[First Opening at Machida Station] A "True Senbero Izakaya" is Born: 3 Drinks Including Draft Beer + 1 Appetizer for 1,000 Yen (Tax Included)

NOAH Co., Ltd. celebrated the grand opening of 'Taishu Izakaya Senbero Machida Ekimae' on March 14th in Machida City, Tokyo, offering a 'senbero set' that includes three drinks and one appetizer for 1,000 yen (tax included).

Our shop is a new business format that modernizes the 'senbero' culture (the ability to get tipsy for 1,000 yen). We have realized a satisfying experience where anyone can casually dine out, with a price structure that is 'complete with a single 1,000-yen bill and cheaper than lunch.'

---

### ■ A Satisfying Experience for a Flat 1,000 Yen (Tax Included)

The biggest draw is the 'Senbero Set,' where you can enjoy 3 drinks (including draft beer) and 1 appetizer for 1,000 yen (tax included).

It is not just about low prices; we have created a satisfying experience where you can genuinely enjoy three full drinks along with an appetizer.

By designing the set to be complete without the need for additional orders, we have realized a 'truly authentic senbero.'

[List of Senbero Set combinations]

### ■ A Powerful Added Value: 'Akaboshi' Medium Bottle for 398 Yen

Furthermore, exclusively for those who order the Senbero Set, we offer a medium bottle of Sapporo Lager Beer (commonly known as 'Akaboshi') at the exceptional price of 398 yen (excluding tax).

By offering Akaboshi—which has a strong following among izakaya fans—at this price, we have achieved higher customer satisfaction, designing an experience where you can be fully satisfied for 1,000 yen plus a little extra.

### ■ Taishu Izakaya Senbero Specialties

[Genkotsu Karaage (Fist-sized Fried Chicken) - 165 yen each (tax included)] Our signature 'Genkotsu Karaage' boasts, as the name suggests, overwhelming volume and a shocking deliciousness characterized by overflowing meat juices. Crispy on the outside and juicy on the inside, this dish is guaranteed to make you crave more alcohol with every bite. Please enjoy our shop's pride and joy, a dish that satisfies both heart and stomach with its substantial size.

[Yakitori (Grilled Chicken Skewers) - From 319 yen each (tax included)] Our large-sized yakitori is grilled to perfection with exquisite heat control. While the average weight of a standard yakitori skewer is around 30g–40g, our standard is 60g, ensuring full satisfaction. The outside has a crisp, pleasant texture, while the inside locks in the meat juices, resulting in an amazingly juicy finish. The rich, inherent flavor of the chicken that overflows with every chew pairs perfectly with ice-cold beer or highballs.

### 'Senbero x Absolute Satisfaction'

~Guaranteed to get you tipsy with a single 1,000-yen bill. A pub experience cheaper than lunch, right at Machida Station~

[Akaboshi medium bottle 398 yen (excl. tax)] [Large yakitori grilled in-store] [Spacious interior] [Terrace seating also available]

### ■ Store Overview

Store Name: Taishu Izakaya Senbero Machida Ekimae Location: 1F Machida Ekimae Building, 6-11-17 Hara-Machida, Machida-shi, Tokyo 194-0013 TEL: 070-2362-8191 Access: 1-minute walk from Machida Station Business Hours: Every day 14:00–24:00 (Food L.O. 23:30, Drink L.O. 23:50) Seating Capacity: 50 seats (32 seated, 18 standing) *We do not accept reservations via internet or phone.

◇Official Instagram◇ @senbero_machida

■ To Media Representatives

We welcome inquiries regarding interviews, filming, program cooperation, and tie-ups.

Please feel free to contact us at the following:

📩 PR Contact: NOAH Co., Ltd. Public Relations 📞 TEL: 03-6434-1005 📧 Mail: info@noah-inc.biz