Riccar, the Beloved Sewing Machine Brand of the Showa Era, Returns in the Reiwa Era: Now Available as a Kitakyushu Furusato Nozei Reward

NO EXCUSE Co., Ltd. (Headquarters: Kitakyushu City, Fukuoka Prefecture; CEO: Kazuhiro Kuwahara) is pleased to announce that its 'RICCAR Needle Punch Machine,' developed under the 'RICCAR' sewing machine brand, has been selected as a return gift for Kitakyushu City's Furusato Nozei tax donation program.

The 'RICCAR' brand was widely loved in households during the Showa era. Although it disappeared from the market due to changing times, NO EXCUSE Co., Ltd. has inherited the brand and relaunched it in the Reiwa era. Through this selection, the company intends to promote it nationwide as a manufacturing brand originating from Kitakyushu.

Unlike traditional sewing machines, the RICCAR Needle Punch Machine is a home craft machine that does not require thread or bobbins. Instead, it uses specialized needle punch needles to interlock fibers, such as wool, yarn, and fabric, to create crafts. Because it allows users to enjoy making projects without specialized sewing knowledge, it has gained support from a wide range of people, including wool felt enthusiasts, handmade artists, craft beginners, and families enjoying crafting together.

In 2025, the machine was certified as part of Kitakyushu City's 'New Product Creation Project.' This selection recognizes the efforts of the brand as a new manufacturing initiative originating from the region.

Through the RICCAR Needle Punch Machine, the company promotes the concept of 'Craftfulness'—a globally rising trend which suggests that focusing on handicrafts and manufacturing time helps organize the mind, reduce stress, and improve feelings of happiness.

Kazuhiro Kuwahara, CEO of NO EXCUSE Co., Ltd., commented: 'We are very pleased that the RICCAR brand, loved in the Showa era, can once again be promoted nationwide from Kitakyushu City. Through this Furusato Nozei selection, we hope everyone across the country will experience the joy of handmade creativity.'

Product Name: RICCAR Needle Punch Machine Contents: Main unit set Usage: Wool felt, fabric accessories, craft project production, etc. Donation Acceptance: Various Kitakyushu City Furusato Nozei portals.