[First Store at Machida Station] A 'True Senbero Izakaya' is Born, Offering 3 Drinks (Including Draft Beer) + 1 Snack for 1,000 Yen Including Tax

NOAH Co., Ltd. grandly opened the popular izakaya 'Senbero Machida Ekimae Store' in Machida City, Tokyo on March 14th, offering a 'senbero set' of 3 drinks + 1 snack for 1,000 yen including tax.

Our restaurant is a new business model that modernly redesigns the 'senbero' (getting dead drunk for 1000 yen) culture, realizing a satisfying experience where anyone can casually eat out with a 'price design that is completed with a single 1000-yen bill, and is even cheaper than lunch'.

■ Exactly! A Satisfying Experience Completed for 1,000 Yen Including Tax The biggest selling point is the 'senbero set', where you can enjoy 3 drinks including draft beer + 1 snack for 1,000 yen including tax. It's not just a low price; it establishes a sense of satisfaction from drinking 3 solid cups along with a snack. Through a design that completes the experience even without additional orders, we have realized a [truly viable senbero].

■ The Intense Added Value of '398 Yen per bottle of Akaboshi' Furthermore, exclusively for those who order the senbero set, we offer a medium bottle of Sapporo Lager Beer (commonly known as Akaboshi) at the exceptional price of 398 yen (excluding tax) per bottle. By offering Akaboshi, which has deep-rooted support from izakaya fans, at this price, we improve satisfaction and design an experience where you can be thoroughly satisfied for 1000 yen + alpha.

■ Taishu Izakaya Senbero Specialty