sponsorship Fee (Excluding Tax)

¥350,000

¥200,000

¥50,000

*All amounts are exclusive of tax. *Each plan has limited slots and is on a first-come, first-served basis. Booth locations will be prioritized and confirmed for Platinum slots. *Custom plans can also be proposed to meet specific requests such as "reaching this demographic in this way." Details will be provided in the sponsorship materials.

Sponsorship Menu Details

1 Sponsorship Booth Setup (Platinum & Gold)

A dedicated tent booth will be set up within the venue. You can freely conduct product sampling, sales, surveys, and experiential events. Standard equipment such as desks, chairs, and power supply are included. This is the most immersive option for creating "face-to-face interactions."

2 Company Name/Logo Display on Venue Board (All Plans)

Your logo will be displayed on the entrance gate and venue information signs. It will be seen multiple times during the visit and can lead to secondary diffusion by appearing in visitors' photos and videos.

Our Hosted Event: Oimo Fes SHIZUOKA

3 Flyer Distribution to Visitors (Platinum & Gold)

Flyers will be handed out to all visitors at the entrance. This offers 100% visitor reach and a tangible effect that online advertising cannot match, ensuring the flyer reaches the recipient's hand.

4 Banner Display on Official Website (All Plans)

Your logo and company name will be displayed on the official website. Your logo will be visible at the moment visitors are considering attending, and links can direct traffic to your company's website. This is an asset-building medium that accumulates search traffic and repeat visits.

5 Official Instagram Announcement (All Plans)

Announcements will be made on the official Instagram (@bon.matsuri). Platinum includes a PR post (reach guaranteed). This provides stock-type PR that can be searched and re-viewed even after the event.

6 Logo Display on Press Release Article (All Plans)

Your company logo will be included in press release articles distributed multiple times via PR TIMES before the event. As this is exposure in a "news context" rather than "advertising," it provides a credible interaction and can lead to media coverage.

7 Logo Display on Posted Flyers (All Plans)

Your company logo will be featured on flyers posted in and around Yaizu City before the event. This has a higher distribution rate than newspaper inserts and reaches audiences not accessible via the web.

Flyer for Our Hosted Event: Ice Fes & Asian Night Market 2026 (Held July 2026)

8 Venue MC Introduction (Platinum & Gold)

On the event day, the venue MC will directly announce your company's products and services. This appeals through "audio x atmosphere" in conjunction with background music and stage performances, and can create a pathway to your booth.

Our Hosted Events: Wonderful Christmas and Lantern Night - MC Kana Torigoe, Freelance Announcer

9 Free Admission Tickets for Employees (All Plans)

Free admission tickets will be provided to employees of sponsoring companies. This can be utilized as an opportunity for employees and their families to experience the event, as well as for employee benefits.

Oimo Fes SHIZUOKA, Ice Fes & Asian Night Market

Content Details (6 Zones)

BONDANCE | Dance, the Night

Remixed classic Bon Odori songs from a DJ booth integrated with the yagura (tower). A night where everyone, regardless of generation, can dance.

YAGURA | Ascend, the Yagura

The symbol of the venue. In addition to DJs, comedians and music artists will perform on a 360-degree surrounding stage.

ENNICHI | Play, Festival Stalls

Kendama, shooting gallery, yo-yo fishing, cotton candy, shaved ice, etc. Artisans from all over Japan will gather in Yaizu.

YOKOCHO | Look Back, Eras

An experiential zone tracing the words and culture of eras from Showa to Reiwa.

FOOD & DRINK | Eat, Drink

Popular stalls that draw long lines will gather from across the country, offering a selection of specialty items.

LANTERN NIGHT | Light Up, the Night

Innumerable Japanese Bon lanterns and chochin will illuminate the night sky, concluding with the finale performance "OKURIBI" on the final day.

Concept: "Relight the Summer Festival."

Welcome fires, farewell fires, lanterns—Obon was originally a festival of light. We will relight that light in the modern night. Not by tracing tradition, nor by breaking it, but by relighting it. The passion within the old, at today's temperature, once more.

For its first edition in 2026, the festival will be held at Kiyomi-da Park in Yaizu with an expected attendance of approximately 10,000 people. We aim to grow it year by year, relighting it with the town, to a scale of 20,000-30,000 people, and to become a beloved festival from Yaizu to Tokai, and eventually nationwide.

Venue: Kiyomi-da Park, Yaizu City, Shizuoka Prefecture

Kiyomi-da Park Address: 1626 Mikana, Yaizu City, Shizuoka Prefecture (Adjacent to Yaizu City Culture Center)

- Approximately 19 minutes walk from JR Yaizu Station (approx. 1.6km)

- 1 minute walk from the "Bunkacenter-mae" bus stop

- Approximately 10 minutes by car from Tomei Expressway "Yaizu IC"

- Parking available (approx. 400 spaces, free)

*Shuttle bus service from Yaizu Station is planned during the event period.

◆ Event Overview

Event Name: BON BON BON 2026 ─ Bon Matsuri, Bon Pa ─ Concept: Relight the Summer Festival.

Date: August 22 (Sat.) & 23 (Sun.), 2026, both days 4:00 PM – 9:00 PM Venue: Kiyomi-da Park (1626 Mikana, Yaizu City, Shizuoka Prefecture / Adjacent to Yaizu City Culture Center) Attendance: Estimated 10,000 people over 2 days Admission Fee: Details to be announced (※ Free for elementary school students and younger) Organizer: nonii Inc.

Other Hosted Events: Oimo Fes SHIZUOKA / Ice Fes & Asian Night Market SHIZUOKA / National Local Hot Pot Festival SHIZUOKA / Wonderful Christmas and Lantern Night

Sponsorship Application Process

STEP 1 | Request Sponsorship Materials

Please request materials from the "Request Sponsorship Materials" button at the bottom of the event management portal.

STEP 2 | Contact from Operations Representative

Materials will be sent, and the operations representative will contact you in return.

STEP 3 | Explanation & Hearing

We will explain the details of the sponsorship plans and listen to your requests and budget.

STEP 4 | Apply Here

✦ If you are satisfied with the content, please submit your formal application.

Sponsorship slots are limited. Companies considering this opportunity are encouraged to inquire as soon as possible.

Event Portal ▶ Available for application at https://event-portal.nonii.co.jp/ ※ Sponsorship application page is located at the bottom of the page. ※ Please ensure you do not confuse this with the exhibitor page.

Inquiries

Consultations regarding Sponsorship & Sponsorship nonii Inc. Event Department ✉ event@nonii.co.jp ☎ 054-395-7408

We accept inquiries for detailed sponsorship plan information (¥50,000, ¥200,000, ¥350,000 / all excluding tax) and custom plan consultations. Please feel free to contact us first.

Official Instagram

https://www.instagram.com/bon.matsuri

Official Website

https://bon-bon-bon.jp

Everyone, gather 'round! We want to light up this new summer festival, starting from Yaizu in summer 2026, together with corporations.

We sincerely look forward to your consideration.

Organizer: nonii Inc.

Company HP: https://www.nonii.co.jp Official Website: https://bon-bon-bon.jp Instagram: https://www.instagram.com/bon.matsuri