Atsushi Kumakiri Appointed Chief Brand Officer at NexGen
Key facts
- Atsushi Kumakiri Appointed Chief Brand Officer at NexGen
- NexGen, a co-creation marketing partner, has announced the appointment of Atsushi Kumakiri as Chief Brand Officer. Leveraging his extensive brand strategy experience at Recruit, he will drive business growth through corporate branding.
- Source: PR Times
- Date: June 15, 2026
Direct answer
NexGen, a co-creation marketing partner, has announced the appointment of Atsushi Kumakiri as Chief Brand Officer. Leveraging his extensive brand strategy experience at Recruit, he will drive business growth through corporate branding.
- Citation
- Atsushi Kumakiri Appointed Chief Brand Officer at NexGen (June 15, 2026), PR Times
- Source
- PR Times
- Date
- June 15, 2026
NexGen, a co-creation marketing partner, has announced the appointment of Atsushi Kumakiri as Chief Brand Officer. Leveraging his extensive brand strategy experience at Recruit, he will drive business growth through corporate branding.
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 20:11
- 🔍 Collected: June 15, 2026 at 11:21
- 🤖 AI Analyzed: June 16, 2026 at 00:57 (13h 35m after Collected)
NexGen Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Osamu Kanai; hereinafter "NexGen"), a co-creation marketing partner, is pleased to announce the appointment of Atsushi Kumakiri as Chief Brand Officer.
Background of the Appointment
NexGen provides end-to-end support for marketing strategies, accompanying clients from strategy formulation to execution and evaluation. Mr. Kumakiri has previously served as an Executive Officer at Recruit Communications and as Director of the Tokyo Olympic and Paralympic Games Preparation Office sponsored by Recruit. His deep expertise and extensive network make him ideally suited to lead our business forward.
Moreover, his high strategic perspective aligns with our management vision, and we look forward to contributing to society together as a unified team through NexGen’s growth.
Profile
Mr. Kumakiri has held key leadership roles including Executive Director and Head of Marketing at Recruit Communications, Director of the Olympic and Paralympic Preparation Office at Recruit Co., Ltd., and Vice President of Brand Planning. He has overseen brand marketing for all brands operated by the Recruit Group and Indeed.
For nearly 20 years, he has managed campaign planning, media planning and buying, creative direction, strategic PR, and international event sponsorships. He currently serves as Director and Chair of the Creative Committee at the Japan Advertisers Association and has won numerous domestic and international advertising awards for his projects.
April 2026: Appointed Chief Brand Officer at NexGen Co., Ltd.
Comment
CBO Atsushi Kumakiri
As stated in NexGen’s marketing framework, "Marketing in the AI Era," in a world where AI is ubiquitous, brand strength is essential to be chosen by both AI and people.
Leveraging the experience and knowledge gained at Recruit, I will fully support client companies by working side-by-side to address their business challenges and strive to achieve business growth through branding of companies, products, and services.
About NexGen
NexGen is a marketing company that drives corporate growth through marketing—from strategy to execution.
We go beyond conventional consulting or marketing support by deeply integrating into client organizations, engaging directly with their business, organizational structure, and customer acquisition models to proactively drive corporate growth as a true partner.
Leveraging expertise in business marketing, management, and technology cultivated at Recruit, we integrate brand strategy, advertising communication, digital marketing, and creative development into a seamless, end-to-end service. We accompany clients from strategy formulation through execution and optimization, taking full responsibility for KPIs to realize sustainable business growth.
Company Name: NexGen Co., Ltd.
Official Website: https://nexgenai.co.jp/
Inquiries Regarding This Announcement
Hiroko Kanayama, NexGen Co., Ltd.
● Email: hiroko_k@nexgenai.co.jp
● Phone: 03-6820-8180
Background of the Appointment
NexGen provides end-to-end support for marketing strategies, accompanying clients from strategy formulation to execution and evaluation. Mr. Kumakiri has previously served as an Executive Officer at Recruit Communications and as Director of the Tokyo Olympic and Paralympic Games Preparation Office sponsored by Recruit. His deep expertise and extensive network make him ideally suited to lead our business forward.
Moreover, his high strategic perspective aligns with our management vision, and we look forward to contributing to society together as a unified team through NexGen’s growth.
Profile
Mr. Kumakiri has held key leadership roles including Executive Director and Head of Marketing at Recruit Communications, Director of the Olympic and Paralympic Preparation Office at Recruit Co., Ltd., and Vice President of Brand Planning. He has overseen brand marketing for all brands operated by the Recruit Group and Indeed.
For nearly 20 years, he has managed campaign planning, media planning and buying, creative direction, strategic PR, and international event sponsorships. He currently serves as Director and Chair of the Creative Committee at the Japan Advertisers Association and has won numerous domestic and international advertising awards for his projects.
April 2026: Appointed Chief Brand Officer at NexGen Co., Ltd.
Comment
CBO Atsushi Kumakiri
As stated in NexGen’s marketing framework, "Marketing in the AI Era," in a world where AI is ubiquitous, brand strength is essential to be chosen by both AI and people.
Leveraging the experience and knowledge gained at Recruit, I will fully support client companies by working side-by-side to address their business challenges and strive to achieve business growth through branding of companies, products, and services.
About NexGen
NexGen is a marketing company that drives corporate growth through marketing—from strategy to execution.
We go beyond conventional consulting or marketing support by deeply integrating into client organizations, engaging directly with their business, organizational structure, and customer acquisition models to proactively drive corporate growth as a true partner.
Leveraging expertise in business marketing, management, and technology cultivated at Recruit, we integrate brand strategy, advertising communication, digital marketing, and creative development into a seamless, end-to-end service. We accompany clients from strategy formulation through execution and optimization, taking full responsibility for KPIs to realize sustainable business growth.
Company Name: NexGen Co., Ltd.
Official Website: https://nexgenai.co.jp/
Inquiries Regarding This Announcement
Hiroko Kanayama, NexGen Co., Ltd.
● Email: hiroko_k@nexgenai.co.jp
● Phone: 03-6820-8180
FAQ
Who is the new CBO of NexGen?
Atsushi Kumakiri has been appointed as Chief Brand Officer.
What is Kumakiri's background?
He served as an executive at Recruit Communications and head of the Tokyo Olympics preparation office.
What does NexGen do?
It provides end-to-end marketing support from strategy to execution using AI.
When does Kumakiri take office?
He will assume the role in April 2026.
How to contact NexGen?
Email: hiroko_k@nexgenai.co.jp, Phone: 03-6820-8180.